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  • Customer is King | Design Thinking | DTEveryday | Entrepreneurs | Human Behaviour | Innovate | Venture Capital

    Common Problems Startups Face – A design thinking outlook

    ByShrutin Shetty August 20, 2019August 19, 2019

    Common problems startups face – A Design thinking outlook I have been directly associated with startups since 2006. That’s when I started my career as a member of a venture capital investment team. All the way to my recent years consulting them and young businesses, I have heard a multitude of problems that startups face….

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  • Design Thinking | Human Behaviour | Improve | Life or something like it | Young Minds

    Choosing Business Opportunity to Avoid Change

    ByShrutin Shetty August 18, 2019June 13, 2022

    Choosing Business Opportunity to Avoid Change As an individual, if you have a habit your core doesn’t fully approve of, you’d find a disconnect that you might, either align with, or from time to time try to fix. It could be diet, fitness or even ethic related. And often, between control or restricting something for…

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  • Design Thinking | Human Behaviour | Improve

    Whose Viewpoint?

    ByShrutin Shetty August 1, 2019August 1, 2019

    Consider times when you address people. Be it as entrepreneurs pitching to a banker or equity investor. Or as managers, giving top bosses a review. Or teaching students an odd topic. Or even just explaining something to someone, especially an elder. Whose point of view do you consider when preparing? We often tend to look…

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  • Customer is King | Design Thinking | DTEveryday | Human Behaviour | Innovate

    Killer Design

    ByShrutin Shetty July 17, 2019August 25, 2022

    Killer Design What comes to mind when you think of possible consequences of bad design? Of a badly designed product or service? You might think the product generates less revenues. Or a rise in the number of product returns, and unhappy, angry or disappointed customers. Right? But what about death? Of animals? Or worse, death…

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  • Customer is King | Design Thinking | Human Behaviour | Improve | Innovate | Wheels

    The Mortal Risk of Riding Shotgun in an Autonomous Vehicle

    ByShrutin Shetty June 27, 2019April 20, 2021

    The Mortal Risk of Riding Shotgun in an Autonomous Vehicle We live in strange times. And in interesting and amusing times. A recent article I read, spoke about how most automotive manufacturers are misleading (or are confused themselves), when they claim to offer autonomous driving features in their vehicles. Their mindset seems hugely flawed, if…

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  • The known unknown | Venture Capital

    Venture Realty Capital

    ByShrutin Shetty June 18, 2019June 18, 2019

    Venture Realty Capital Back when I worked in the venture capital space, startups always came seeking a lot of investment. Often far more than they needed. We would sit with ventures we thought had some potential, and during the process, break down the investment needs. Eventually, we would arrive at a number that was close…

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  • Human Behaviour | Life or something like it

    Theranos – Drew First Blood

    ByShrutin Shetty May 28, 2019May 27, 2019

    Theranos – Drew First Blood A friend recently posted a question on a NODD community group about Theranos and Elizabeth Holmes. He wondered if the investor community would be more cautious about the healthtech, and if there would be stringent methods of due diligence on healthtech and a cloud of suspicion. While I didn’t answer…

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  • Design Thinking | Ideation | Innovate

    What Qualifies as True Innovation?

    ByShrutin Shetty April 16, 2019April 16, 2019

    What qualifies as true innovation? The word ‘innovation’ does get passed around a lot nowadays. From large businesses to startups and perhaps even consultants like myself. If you take a moment to think about it, innovation is not as commonplace as we might assume it is. If you had an almost infinite budget, and you…

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  • Design Thinking | Human Behaviour | Innovate

    Anti-Crime Balls

    ByShrutin Shetty April 9, 2019April 9, 2019

    Anti-crime colour balls Imagine you are a store manager, and a masked thief has you at gun or knife-point, asking you to empty the cash into his or her bag. How would you recognize the thief outside in a crowd of people? Especially if he or she had an accomplice, and the bag exchanged hands?…

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  • Design Thinking | Human Behaviour | Innovate

    Changing User Behaviour

    ByShrutin Shetty April 2, 2019March 28, 2019

    Changing User Behaviour I am currently reading the book Hooked, and happened to read something very important. I shared the excerpt with a design thinking group I am administrator of. The snippet read: John Gourville, a professor of marketing at Harvard Business School, stipulates that “many innovations fail because consumers irrationally overvalue the old while…

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