Ergonomically designed products are often comfortable for short use but can become more uncomfortable over time compared to plain designs. For instance, while sleek bike grips or beautifully designed wireless earbud cases feel great initially, they may be less practical for extended use.
I was recently at a few car showrooms, just browsing.. And I noticed something. Many of the popular brands tend to keep a higher or top end variant of different models on display. And interestingly, Toyota, at least the showroom I went to, had base variants on display. We could look at this in two…
Netflix does something admirable with its listing thumbnails. it toggles the image thumbnails of many of its movie and series listings, and also the hover preview clips, from one of 2-3 different ones. While it might make finding a specific movie or series just by scanning thumbnails a bit tedious for some, in general I…
Wondering if the new goals of Starbucks CEO Brian Niccol risks repeating an old mistake Starbucks made.
Discounts are everywhere, but the best platforms make it easier by automatically applying the most advantageous offer at checkout. Services that simplify and clearly present discounts enhance customer trust and loyalty, avoiding the hassle of searching for deals.
Transforming good ideas into actionable strategies can feel like climbing a mountain—exciting yet daunting. Despite clear processes and frameworks, the real hurdles are often fundamental, people-related issues like miscommunication, hierarchies, biases, fears, and egos.
Here in India, we citizens as consumers don’t quite take customer feedback as seriously yet, as they do in some other countries. In my first job for a short stint at a BPO in Bangalore, I was puzzled to find out that random surveys went out to retail customers of our Hewlett Packard products in…
Over the years, I have asked quite a few people who have gotten used to e-readers (as opposed to loyalists who stick to physical books), if they prefer horizontally swiping to turn pages, or vertically scrolling to. The way I see e-readers or reader apps, there are 3 action choices: Horizontal or vertical scroll Firstly,…
What’s the similarity between trial biking and the one-inch punch? Is there any similarity? I believe so. I have always enjoyed watching trial bike events on TV (check the clip, not to be mistaken with trail biking). It is fascinating to watch riders mix slow and fast on their motorcycles with exceptional balance and control,…
Fictional and real-life legends seem to have a more straightforward approach to dealing with complex-seeming challenges and to getting better at something. They simply make it an optimization challenge. Clip: David G Morgan