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Category: Human Behaviour

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Human BehaviourImproveLife or something like itNot So Serious

Hyperboles and Statistics don’t Mix Well

by Shrutin ShettyJune 15, 2021

Do you use hyperboles often? I do. Mostly with close friends and family, but when necessary, with clients or my students. Helps convey the meaning or gravity of an idea or situation. Like when Gordon…

Human BehaviourImproveInspireLife or something like it

Better Use of Time

by Shrutin ShettyMay 26, 2021May 26, 2021

Image: source We humans have always dealt awkwardly with time. Some look for new ways to kill it. Others, better ways to fill it. And the lockdown has really done a number on how we…

Design ThinkingHuman BehaviourLife or something like itManagement MumblingsThe known unknown

Don’t Worry, Nothing’ll Happen

by Shrutin ShettyMay 12, 2021May 12, 2021

What was missing before and during the 2007-08 global financial meltdown, and during the Covid-19 pandemic? Or during the Spanish Flu? Or in Nazi Germany? Something that perhaps could have prevented the resulting tragedies?  …

Design ThinkingHuman BehaviourImproveIndiaWheels

Life is a Highway

by Shrutin ShettyFebruary 21, 2021February 24, 2021

India - More highways or Better National & Public Transport?   This is an email I had sent to our Minister for Road Transport & Highways in January this year. Of course I am still…

Human BehaviourThe known unknown

Bitcoin

by Shrutin ShettyFebruary 6, 2021May 10, 2022

Bitcoin, Bit(e)coin   I'll start by saying that I clearly don't know much about cryptocurrency. I'll also add that it would be incredibly beneficial to have a global currency that works securely without the need…

Human BehaviourImproveInspireThe known unknown

How much Attention do you pay to Detail?

by Shrutin ShettyJanuary 8, 2021

How much attention do you pay to detail? I had read about this somewhere and found the attention to detail unimaginably inspiring. The sculpture of Moses by Italian Renaissance artist, Michelangelo Buonarroti has a slight…

Design ThinkingDTEverydayHuman BehaviourImprove

The Paradox of Colour Choices

by Shrutin ShettyDecember 26, 2020

Many of us are familiar with the paradox of choice, whether or not we have heard of the phrase itself. The paradox of choice, is our tendency to believe that more options or variants or…

Human BehaviourLife or something like it

Between Gender Pronouns and Spelling People’s Names

by Shrutin ShettyDecember 3, 2020December 3, 2020

I had been seeing a lot of social media profiles with a 'He/Him' or 'She/Her' mentioned alongside the name, but didn't completely understand the purpose. A close friend recently explained them as gender pronouns. Given…

Design ThinkingHuman BehaviourIdeationImproveInnovate

Towards a Better Mask – 3

by Shrutin ShettyNovember 20, 2020November 20, 2020

An internal project under Rattl has been to try create a better mask for the (Covid) times. While it is possible we fail to actually create an ideal one, the exercise so far has been…

Design ThinkingHuman BehaviourIdeationImprove

Towards a Better Mask – 2

by Shrutin ShettyNovember 11, 2020November 20, 2020

An internal project under Rattl has been to try create a better mask for the (Covid) times. While it is possible we fail to actually create an ideal one, the exercise so far has been…

Design ThinkingHuman BehaviourIdeationInnovate

Towards a Better Mask – 1

by Shrutin ShettyNovember 7, 2020November 16, 2020

An internal project under Rattl has been to try create a better mask for the (Covid) times. While it is possible we fail to actually create an ideal one, the exercise so far has been…

Human BehaviourNot So SeriousThe known unknown

Invade for Better Climate

by Shrutin ShettyOctober 29, 2020

Random musings.   Every once in a while, mom would pester me to explore opportunities abroad. Canada in particular for some reason.   And between my love for an imaginary idea called 'India', familiarity and…

Human BehaviourImproveYoung Minds

College Industry Projects

by Shrutin ShettySeptember 14, 2020

College students and college staff love industry projects. They give students an opportunity to get a feeler of what life after college will be like. Barring any major screw-ups, it is relatively free of the…

Human BehaviourImproveLife or something like itThe known unknown

Behavioural Law

by Shrutin ShettyAugust 27, 2020August 29, 2020

Classic economics started off factoring psychology and behavioural trends and shortcomings (biases) into economic understanding. However, through the ages, economic concepts and policies were built on the assumption that humans are rational beings. This was…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourIdeationImprove

Matchbox Design

by Shrutin ShettyJuly 8, 2020July 9, 2020

Matchbox design As a kid, I used to be quite fascinated by matchboxes. From the uncertainty of being shouted at by some elder, to how many tries it took to light it. And the best,…

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