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  • Design Thinking | DTEveryday | Heroes | Human Behaviour | Ideation | Improve | Innovate | Inspire | Life or something like it

    Jane Elliott

    ByShrutin Shetty June 8, 2020June 8, 2020

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  • Life or something like it | Not So Serious | The known unknown

    Religious Fashion

    ByShrutin Shetty June 7, 2020June 23, 2020

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  • Design Thinking | Human Behaviour

    Browser Save Password Option

    ByShrutin Shetty June 1, 2020June 1, 2020

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  • Design Thinking | DTEveryday | Improve | Innovate

    Vertical Stapler

    ByShrutin Shetty May 31, 2020June 1, 2020

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  • Life or something like it | Not So Serious

    Bitter Gourd Chips

    ByShrutin Shetty May 18, 2020May 18, 2020

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  • Design Thinking | Ideation | Improve | Innovate | Wheels

    The ENGESA Mercedes truck

    ByShrutin Shetty May 17, 2020May 22, 2020

    CrystalPlanet: The ENGESA Mercedes truck in Lego

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  • Customer is King | Design Thinking | Human Behaviour | Innovate

    Soap Dispenser Design

    ByShrutin Shetty January 8, 2020January 4, 2020

                  Soap Dispenser Design This here is an ancient shampoo dispenser that broke last month. It was a crappy design for a few reasons. Firstly, because of how the pumps are placed (at the bottom). It would not stand on its own when you needed to refill. You either…

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  • Customer is King | Design Thinking | Human Behaviour

    PayTM’s UI

    ByShrutin Shetty January 6, 2020January 4, 2020

    PayTM’s user interface PayTM‘s web user interface (not sure about the mobile app), can be a little misleading. We as users, are almost completely programmed to click the ‘Accept Terms’ checkbox on any application. Especially on a known one where we are almost at the end of an action or purchase. Then, it seems cunning…

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  • Customer is King | Design Thinking | Human Behaviour | Improve

    Creating and Understanding Customer Feedback

    ByShrutin Shetty November 7, 2019November 6, 2019

    Creating and Understanding Customer Feedback If you’ve ever ordered waffles online, most likely they’ll come in one of two kinds of packaging. One is clean like in the pic above. The other is where all of them in thin paper holders will be stuffed into a box. Quite messy. Anyway, say you ordered a few…

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  • Design Thinking | Human Behaviour | Improve | Life or something like it | Young Minds

    Can We Do Better than CSR?

    ByShrutin Shetty November 5, 2019November 2, 2019

    Can We Do Better than CSR? In India, Section 135 and Schedule VII of the Companies Act (2013) relate to corporate social responsibility (CSR). For a few years now, it requires companies clocking over a certain turnover or profit, to spend 2% of (their three-year annual) net profit on CSR activities each financial year. Allotting…

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  • Design Thinking | Heroes | Innovate

    Carlsberg – Boldly Beer’ing Global Burdens

    ByShrutin Shetty October 24, 2019October 24, 2019

    Beer’ing Global Burdens Consider the amount of plastic we use in our lives. Getting rid of a lot of it seems like quite a challenge, considering how dependent we and businesses have become on it. And yet, it is refreshing to see companies like Carlsberg committed to drastically reducing the use of plastics. A few…

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  • Design Thinking | Improve | Innovate | Wheels

    Airbags and the Height of Drivers

    ByShrutin Shetty October 1, 2019September 30, 2019

    Airbags and the Height of Drivers About a month ago, Honda introduced a new concept airbag for their vehicles. The challenge for them, was protecting drivers from angular collisions. In such cases, the driver’s head seemed to slide off the airbag and cause injury. The inspiration for them…Baseball mitts (or gloves). The result. A frontal…

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  • Customer is King | Design Thinking | Human Behaviour | Improve | Wheels

    Will Uber Disrupt Itself?

    ByShrutin Shetty September 17, 2019January 10, 2022

    Will Uber Disrupt Itself? Most of you must have seen this image (or a version of it) in the last few years. I remember a lot of people sharing it or referring to it with almost a sense of pride and relief. It was almost as if the world had found a way to get…

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  • Customer is King | Design Thinking | Human Behaviour | Improve | Life or something like it | Young Minds

    Where Do We Go Now?

    ByShrutin Shetty September 10, 2019September 8, 2019

    Where Do We Go Now? Google’s AdSense program let’s publishers or website owners have relevant ads show up when users visit those sites. Google earns revenues (via their Google Ads – previously AdWords platform) from businesses wanting those ads showing up to relevant customer groups. In turn, they pass on some of that revenue (based…

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  • Life or something like it | Not So Serious

    Navigating Airport Security

    ByShrutin Shetty September 9, 2019June 6, 2022

    Navigating airport security… A cartoon strip..

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