WT f UX
Last week, I was speaking with a post-grad design student who had just finished her Masters, and was trying to figure out her career options. She mentioned that most job opportunities on campus involved UI/UX…
Category: Human Behaviour
Constraints and the beautiful A-10
Contrary to popular belief: constraints help make better products (or services), and a good innovative product or service does not need to be expensive As a young kid, one thing I was good at, was…
Exploitative Businesses & Divine (and Tech) Interventions
When I wrote 'Design the Future' about Design Thinking, it had a brief overview of the behavioural aspects of innovation - from an innovator's and user's perspective. There was a mention of nudges (not…
Hyperboles and Statistics don’t Mix Well
Do you use hyperboles often? I do. Mostly with close friends and family, but when necessary, with clients or my students. Helps convey the meaning or gravity of an idea or situation. Like when Gordon…
Better Use of Time
Image: source We humans have always dealt awkwardly with time. Some look for new ways to kill it. Others, better ways to fill it. And the lockdown has really done a number on how we…
Don’t Worry, Nothing’ll Happen
What was missing before and during the 2007-08 global financial meltdown, and during the Covid-19 pandemic? Or during the Spanish Flu? Or in Nazi Germany? Something that perhaps could have prevented the resulting tragedies? …
Life is a Highway
India - More highways or Better National & Public Transport? This is an email I had sent to our Minister for Road Transport & Highways in January this year. Of course I am still…
Bitcoin
Bitcoin, Bit(e)coin I'll start by saying that I clearly don't know much about cryptocurrency. I'll also add that it would be incredibly beneficial to have a global currency that works securely without the need…
How much Attention do you pay to Detail?
How much attention do you pay to detail? I had read about this somewhere and found the attention to detail unimaginably inspiring. The sculpture of Moses by Italian Renaissance artist, Michelangelo Buonarroti has a slight…
The Paradox of Colour Choices
Many of us are familiar with the paradox of choice, whether or not we have heard of the phrase itself. The paradox of choice, is our tendency to believe that more options or variants or…
Between Gender Pronouns and Spelling People’s Names
I had been seeing a lot of social media profiles with a 'He/Him' or 'She/Her' mentioned alongside the name, but didn't completely understand the purpose. A close friend recently explained them as gender pronouns. Given…
Towards a Better Mask – 3
An internal project under Rattl has been to try create a better mask for the (Covid) times. While it is possible we fail to actually create an ideal one, the exercise so far has been…
Towards a Better Mask – 2
An internal project under Rattl has been to try create a better mask for the (Covid) times. While it is possible we fail to actually create an ideal one, the exercise so far has been…
Towards a Better Mask – 1
An internal project under Rattl has been to try create a better mask for the (Covid) times. While it is possible we fail to actually create an ideal one, the exercise so far has been…
Invade for Better Climate
Random musings. Every once in a while, mom would pester me to explore opportunities abroad. Canada in particular for some reason. And between my love for an imaginary idea called 'India', familiarity and…