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My 9 Step Version of the Design Thinking Process

ByShrutin Shetty

My 9 Step Version of the Design Thinking Process This post about my 9-step version of the design thinking process has been long overdue. It is already explained in my book, ‘Design the Future’, but I also wanted to share it here for those interested. The five-step Stanford design thinking process is arguably the most…

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Common Problems Startups Face – A design thinking outlook

ByShrutin Shetty

Common problems startups face – A Design thinking outlook I have been directly associated with startups since 2006. That’s when I started my career as a member of a venture capital investment team. All the way to my recent years consulting them and young businesses, I have heard a multitude of problems that startups face….

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Choosing Business Opportunity to Avoid Change

ByShrutin Shetty

Choosing Business Opportunity to Avoid Change As an individual, if you have a habit your core doesn’t fully approve of, you’d find a disconnect that you might, either align with, or from time to time try to fix. It could be diet, fitness or even ethic related. And often, between control or restricting something for…

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Whose Viewpoint?

ByShrutin Shetty

Consider times when you address people. Be it as entrepreneurs pitching to a banker or equity investor. Or as managers, giving top bosses a review. Or teaching students an odd topic. Or even just explaining something to someone, especially an elder. Whose point of view do you consider when preparing? We often tend to look…

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Killer Design

ByShrutin Shetty

Killer Design What comes to mind when you think of possible consequences of bad design? Of a badly designed product or service? You might think the product generates less revenues. Or a rise in the number of product returns, and unhappy, angry or disappointed customers. Right? But what about death? Of animals? Or worse, death…

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The Mortal Risk of Riding Shotgun in an Autonomous Vehicle

ByShrutin Shetty

The Mortal Risk of Riding Shotgun in an Autonomous Vehicle We live in strange times. And in interesting and amusing times. A recent article I read, spoke about how most automotive manufacturers are misleading (or are confused themselves), when they claim to offer autonomous driving features in their vehicles. Their mindset seems hugely flawed, if…

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What Qualifies as True Innovation?

ByShrutin Shetty

What qualifies as true innovation? The word ‘innovation’ does get passed around a lot nowadays. From large businesses to startups and perhaps even consultants like myself. If you take a moment to think about it, innovation is not as commonplace as we might assume it is. If you had an almost infinite budget, and you…

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Anti-Crime Balls

ByShrutin Shetty

Anti-crime colour balls Imagine you are a store manager, and a masked thief has you at gun or knife-point, asking you to empty the cash into his or her bag. How would you recognize the thief outside in a crowd of people? Especially if he or she had an accomplice, and the bag exchanged hands?…

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Changing User Behaviour

ByShrutin Shetty

Changing User Behaviour I am currently reading the book Hooked, and happened to read something very important. I shared the excerpt with a design thinking group I am administrator of. The snippet read: John Gourville, a professor of marketing at Harvard Business School, stipulates that “many innovations fail because consumers irrationally overvalue the old while…

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SHe

ByShrutin Shetty

CrystalPlanet: SHe
How can we make it easier for them while dismantling the patriarchy?