Lose some…Win 'em all.!
A recent ‘RattL ’em‘ idea was for Will Cathcart and Matthew Idema at WhatsApp. Through the lockdown, a lot of people began spending considerable time on WhatsApp. And some, let's call them 'serial forwarders', dump…
In 2019, the US FAA approved the company Molon Labe Seating's (MLS) landmark seat design for commercial airplanes. What MLS did, is take the problem of discomfort of middle-seat passengers, and attempted to solve…
Last week, I was speaking with a post-grad design student who had just finished her Masters, and was trying to figure out her career options. She mentioned that most job opportunities on campus involved UI/UX…
Contrary to popular belief: constraints help make better products (or services), and a good innovative product or service does not need to be expensive As a young kid, one thing I was good at, was…
When I wrote 'Design the Future' about Design Thinking, it had a brief overview of the behavioural aspects of innovation - from an innovator's and user's perspective. There was a mention of nudges (not…
In my book, I briefly discussed the topic of quality in the world of innovation and automation. My view was that through the quality revolution in the US and Japan and then other parts of…
An internal project under Rattl has been to try create a better mask for the (Covid) times. While it is possible we fail to actually create an ideal one, the exercise so far has been…
An internal project under Rattl has been to try create a better mask for the (Covid) times. While it is possible we fail to actually create an ideal one, the exercise so far has been…
If you are a manager who is: 1. struggling with business growth 2. stuck with trying to create the next great product or service ...but don't want the hassles of appointing consultants to…
Cold Masks Late last year, the world (except probably Japan) would not have imagined that in a few months, they would not be able to see full faces in public. And yet, now most people…
Jane Elliott: image Heard of Jane Elliott? She's an American schoolteacher and an anti-racism activist. She is especially famous for her truly visionary "Blue Eyes-Brown Eyes" exercise that she conducted in her classroom, 50…
Vertical Stapler Image: source Over the years, I've found myself wanting to staple certain paper prototypes in a particular way. The standard stapler would not allow it though. One early need I found for a…
I recently saw this video of a ENGESA Mercedes truck. Something obviously very fascinating about it. So I thought I'd attempt to recreate it in some way, using Lego. This is a quick, crude first…
Soap Dispenser Design This here is an ancient shampoo dispenser that broke last month. It was a crappy design for a few reasons. Firstly, because of how the…
Beer'ing Global Burdens Consider the amount of plastic we use in our lives. Getting rid of a lot of it seems like quite a challenge, considering how dependent we and businesses have become on it.…