Sunset Marmalade Why are some brands killing the obvious in packaging design? If anything is better than the taste of orange marmalade in the morning, it is the sight of it in the jar. Like a beautiful sunset. With strands of peel as if in suspended animation. However, some leading Indian brands, and probably many…
Number Fifty-Four… …The bike with a bamboo core! What does it take for innovation to be possible? Simply, just the intention. You need to want it badly enough to make it possible. I happened to see this online a long time ago. I am still in awe of it though. People in Ghana find themselves…
A Session on Innovation, Design Thinking & The Future of Work Earlier this week, I was invited to conduct a session around ‘Innovation, Design Thinking and the Future of Work’ at the Indian School of Management & Entrepreneurship, for a batch of about 170 grad students from Vaze College. The most enjoyable session I’ve had so…
Design Thinking – Shelters for the Homeless [3.5 minute read] Here’s the next post, towards sharing stories and incidents around design thinking in daily lives, towards a better collective understanding. My earlier post was about taps at home, and why house helps might be wasting water. If you missed that, here’s the link. Now, in…
Design Thinking – Water Taps at Home [7 minute read] I’ve had the habit of applying aspects of Design Thinking to my work and personal life for some time now. In fact, off late it is literally a ‘permanently on’ app running in my head. I use it to review products or services, or to…
Does Your Fire Escape Plan Work? Early hours of 29th December saw a horrific fire at a rooftop restaurant in Mumbai. I could hear a continuous stream of distant sirens just before going to sleep. I couldn’t have imagined the extent of death and destruction. The restaurant is a breezy rooftop one, with plenty of…
Vulnerability of Tech Processes and Human Decisions Here are two interesting incidents I came across online in the last week. One, about a seemingly harmless vulnerability in an online service’s process. The other, a possible vulnerability in human decisions in a human-dependent, traditional business. First of, a French literary buff, conducted an interesting experiment. It…
Earlier this year, Tata Motors announced a new brand identity. ‘Connecting Aspirations’. Sounds good, but how well is the company truly connecting aspirations? For many years now, I have wondered why Tata Motors isn’t among the top 2 selling passenger cars in India. Despite being, what I believe, is a company and group that represents…
Can We Easily Spot Left-Brain and Right-Brain Thinkers? Just a thought. And I could be wrong. How can we easily spot a strong left-brain, or a right-brain thinker? In an argument/ discussion between two people with strong, opposing views – is it possible that those who tend to reply almost instantly each time, especially early…
An idea using a Design Thinking mindset, for Tesla’s Supercharging Wait Time Problem Tesla has really transformed the automobile industry, cracking the existing fuel industry and automotive heavyweight nexus. And this is despite the first versions of electric motor driven vehicles dating back to 1828! That’s when Hungarian Ányos Jedlik invented a type of electric…