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Design ThinkingHuman BehaviourImproveInspireLife or something like itNot So SeriousThe known unknown

On Writing..

by Shrutin ShettyDecember 21, 2025

One of my favourite fictional characters is Poirot. In the 2023 film A Haunting in Venice, when explaining his method, he says: “When a crime has been committed, I can, by application of order and…

Design ThinkingHeroesHuman BehaviourInspire

Ever Find Yourself Asking ‘What Can One Person Do?’

by Shrutin ShettyJuly 14, 2025

Ever caught yourself telling someone, or even yourself, something like, 'what difference can one person make?', or 'what can one person do?' If you have, the name 'Ferdinand Cheval' might be one worth remembering. Born…

Human BehaviourImproveInnovateInspireLife or something like itThe known unknown

My Second Book – Main Batata Hoon

by Shrutin ShettyFebruary 19, 2024February 19, 2024

My recently published book, 'Main Batata Hoon', is now available in paperback and Kindle formats on most if not all regional Amazon sites around the world. An aunt was so amused with the title, she…

Design ThinkingImproveInnovateInspire

Helmets from Scallop Shells

by Shrutin ShettyJanuary 5, 2023

A lot of you probably love scallops?! [controls drool]. Now, imagine scallop shells that are thrown away after we've had the good stuff. Then, imagine 40000 tons of scallop shells thrown away! That is the…

HeroesInspire

The Brave Peacekeepers of Jadotville

by Shrutin ShettyJuly 19, 2021July 17, 2021

The battle known as the Siege of Jadotville, is an almost unbelievable story of grit, leadership, of unwavering loyalty and courage, of calm, and of extraordinary strategy and tactics; especially in the face of deceit,…

Human BehaviourImproveInspireLife or something like it

Better Use of Time

by Shrutin ShettyMay 26, 2021May 26, 2021

Image: source We humans have always dealt awkwardly with time. Some look for new ways to kill it. Others, better ways to fill it. And the lockdown has really done a number on how we…

HeroesIn memoriamInspire

In Memoriam: Mr. Ramesh C Sarin

by Shrutin ShettyApril 22, 2021

  One of my mentors, Mr. Ramesh C. Sarin passed away on the 10th of April this year. He was already long retired when I first met him. And he had this rare, dignified personality…

Human BehaviourImproveInspireThe known unknown

How much Attention do you pay to Detail?

by Shrutin ShettyJanuary 8, 2021

How much attention do you pay to detail? I had read about this somewhere and found the attention to detail unimaginably inspiring. The sculpture of Moses by Italian Renaissance artist, Michelangelo Buonarroti has a slight…

Design ThinkingDTEverydayHeroesHuman BehaviourIdeationImproveInnovateInspireLife or something like it

Jane Elliott

by Shrutin ShettyJune 8, 2020June 8, 2020

Jane Elliott: image Heard of Jane Elliott?   She's an American schoolteacher and an anti-racism activist. She is especially famous for her truly visionary "Blue Eyes-Brown Eyes" exercise that she conducted in her classroom, 50…

Design ThinkingHuman BehaviourInspireLife or something like itThe known unknown

Shared Tables

by Shrutin ShettySeptember 5, 2019September 14, 2022

Pic: source Shared Tables This amusing but perhaps effective picture I saw in this tweet last month got some thoughts rolling. We could all use some personal space in public. Especially in countries like India.…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourIdeationImproveInnovateInspireYoung Minds

My 9 Step Version of the Design Thinking Process

by Shrutin ShettySeptember 3, 2019October 25, 2023

My 9 Step Version of the Design Thinking Process This post about my 9-step version of the design thinking process has been long overdue. It is already explained in my book, ‘Design the Future’, but…

Customer is KingHeroesHuman BehaviourIndiaInspire

Is it possible to Fall in Love with a Company?

by Shrutin ShettyAugust 21, 2019August 5, 2022

Is it possible to fall in love with a company? Not the kind where you are loyal to a company or brand or product line and refuse to buy anything else.But truly revere a company…

HeroesHuman BehaviourImproveInspireLife or something like it

Staying Power

by Shrutin ShettyFebruary 19, 2019April 22, 2021

In the years after starting my strategy consulting practice, during one meeting with one of my mentors, he asked me how work was. I said it was good, but had a lot of ups and downs.…

A Poem for Design the Future
Design ThinkingHuman BehaviourIndiaInspire

A Poem for Design the Future

by Shrutin ShettyJanuary 3, 2019January 8, 2019

Ava and Dr. Jimmy Patell, dear friends of mine, were extremely kind to gift me a poem that they wrote about my book on design thinking, Design the Future. The poem itself is more priceless…

Human BehaviourImproveInspireLife or something like itThe known unknownYoung Minds

The Point of disapPOINTment

by Shrutin ShettyDecember 4, 2018November 16, 2018

The Point of disapPOINTment With our high hopes, we do face the occasional disappointment. Not getting that promotion you worked so hard for. Having to postpone a holiday because of some reason, or difficulty in…

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