The pros and “Cons” of Storytelling
The pros and "Cons" of Storytelling! Storytelling. Steve Jobs wasn't the first to talk about, or practice it. Nor was he the first one to focus on the customer and build differentiation. Function and form.…
Category: Customer is King
Gucci’s Packaging – Not so Gucci
Gucci's Packaging - Not so Gucci I recently conducted an interactive session on Design Thinking at a leading investment bank. It might be easy to assume that applications of design thinking at an investment bank…
Airline Seats and Behaviour
Airline Seats and Behaviour Do you think those extremely uncomfortable airline seats have anything to do with our behaviour when we are flying? Remember the last flight you took. Unless you were traveling business or…
The Non-Financial Side of Business
The Non-Financial Side of Business A call with an industry colleague last week set in motion, thoughts on how we measure individual or business success. As a kid growing up in India in the 80's,…
Why Design Thinking is Here to Stay
Why Design Thinking is Here to Stay A close friend recently shared this article titled 'Why Design Thinking will fail', written in 2013 by Jeffrey Tjendra. Jeffrey is a designer entrepreneur and strategist. Among some…
What’s Your Profession? Did You Bring More Soldiers?
What's Your Profession? Did You Bring More Soldiers? In 1970s, according to the TV series Mindhunter at least, the FBI was filled with accountants & lawyers instead of more relevant experts in areas that mattered.…
The Illusion of Ratings and Feedback
The Illusion of Ratings and Feedback Life in present times has become an increasingly rapid process of experiences and feedback. Businesses are always asking us to rate the services or experiences they offer. And often,…
Design Thinking – Shelters for the Homeless
Design Thinking - Shelters for the Homeless [3.5 minute read] Here's the next post, towards sharing stories and incidents around design thinking in daily lives, towards a better collective understanding. My earlier post was about…
Design Thinking – Water Taps at Home
Design Thinking - Water Taps at Home [7 minute read] I've had the habit of applying aspects of Design Thinking to my work and personal life for some time now. In fact, off late it…
Design Thinking: An Idea for Tesla’s Supercharging Wait Time Problem
An idea using a Design Thinking mindset, for Tesla's Supercharging Wait Time Problem Tesla has really transformed the automobile industry, cracking the existing fuel industry and automotive heavyweight nexus. And this is despite the first…
What the Customer Wants
What the Customer Wants There has been the occasional debate between two schools of thought: You need to ask the customer what he/she wants; and, The customer doesn't know what he/she wants until we show…
Design Thinking: What a Patient Wants
Design Thinking: What a Patient Wants Design Thinking is a relatively new concept in many countries including India. It is, however, already some decades old now. And having been practicing it for a few years…
Microwave Idea – Return the Turntable to Original Position
Image (only used the LG image because I use one of their models at home): source I'm not exactly on top of the latest microwave oven features. Don't think I even know most of the…
Tata Sky
Image: source This is a heads-up for Tata Sky satellite television provider customers. Here's something Tata Sky has been doing as standard procedure, that I find questionable. If you're subscribed to an annual plan, and say you…
Sharpen your Business Focus
Image: source When starting one's business, a set of people will advice you to keep a sharp focus when it comes to offerings or purpose. Another group might suggest offering as many products or services as possible,…