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Customer is KingHuman BehaviourLife or something like itThe known unknown

Echoes of Doubt – Information and Trust in Maharashtra Legislative Assembly Elections

by Shrutin ShettyDecember 10, 2024December 10, 2024

Our present realities can get very grey with information overload, misinformation, and fake news. Which is why this news from last week was so interesting. In the recent Maharashtra Legislative Assembly elections, supporters and politicians…

Design ThinkingEntrepreneursHuman BehaviourLife or something like itProductivityYoung Minds

Part 2: A bit about my journey for Young Change-makers

by Shrutin ShettyDecember 9, 2024December 5, 2024

Part 2 of a series of posts for young professionals and entrepreneurs. Reflections from 12 years as a freelance innovation and strategy consultant in an increasingly chaotic world. As I mentioned in my last post,…

Design ThinkingHuman BehaviourImproveLife or something like itYoung Minds

Part 1: A bit about my journey for Young Change-makers

by Shrutin ShettyDecember 8, 2024December 5, 2024

This is Part 1 of a series of posts aimed at young change-makers. As the world can seem grey at times, you might find some of my learnings useful. Reflections from 12 years as a…

Human BehaviourLife or something like itThe known unknownYoung Minds

What if You Ignored Analytics for a Second?

by Shrutin ShettyNovember 29, 2024November 27, 2024

Analytics are now woven into our online social lives. We are constantly checking follower counts, likes, comments, and shares. A few years ago, I was right there with everyone, obsessing over metrics from Twitter, to…

Human BehaviourLife or something like itThe known unknown

Avoiding the Known

by Shrutin ShettyNovember 29, 2024November 28, 2024

Yesterday, I mentioned an odd human behaviour in some (most likely most) of us where we consciously add great movies or series to our favourite streaming service watchlist; only to almost always pick something completely…

Human BehaviourLife or something like itThe known unknownWheels

Trial Biking and the One-Inch Punch

by Shrutin ShettyMay 14, 2024May 14, 2024

What's the similarity between trial biking and the one-inch punch? Is there any similarity? I believe so. I have always enjoyed watching trial bike events on TV (check the clip, not to be mistaken with…

Human BehaviourLife or something like itReviews

A Reader’s Review that Addresses a Writer’s Wish

by Shrutin ShettyMarch 10, 2024

The overarching theme for my recent book, 'Main Batata Hoon' is not quite as simple as the stories in it are. So it would take me a minute to give an overview to anyone who…

Human BehaviourIndiaLife or something like itThe known unknown

The Invisible Emotional Tug-of-war between Indian Parents with Kids abroad

by Shrutin ShettyMarch 5, 2024

Once I started noticing contrasting oddities in our human nature and behaviour a few years ago, a bulk of them ended up in the book 'Main Batata Hoon'. The thing is though, once you start…

Human BehaviourImproveInnovateInspireLife or something like itThe known unknown

My Second Book – Main Batata Hoon

by Shrutin ShettyFebruary 19, 2024February 19, 2024

My recently published book, 'Main Batata Hoon', is now available in paperback and Kindle formats on most if not all regional Amazon sites around the world. An aunt was so amused with the title, she…

Life or something like it

Leopard 2 Tanks and the Irony

by Shrutin ShettyJanuary 29, 2023

I can't seem to get over the irony of how once upon a time, Russian tanks helped turn the fate of a world war against invading Germany..; to current times where multiple European countries are…

Human BehaviourImproveLife or something like itThe known unknown

An Indian Survivorship Bias Example

by Shrutin ShettySeptember 7, 2022

Many of you must have seen that drawing of a World War II plane with red dots on it. It explains Survivorship bias, a bias that statistician Abraham Wald figured out. Pic: source Simply put,…

Human BehaviourImproveIndiaLife or something like itThe known unknown

How About a Mass Behavioural Improvement before India’s 100th Independence Day

by Shrutin ShettyAugust 16, 2022

  The beautiful tri-colour waving at Connaught Place, Central Park, Delhi. It’s 75 years since India got Independence! A proud milestone for all of us Indians. Also one to reflect on and carefully choose the…

Design ThinkingHuman BehaviourImproveLife or something like itYoung Minds

The Hostile World for Women

by Shrutin ShettyAugust 13, 2022August 13, 2022

Pic: source   The men among you might be able to relate to this.   Think of the last time you attended a conference or had to commute for a duration of over 30 minutes.…

Human BehaviourImproveLife or something like itNot So Serious

Plastic Diet – Trying to Predict Big Pharma’s Next Big Thing

by Shrutin ShettyJune 22, 2022July 2, 2022

Image: source Since plastic is pretty much an inescapable part of our diets now, and since we humans are inclined to prefer selling/buying a solution rather than inconveniencing ourselves with rollbacks or preventive efforts, my…

Design ThinkingHuman BehaviourImproveLife or something like it

All We Need is Somebody to Lean On

by Shrutin ShettyMay 10, 2022

Sometime before lockdown, I was in another city, attending a wedding. The reception was in this beautiful open ground. I'm no fan of wedding ceremonies, so once I was done admiring the place, I was…

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