Do Traffic Light Colours Need a Re-look?
We are all familiar with the three colours on traffic lights. They remain a classic example of universally recognizable design. But are the colours effective and safe, or do they need a re-look?

We are all familiar with the three colours on traffic lights. They remain a classic example of universally recognizable design. But are the colours effective and safe, or do they need a re-look?
What if WhatsApp had a feature that allows a user to mute specific person(s) in groups? The user who mutes another user on a group is simply not shown messages from that user.
And, both sides win. The serial forwarder gets whatever pleasure they get, and no one has to suffer for it.
In my last post, I recommended reading the book, To-do List Formula. I also shared my own key takeaways from the book. The book highly recommended the Todoist app to create and track tasks. I started using it ever since, and compared to all the apps I have used so far, I have found it…
Bitcoin, Bit(e)coin I’ll start by saying that I clearly don’t know much about cryptocurrency. I’ll also add that it would be incredibly beneficial to have a global currency that works securely without the need for intermediaries and their resulting transaction fees. However, I find bitcoin a bit concerning, and here are my thoughts…
Design Thinking: What a Patient Wants Design Thinking is a relatively new concept in many countries including India. It is, however, already some decades old now. And having been practicing it for a few years now, I often get asked what it is about. And for examples of its applications. For starters, design thinking is…
There are brilliant behavioural science wizards across the world unfortunately employed with companies that have them busy finding behavioural science tactics to quickly build trust among customers. And maybe it works sometimes. To my knowledge though, the cleanest way to build trust, is to go with trustworthy intentions, and be absolutely transparent in matters. What…
I was recently at a few car showrooms, just browsing.. And I noticed something. Many of the popular brands tend to keep a higher or top end variant of different models on display. And interestingly, Toyota, at least the showroom I went to, had base variants on display. We could look at this in two…