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Design ThinkingHuman BehaviourInnovateThe known unknownWheels

Could Musical Roads address Global Speeding and Road Safety

by Shrutin ShettyAugust 16, 2022August 16, 2022

Pic: source There are roads in Hungary that plays music! A musical road was first created in 1995 Denmark, by two artists. Given how brilliant a concept, I wonder why its Danish origins seem almost…

Human BehaviourImproveIndiaLife or something like itThe known unknown

How About a Mass Behavioural Improvement before India’s 100th Independence Day

by Shrutin ShettyAugust 16, 2022

  The beautiful tri-colour waving at Connaught Place, Central Park, Delhi. It’s 75 years since India got Independence! A proud milestone for all of us Indians. Also one to reflect on and carefully choose the…

Design ThinkingHuman BehaviourImprove

Mobile Apps and Habits

by Shrutin ShettyAugust 15, 2022August 15, 2022

Pic: source If you are trying to create a new habit or trying to use a mobile app more regularly, you would obviously have better luck if you placed the app on the Favourites row.…

Design ThinkingHuman BehaviourImproveLife or something like itYoung Minds

The Hostile World for Women

by Shrutin ShettyAugust 13, 2022August 13, 2022

Pic: source   The men among you might be able to relate to this.   Think of the last time you attended a conference or had to commute for a duration of over 30 minutes.…

Customer is KingDesign ThinkingHuman BehaviourImproveReviews

Heel Rollers – Not a great Design

by Shrutin ShettyJuly 19, 2022

Image: source   Heel rollers, heel wheel skates, or heel wheels, have a fundamental flaw in their design.   If we humans were to pick between standing for a minute on the front section of…

Human BehaviourImproveLife or something like itNot So Serious

Plastic Diet – Trying to Predict Big Pharma’s Next Big Thing

by Shrutin ShettyJune 22, 2022July 2, 2022

Image: source Since plastic is pretty much an inescapable part of our diets now, and since we humans are inclined to prefer selling/buying a solution rather than inconveniencing ourselves with rollbacks or preventive efforts, my…

Customer is KingDesign ThinkingHuman BehaviourImprove

Product Design – Bottle Necks

by Shrutin ShettyJune 6, 2022

I recently got some (plastic 😬) bottles for home. Not proud of it. But anyway, I noticed a small design anomaly with them. Normally, the neck of most bottles are only slightly shorter than their…

Design ThinkingHuman BehaviourImproveInnovateThe known unknown

How the Future of Text Content Should Be

by Shrutin ShettyMay 19, 2022

Pic: source As our attention spans go from low to almost non-existent in an increasingly noisy world, I get especially wary whenever I need to read a verbose report. Especially ones with unusually large paragraphs.…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovate

Product Use and Experience – Range and Layers

by Shrutin ShettyMay 17, 2022May 17, 2022

There is a beauty to how some products (and software) are designed. Think scissors. If we want to cut something fast, we use the forward section of the blades (speed multiplier). Want to cut something…

Design ThinkingImprove

Dettol Liquid Soap Refill’s Cap Seal Ring

by Shrutin ShettyMay 15, 2022

Dettol liquid soap's refill packs (above) have a small flaw in their cap seal rings. The tiny ring that stays on the refill pack (after breaking off from the cap), is not secured in place,…

Design ThinkingHuman BehaviourImproveLife or something like it

All We Need is Somebody to Lean On

by Shrutin ShettyMay 10, 2022

Sometime before lockdown, I was in another city, attending a wedding. The reception was in this beautiful open ground. I'm no fan of wedding ceremonies, so once I was done admiring the place, I was…

Human BehaviourImproveLife or something like itThe known unknown

Even Flow

by Shrutin ShettyMay 6, 2022May 6, 2022

Image: source In the past few months, I happened to come across some books and a lot of articles around habits. What at least some of us who struggle to build a good habit (or…

Design ThinkingHuman BehaviourImproveLife or something like itThe known unknown

The ‘Sample Size of One’ Concept Simplified

by Shrutin ShettyApril 28, 2022June 8, 2022

Given my growing interest in behavioural science and behavioural economics, when there was quite some news about the replication crisis in the field, it got me wondering if there might be a better way to…

Design ThinkingHuman BehaviourImproveInnovate

We Need Better Staplers

by Shrutin ShettyApril 6, 2022May 4, 2022

Pic: source It took a nice bleeding cut, thanks to a tough staple pin that held some car mats together, for me to realize how hostile the world was for animals. Staple-less staplers exist, but…

Design ThinkingIdeationImproveThe known unknownWheels

What Might Automotive Lights Look Like in Future?

by Shrutin ShettyApril 4, 2022April 2, 2022

When it comes to automotive light designs, a few occasionally catch your eye. Like the sweeping indicator lights from some years ago. Those still are impressive. I think Audi SUVs were among the first to…

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