Do Traffic Light Colours Need a Re-look?
We are all familiar with the three colours on traffic lights. They remain a classic example of universally recognizable design. But are the colours effective and safe, or do they need a re-look?

We are all familiar with the three colours on traffic lights. They remain a classic example of universally recognizable design. But are the colours effective and safe, or do they need a re-look?
Product miniatures
what’SAPpening? You know the whole “effect” thing. It is all about how things are put, less about what things really are. Its more about the gift wrap than about the gift. More to do with the fanfare, and less about the intention; all about quantity, not much about quality, and all that. For the past…
Startups often struggle to find a healthy balance between becoming and staying relevant, with marketing and sales, and competition and growth. Their efforts and struggle, while not necessarily always logical, is usually understandable. However, one cannot extend a similar courtesy of understanding to large corporate giants in mature sectors who miss the forest for the…
Lose Your Illusion Sometime last year, I had an interesting conversation with a friend’s girlfriend who is a psychologist. Between drawing inferences from my handwriting to discussing human behaviour in general. She also mentioned the acute dearth of mental health personnel in the country (India) at the moment. I did some reading around that. The…
Changing User Behaviour I am currently reading the book Hooked, and happened to read something very important. I shared the excerpt with a design thinking group I am administrator of. The snippet read: John Gourville, a professor of marketing at Harvard Business School, stipulates that “many innovations fail because consumers irrationally overvalue the old while…
Image: source Recruiting in The Future For the longest time, there were distinct industries, and reasonably well defined job roles. And of course, an education system that did a brilliant batch-processing job of creating products people, that fit those roles. However, as people grew smarter, some of them worked hard to revamp the education system. They have been…