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Design ThinkingImproveLife or something like itManagement MumblingsProductivity

My Writing Journey so Far

by Shrutin ShettyDecember 23, 2025

It’s easy to look at a finished book and forget the chaos it came from. Recently when rummaging through an old box of papers, I found this (top left, circular diagram thing). That was from…

Design ThinkingInnovate

What is Design Thinking..

by Shrutin ShettyDecember 22, 2025

Design Thinking gets talked about a lot. But when I started using it in my innovation and growth strategy consulting practice around 2016, I noticed something: people knew the steps but didn't quite it. So…

Design ThinkingHuman BehaviourImproveInspireLife or something like itNot So SeriousThe known unknown

On Writing..

by Shrutin ShettyDecember 21, 2025

One of my favourite fictional characters is Poirot. In the 2023 film A Haunting in Venice, when explaining his method, he says: “When a crime has been committed, I can, by application of order and…

Design ThinkingInnovateYoung Minds

Paperback format of Think Like an Innovator is Out!

by Shrutin ShettyDecember 20, 2025

📚 "Think Like an Innovator" is now available in PAPERBACK on major Amazon sites. It will be on Amazon India and Flipkart next week. A little hurdle to do with availability here. It's being handled.…

Customer is KingDesign ThinkingImproveInnovate

Book Alert: Think Like an Innovator

by Shrutin ShettyDecember 15, 2025

IT’S HERE!  Stop waiting for innovation to happen. Start designing it with intention. My new book, , is a practical, no-fluff guide to Design Thinking for complex problem solving and creative breakthroughs. Or your Kindle…

Customer is KingDesign ThinkingIdeationInnovate

Why I Wrote Design the Future: The First of the Books I’ve Had to Write

by Shrutin ShettyDecember 15, 2025

In 2017, I noticed something troubling. Innovation leaders at some large global organisations were selling 'design thinking-led' services to other companies. They ran workshops. Facilitated sessions. Bagged long-term projects. And charged good money. But when…

Customer is KingDesign ThinkingIdeationInnovate

My Meal-Time Theory: Can Airline Dining Schedules Fight Jet Lag?

by Shrutin ShettyOctober 30, 2025

Random thought (or question) on easing travel fatigue and jet lag: For long, transmeridian flights, what if airlines timed their in-flight meals to match the destination city’s time zone? By serving lunch, snacks, or dinner…

Customer is KingDesign ThinkingHuman BehaviourIdeation

Should Innovators or Designers expect or hope Users to provide Solution Ideas?

by Shrutin ShettySeptember 3, 2025

Here’s a nice post by Nikki Anderson for anyone who’s debated whether innovators and designers should ask users for innovative solutions to their challenges, or if crafting the solution is solely the innovator or designer’s…

Design ThinkingImproveManagement Mumblings

Begin with the End in mind

by Shrutin ShettyJuly 24, 2025

Over the decades, many business leaders have shifted their mindset, from building companies that are 'built to last,” as Porras and Collins observed; to obsessing over this quarter, sometimes even this month. The collateral damage?…

Customer is KingDesign ThinkingHuman BehaviourInnovateProduct

Random musings on Lego Pricing and Positioning

by Shrutin ShettyJuly 15, 2025

I’ve admired Lego since childhood, although I haven’t collected many sets over the years, the most recent being two Technic kits about 7-8 years ago. What holds me back is the plastic. I hope Lego…

Design ThinkingHeroesHuman BehaviourInspire

Ever Find Yourself Asking ‘What Can One Person Do?’

by Shrutin ShettyJuly 14, 2025

Ever caught yourself telling someone, or even yourself, something like, 'what difference can one person make?', or 'what can one person do?' If you have, the name 'Ferdinand Cheval' might be one worth remembering. Born…

Design ThinkingHuman BehaviourLife or something like it

From Quality Revolutions to Design Thinking: Where Did All the Productivity Go?

by Shrutin ShettyJuly 9, 2025

Back when I was researching for my book, 'Design the Future', that simplifies design thinking for businesses and curious individuals, I noticed something striking. The popular 5-step Stanford design thinking model closely mirrors DMAIC, a…

Design ThinkingDTEverydayHuman BehaviourImprove

Tweaking User Experience – What more in the name of Novelty?

by Shrutin ShettyJune 30, 2025July 6, 2025

“If it ain’t broke, don’t fix it” is one of those timeless pieces of advice that gets overlooked far too often, particularly in the world of product and service design. Over months and years, you…

Customer is KingDesign ThinkingInnovateRattL-em

Thank Me Later – Link Episodes on OTT Series

by Shrutin ShettyMay 20, 2025

For years, I’ve enjoyed sending free, no-strings-attached ideas to companies in various sectors; a practice I called, "RattL ’em"; and subsequently, "…thank me later." Just a small way of contributing to customer-centric innovation and striving…

Design ThinkingInnovate

Sunlight, Pillars, Tatami Mats and Organic Architecture

by Shrutin ShettyMay 7, 2025May 7, 2025

I have always found the pillar and ceiling design at the Terminal 2 airport in Mumbai (pic) very beautiful. While there are other designs that use sunlight in even better ways, these structures are wow.…

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Recent Posts

  • My Writing Journey so Far December 23, 2025
  • What is Design Thinking.. December 22, 2025
  • On Writing.. December 21, 2025

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