Discounts are everywhere, but the best platforms make it easier by automatically applying the most advantageous offer at checkout. Services that simplify and clearly present discounts enhance customer trust and loyalty, avoiding the hassle of searching for deals.
Transforming good ideas into actionable strategies can feel like climbing a mountain—exciting yet daunting. Despite clear processes and frameworks, the real hurdles are often fundamental, people-related issues like miscommunication, hierarchies, biases, fears, and egos.
Here in India, we citizens as consumers don’t quite take customer feedback as seriously yet, as they do in some other countries. In my first job for a short stint at a BPO in Bangalore, I was puzzled to find out that random surveys went out to retail customers of our Hewlett Packard products in…
Over the years, I have asked quite a few people who have gotten used to e-readers (as opposed to loyalists who stick to physical books), if they prefer horizontally swiping to turn pages, or vertically scrolling to. The way I see e-readers or reader apps, there are 3 action choices: Horizontal or vertical scroll Firstly,…
What’s the similarity between trial biking and the one-inch punch? Is there any similarity? I believe so. I have always enjoyed watching trial bike events on TV (check the clip, not to be mistaken with trail biking). It is fascinating to watch riders mix slow and fast on their motorcycles with exceptional balance and control,…
Fictional and real-life legends seem to have a more straightforward approach to dealing with complex-seeming challenges and to getting better at something. They simply make it an optimization challenge. Clip: David G Morgan
As the late American inventor and engineer, Charles Kettering very wisely said, “A problem well-stated is half-solved.” The need is to re-frame every problem into a challenge. To get better ideas, to be able to solve it faster, and in a better way.
Another one on productivity. A lot of us have made lists and planned things out thing, be it an event, a shopping list, or life goals. However, here’s something I have faced whenever listing some work goals and breaking them down into tasks. There’s a tendency to list some big goals, and of course, you…
#Productivity This is for those of us who listen to music when working or studying. Something I have experienced.. If your work needs a good amount of figuring out or making sense, a lot of focus or creativity, you might be better off sticking to listening to one song on loop rather than a playlist…
The overarching theme for my recent book, ‘Main Batata Hoon‘ is not quite as simple as the stories in it are. So it would take me a minute to give an overview to anyone who asks. And that was because I would be looking at it from its underlying behavioural foundations, and as a writer….