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Design ThinkingHuman BehaviourImproveInnovateLife or something like itThe known unknown

Is A Bot After Your Job?

by Shrutin ShettyApril 18, 2017April 18, 2017

Image: Robin Williams in the Bicentennial Man Yuval Noah Harari paints an interesting and arguably grim picture of the future, in his book Homo Deus. He runs through possible ways in which the world and we humans…

Design ThinkingIdeationImproveInnovateUncategorized

Do Laptops Need to be a Pain in the Neck?

by Shrutin ShettyMarch 14, 2017May 1, 2023

  Image: source Irrespective of where we place a laptop when we use them, they're usually well aligned with our arms and hands. This helps make typing relatively effortless. However, have you noticed how the…

Design Thinking

Design Thinking Basics – 3

by Shrutin ShettyFebruary 15, 2017February 14, 2017

In his book 'Change by Design',  Tim Brown of IDEO highlights the 3 spaces of innovation. These criteria could be considered as some of the foundation pillars of Design Thinking. Here's a pictorial representation of the…

Design Thinking

Design Thinking Basics – 2

by Shrutin ShettyFebruary 1, 2017February 1, 2017

In his book 'Change by Design',  Tim Brown of IDEO succinctly explains the 3 mutually reinforcing elements of successful design programs. These criteria could be considered as some of the foundation pillars of Design Thinking. Here's…

Customer is KingDesign ThinkingImprove

Function, Form, and Overripe Apples

by Shrutin ShettyJanuary 16, 2017January 16, 2017

Image: source Over the decades, we have been seeing Apple grow at a blistering pace. Built on thinking different while staying hungry and foolish, it certainly created new sectors while killing redundant ones. With unwavering customer-focus, Apple maintained child-like curiosity, unbelievable…

Design Thinking

Design Thinking Basics – 1

by Shrutin ShettyJanuary 3, 2017January 20, 2017

In his book 'Change by Design',  Tim Brown of IDEO succinctly explains the 3 overlapping criteria for successful ideas. These criteria could be considered as some of the foundation pillars of Design Thinking. Here's a pictorial representation…

Design ThinkingHuman BehaviourImprove

Do Traffic Light Colours Need a Re-look?

by Shrutin ShettyJanuary 1, 2017January 3, 2017

We are all familiar with the three colours on traffic lights. They remain a classic example of universally recognizable design. But are the colours effective and safe, or do they need a re-look? Colour blindness has…

Design ThinkingEntrepreneursImprove

Think A-Team: The Latest Services Menu for Startups

by Shrutin ShettyMay 3, 2016February 28, 2018

Think A-Team: The Latest Services Menu for Startups Hi Entrepreneurs! Late last year, I started a service called 'Think A-Team', to bring human-centered design strategy & other relevant services in a transparent manner to aspiring…

Customer is KingDesign ThinkingEntrepreneursHeroesImproveInspireVenture Capital

Think A-Team: For the Design & Strategy needs of Young Businesses

by Shrutin ShettyNovember 7, 2015February 28, 2018

Think A-Team: For the Design & Strategy needs of Young Businesses Image: link Hi, all you enterprising entrepreneurs, I am pleased to give to you, 'Think A-Team', a growth partnering service for all your business…

Design ThinkingIdeationImproveInnovateWheels

5-wheel suitcase design suggestion

by Shrutin ShettyDecember 4, 2014February 2, 2018

Suggestion to designers Sung Ha Lim and Hee Kyung Oh for their 5-wheel suitcase design (link) Link to my detailed comment about the design of this 5-wheel suitcase is here: link Originally posted here: link

Design ThinkingImproveReviews

See Ma, No Hands – Reviewing the Dettol No-Touch Soap Dispenser

by Shrutin ShettyJuly 4, 2013February 19, 2022

See Ma, No Hands - Reviewing the Dettol No-Touch Soap Dispenser Here’s a product review. You wouldn't be reading this if you were fortunate enough to live a secluded life in the hills, which means…

Design ThinkingImproveNot So Serious

Can You Handle This? Dangers of Bad Design

by Shrutin ShettyMay 18, 2013February 28, 2018

Can You Handle This? Dangers of Bad Design When making products, or even installing one, more often than not, haste does make waste. Some calmness and a little imagination goes a long way in avoiding…

Customer is KingDesign ThinkingImprove

The Seat Next To The Lady

by Shrutin ShettyMarch 27, 2012March 2, 2018

The Seat Next To The Lady Recently, the latest player in the online travel business, Travelyaari.com brought in the option of "block your seat next to a lady" on your next bus journey. Yeah, I…

Design ThinkingImprove

Far From Perfect

by Shrutin ShettyMarch 18, 2012March 2, 2018

Far From Perfect We recently ordered a table for home. A small and fairly simple design, with a Rosewood coloured Melamine polish coating. However, to make the base stable, the people from the store turned…

Design ThinkingImproveLife or something like it

Forward Pass

by Shrutin ShettyJanuary 13, 2012March 2, 2018

Forward Pass Try this. Say instead of zipping past a car on the opposite side of the road waiting to make a u-turn, slow down (of course, look back first, to make sure you don't cause…

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