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Category: Human Behaviour

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Human BehaviourImproveProductivity

Time can Distill Goals

by Shrutin ShettyMarch 18, 2024

Another one on productivity. A lot of us have made lists and planned things out thing, be it an event, a shopping list, or life goals. However, here's something I have faced whenever listing some…

Human BehaviourImproveProductivity

Music and Productivity

by Shrutin ShettyMarch 12, 2024

#Productivity This is for those of us who listen to music when working or studying. Something I have experienced.. If your work needs a good amount of figuring out or making sense, a lot of…

Human BehaviourLife or something like itReviews

A Reader’s Review that Addresses a Writer’s Wish

by Shrutin ShettyMarch 10, 2024

The overarching theme for my recent book, 'Main Batata Hoon' is not quite as simple as the stories in it are. So it would take me a minute to give an overview to anyone who…

Human BehaviourIndiaLife or something like itThe known unknown

The Invisible Emotional Tug-of-war between Indian Parents with Kids abroad

by Shrutin ShettyMarch 5, 2024

Once I started noticing contrasting oddities in our human nature and behaviour a few years ago, a bulk of them ended up in the book 'Main Batata Hoon'. The thing is though, once you start…

Human BehaviourImproveInnovateInspireLife or something like itThe known unknown

My Second Book – Main Batata Hoon

by Shrutin ShettyFebruary 19, 2024February 19, 2024

My recently published book, 'Main Batata Hoon', is now available in paperback and Kindle formats on most if not all regional Amazon sites around the world. An aunt was so amused with the title, she…

Design ThinkingHuman BehaviourThe known unknown

A Possible Cause of Power Bank Fires

by Shrutin ShettyMarch 1, 2023

Given the random exploding or catching of fire of power banks on flights, airlines have either banned or restricted the carrying of power banks to hand luggage only. According to an interesting article by Andrew…

Human BehaviourImproveYoung Minds

On Seeking Advice

by Shrutin ShettyJanuary 10, 2023

Image: source When seeking advice, especially from someone you believe can offer great perspective, stick to gaining clarity on the big questions you need help figuring out. The advice you receive is obviously for you…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovate

Video Shorts – Discontinued Products Section

by Shrutin ShettyOctober 13, 2022October 13, 2022

A cool feature I came across on a website, that is highly recommended especially for product companies that have a large and evolving portfolio. #servicedesign #userexperience #b2c #b2b #shorts

Customer is KingDesign ThinkingHuman BehaviourIdeationImprove

Product Design should factor Human Forgetfulness

by Shrutin ShettySeptember 12, 2022

Product design should factor for human forgetfulness where possible. This is a picture of the detergent tray from a leading brand, top-loading washing machine. The hole in the tray is where detergent, mixed with water,…

Human BehaviourImproveLife or something like itThe known unknown

An Indian Survivorship Bias Example

by Shrutin ShettySeptember 7, 2022

Many of you must have seen that drawing of a World War II plane with red dots on it. It explains Survivorship bias, a bias that statistician Abraham Wald figured out. Pic: source Simply put,…

Design ThinkingDTEverydayHuman BehaviourIdeationImproveInnovateRattL-em

Product Design Inputs for a Standing Desk

by Shrutin ShettySeptember 7, 2022September 7, 2022

Invisible Bed has been an interesting product company. As a recent owner of a wall mounted sit/ stand desk, I recently shared some product design inputs with the CEO. They were well received. The Product:…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovateManagement MumblingsThe known unknown

Everything as a Service

by Shrutin ShettyAugust 17, 2022

Pic: source   Over the past decade, the business world has had a real attraction to making everything a service. And rightly so. Would you rather struggle to repeatedly sell your product to the same…

Design ThinkingHuman BehaviourInnovateThe known unknownWheels

Could Musical Roads address Global Speeding and Road Safety

by Shrutin ShettyAugust 16, 2022August 16, 2022

Pic: source There are roads in Hungary that plays music! A musical road was first created in 1995 Denmark, by two artists. Given how brilliant a concept, I wonder why its Danish origins seem almost…

Human BehaviourImproveIndiaLife or something like itThe known unknown

How About a Mass Behavioural Improvement before India’s 100th Independence Day

by Shrutin ShettyAugust 16, 2022

  The beautiful tri-colour waving at Connaught Place, Central Park, Delhi. It’s 75 years since India got Independence! A proud milestone for all of us Indians. Also one to reflect on and carefully choose the…

Design ThinkingHuman BehaviourImprove

Mobile Apps and Habits

by Shrutin ShettyAugust 15, 2022August 15, 2022

Pic: source If you are trying to create a new habit or trying to use a mobile app more regularly, you would obviously have better luck if you placed the app on the Favourites row.…

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