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A Poem for Design the Future
Design ThinkingHuman BehaviourIndiaInspire

A Poem for Design the Future

by Shrutin ShettyJanuary 3, 2019January 8, 2019

Ava and Dr. Jimmy Patell, dear friends of mine, were extremely kind to gift me a poem that they wrote about my book on design thinking, Design the Future. The poem itself is more priceless…

Skill or Skin
Design ThinkingHuman BehaviourImproveLife or something like itThe known unknown

Skill or Skin

by Shrutin ShettyDecember 26, 2018December 26, 2018

A racist, I assume, has a more chronic condition of xenophobia, which is dislike of, or prejudice against people from other countries.Because a racist will dislike or prejudice against even fellow citizens of another race.Despite knowing…

Design ThinkingHuman BehaviourImproveLife or something like it

Upbringing

by Shrutin ShettyNovember 27, 2018November 16, 2018

Upbringing Here's a thought regarding upbringing. Views welcome; and especially so if you have kids and your parents either stay with you, or you visit each other often. You know how curious for information kids…

Design ThinkingHuman BehaviourImprove

The Reaction Buffer

by Shrutin ShettyNovember 20, 2018November 14, 2018

The Reaction Buffer When you have a layer between the incident or the surrounding and your own thoughts and emotions, that is the space where you can evaluate your reaction to the external. You can…

Customer is KingDesign ThinkingHuman BehaviourImproveLife or something like it

The pros and “Cons” of Storytelling

by Shrutin ShettyAugust 21, 2018August 13, 2021

The pros and "Cons" of Storytelling! Storytelling. Steve Jobs wasn't the first to talk about, or practice it. Nor was he the first one to focus on the customer and build differentiation. Function and form.…

Customer is KingDesign ThinkingDTEverydayIdeationImproveInnovate

Gucci’s Packaging – Not so Gucci

by Shrutin ShettyAugust 7, 2018August 7, 2018

Gucci's Packaging - Not so Gucci I recently conducted an interactive session on Design Thinking at a leading investment bank. It might be easy to assume that applications of design thinking at an investment bank…

Customer is KingDesign ThinkingDTEverydayHuman Behaviour

Airline Seats and Behaviour

by Shrutin ShettyJuly 3, 2018August 21, 2021

Airline Seats and Behaviour Do you think those extremely uncomfortable airline seats have anything to do with our behaviour when we are flying? Remember the last flight you took. Unless you were traveling business or…

Design ThinkingHuman BehaviourIdeationInnovate

Need Ideas? Dress Down

by Shrutin ShettyApril 26, 2018May 2, 2022

Need Ideas? Dress Down Despite the Mumbai heat, I don't miss an opportunity to wear a suit. Especially to a first-time work meeting. However, things are different if the agenda of a meeting is problem…

Customer is KingDesign ThinkingImproveInnovateLife or something like it

The Non-Financial Side of Business

by Shrutin ShettyApril 10, 2018January 26, 2020

The Non-Financial Side of Business A call with an industry colleague last week set in motion, thoughts on how we measure individual or business success. As a kid growing up in India in the 80's,…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourIdeationInnovate

Why Design Thinking is Here to Stay

by Shrutin ShettyApril 8, 2018May 1, 2018

Why Design Thinking is Here to Stay A close friend recently shared this article titled 'Why Design Thinking will fail', written in 2013 by Jeffrey Tjendra. Jeffrey is a designer entrepreneur and strategist. Among some…

Design ThinkingHuman BehaviourImproveVenture Capital

Venture Capital Elevator Pitches

by Shrutin ShettyApril 3, 2018April 3, 2018

Venture Capital Elevator Pitches I left my job at a venture capital (VC) firm in 2010. After freelancing for a bit I then worked with a high-technology company in the robotics space. I then started…

Design ThinkingEntrepreneursHuman BehaviourImproveVenture Capital

The Entrepreneur in a Venture Capital World

by Shrutin ShettyMarch 29, 2018April 18, 2018

  The Entrepreneur in a Venture Capital World Imagine a food connoisseur has a vision of opening a restaurant. Selling a carefully crafted list of delicacies, whose preparation has taken years to refine. This aficionado has…

Customer is KingDesign ThinkingHuman BehaviourImproveVenture Capital

What’s Your Profession? Did You Bring More Soldiers?

by Shrutin ShettyMarch 27, 2018March 27, 2018

What's Your Profession? Did You Bring More Soldiers? In 1970s, according to the TV series Mindhunter at least, the FBI was filled with accountants & lawyers instead of more relevant experts in areas that mattered.…

Design ThinkingImprove

Sunset Marmalade

by Shrutin ShettyMarch 20, 2018March 19, 2018

Sunset Marmalade Why are some brands killing the obvious in packaging design? If anything is better than the taste of orange marmalade in the morning, it is the sight of it in the jar. Like…

Design ThinkingEntrepreneursIdeationImproveInnovateInspire

Number Fifty-Four…The Bike with a Bamboo Core

by Shrutin ShettyJanuary 23, 2018March 10, 2018

Number Fifty-Four... ...The bike with a bamboo core! What does it take for innovation to be possible? Simply, just the intention. You need to want it badly enough to make it possible. I happened to…

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