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A thoughtfully designed camera!

ByShrutin Shetty

Came across this recently.

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Two Sides of The Same…Country

ByShrutin Shetty

Two Sides of The Same…Country Little over a decade ago, I had just learnt how to drive a car, and, sorry; I must learn to be specific. I had learnt to drive a car in India. Yes, here, it takes more effort, selfless commitment, definitely more skill, and sheer bravery to even just want to learn to drive…

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A Pad Idea!

ByShrutin Shetty

A Pad Idea! Once upon a time, there was is a man named Arunachalam Muruganantham from Coimbatore in India, who could not bear to see the discomfort and embarrassment that his wife had to go through, just to buy/ wear a sanitary pad / napkin. Risking even his very marriage, Arunachalam’s empathy and resolve lead him…

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Venture Capital Elevator Pitches

ByShrutin Shetty

Venture Capital Elevator Pitches I left my job at a venture capital (VC) firm in 2010. After freelancing for a bit I then worked with a high-technology company in the robotics space. I then started my own strategy consulting practice, which over the years has matured into an interesting blend of design thinking, management strategy…

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Video Shorts – Discontinued Products Section

ByShrutin Shetty

A cool feature I came across on a website, that is highly recommended especially for product companies that have a large and evolving portfolio. #servicedesign #userexperience #b2c #b2b #shorts

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Investing, an Art

ByShrutin Shetty

I worked in venture capital from 2006 to 2010, and over time, noticed an increasing presence of core finance professionals and Chartered Accountants in top roles at VC firms. It seemed concerning to me, though I probably couldn’t initially figure why, given they were right where they should be, predicting explosive growth and chewing through…

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Reading and Writing Smarter

ByShrutin Shetty

While looking up an old blogging account of mine, I stumbled upon a RattL ’em idea from many years ago. I had made a suggestion to Google, sometime in Feb., 2013 regarding composing of emails. People sometimes want to, or even unintentionally tend to write lengthy mails. And people’s attention spans have become shorter [or…

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