Do Traffic Light Colours Need a Re-look?
We are all familiar with the three colours on traffic lights. They remain a classic example of universally recognizable design. But are the colours effective and safe, or do they need a re-look?

We are all familiar with the three colours on traffic lights. They remain a classic example of universally recognizable design. But are the colours effective and safe, or do they need a re-look?
Now You Fool Me “You can fool all the people some of the time, and some of the people all the time, but you cannot fool all the people all the time.” Whoever said that, must’ve really known conmen. Political parties disagree with the opposition, and vice versa. They even react to current events, whether…
Ghost Rider India has seen a meteoric rise in the number of vehicles on its roads. And with it, driving sense and etiquette have disappeared into oblivion. I’ll agree I’m not too great a driver myself. But few things anger me as much as bikers riding on the wrong side of the road. And it’s still ok if a rider…
A humorous take on the paradox that exists between the views of us common humans, versus that of psychologists, who take a slightly more empathetic view, and those behavioural science practitioners who try to leverage knowledge of human biases and drivers to grow business without it always being beneficial to customers themselves.
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Can We Do Better than CSR? In India, Section 135 and Schedule VII of the Companies Act (2013) relate to corporate social responsibility (CSR). For a few years now, it requires companies clocking over a certain turnover or profit, to spend 2% of (their three-year annual) net profit on CSR activities each financial year. Allotting…
I recently got some (plastic 😬) bottles for home. Not proud of it. But anyway, I noticed a small design anomaly with them. Normally, the neck of most bottles are only slightly shorter than their lids. Now while these bottles are fine otherwise (except, plastic!), I wonder how many people who’ve bought them have…