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Design ThinkingHeroesInnovate

Carlsberg – Boldly Beer’ing Global Burdens

by Shrutin ShettyOctober 24, 2019October 24, 2019

Beer'ing Global Burdens Consider the amount of plastic we use in our lives. Getting rid of a lot of it seems like quite a challenge, considering how dependent we and businesses have become on it.…

Design ThinkingImproveInnovateWheels

Airbags and the Height of Drivers

by Shrutin ShettyOctober 1, 2019September 30, 2019

Random picture of an old Honda car Airbags and the Height of Drivers About a month ago, Honda introduced a new concept airbag for their vehicles. The challenge for them, was protecting drivers from angular…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourIdeationImproveInnovateInspireYoung Minds

My 9 Step Version of the Design Thinking Process

by Shrutin ShettySeptember 3, 2019October 25, 2023

My 9 Step Version of the Design Thinking Process This post about my 9-step version of the design thinking process has been long overdue. It is already explained in my book, ‘Design the Future’, but…

Customer is KingDesign ThinkingDTEverydayEntrepreneursHuman BehaviourInnovateVenture Capital

Common Problems Startups Face – A design thinking outlook

by Shrutin ShettyAugust 20, 2019August 19, 2019

Common problems startups face - A Design thinking outlook I have been directly associated with startups since 2006. That's when I started my career as a member of a venture capital investment team. All the…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourInnovate

Killer Design

by Shrutin ShettyJuly 17, 2019August 25, 2022

Killer Design What comes to mind when you think of possible consequences of bad design? Of a badly designed product or service? You might think the product generates less revenues. Or a rise in the…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovateWheels

The Mortal Risk of Riding Shotgun in an Autonomous Vehicle

by Shrutin ShettyJune 27, 2019April 20, 2021

The Mortal Risk of Riding Shotgun in an Autonomous Vehicle Source: link We live in strange times. And in interesting and amusing times. A recent article I read, spoke about how most automotive manufacturers are…

Design ThinkingIdeationInnovate

What Qualifies as True Innovation?

by Shrutin ShettyApril 16, 2019April 16, 2019

What qualifies as true innovation? The word 'innovation' does get passed around a lot nowadays. From large businesses to startups and perhaps even consultants like myself. If you take a moment to think about it,…

Design ThinkingHuman BehaviourInnovate

Anti-Crime Balls

by Shrutin ShettyApril 9, 2019April 9, 2019

Source: https://sobify.com/wp-content/uploads/2014/08/orange-anti-crime-balls.jpg Anti-crime colour balls Imagine you are a store manager, and a masked thief has you at gun or knife-point, asking you to empty the cash into his or her bag. How would you…

Design ThinkingHuman BehaviourInnovate

Changing User Behaviour

by Shrutin ShettyApril 2, 2019March 28, 2019

Changing User Behaviour I am currently reading the book Hooked, and happened to read something very important. I shared the excerpt with a design thinking group I am administrator of. The snippet read: John Gourville,…

Goby the Fish
Design ThinkingHuman BehaviourImproveInnovateLife or something like it

Goby the Fish

by Shrutin ShettyFebruary 7, 2019February 14, 2019

I recently came across an article about an initiative to create awareness about marine pollution. Some folks living close to a beach (can't seem to find the beach's location), created a giant, transparent fish. Made…

Context
Customer is KingDesign ThinkingDTEverydayHuman BehaviourIdeationInnovate

Context

by Shrutin ShettyFebruary 5, 2019February 3, 2019

One of the fundamental ingredients of an impactful innovation or successful design thinking exercise, is empathy. The ability to understand and share the feelings of another. Often, in our enthusiasm to create something someone (a…

Human BehaviourIndiaInnovateYoung Minds

Lose Your Illusion

by Shrutin ShettyAugust 28, 2018August 28, 2018

Lose Your Illusion Sometime last year, I had an interesting conversation with a friend's girlfriend who is a psychologist. Between drawing inferences from my handwriting to discussing human behaviour in general. She also mentioned the…

Customer is KingDesign ThinkingDTEverydayIdeationImproveInnovate

Gucci’s Packaging – Not so Gucci

by Shrutin ShettyAugust 7, 2018August 7, 2018

Gucci's Packaging - Not so Gucci I recently conducted an interactive session on Design Thinking at a leading investment bank. It might be easy to assume that applications of design thinking at an investment bank…

Design ThinkingHuman BehaviourIdeationInnovate

Need Ideas? Dress Down

by Shrutin ShettyApril 26, 2018May 2, 2022

Need Ideas? Dress Down Despite the Mumbai heat, I don't miss an opportunity to wear a suit. Especially to a first-time work meeting. However, things are different if the agenda of a meeting is problem…

Customer is KingDesign ThinkingImproveInnovateLife or something like it

The Non-Financial Side of Business

by Shrutin ShettyApril 10, 2018January 26, 2020

The Non-Financial Side of Business A call with an industry colleague last week set in motion, thoughts on how we measure individual or business success. As a kid growing up in India in the 80's,…

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