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  • Customer is King | Human Behaviour | Improve | Life or something like it

    The Illusion of Ratings and Feedback

    ByShrutin Shetty March 6, 2018April 7, 2018

    The Illusion of Ratings and Feedback Life in present times has become an increasingly rapid process of experiences and feedback. Businesses are always asking us to rate the services or experiences they offer. And often, they feel inclined to “reward” us for it. While no one’s complaining about the free stuff or great discounts, are…

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  • Human Behaviour | Life or something like it

    Pigs Rule

    ByShrutin Shetty February 27, 2018March 10, 2018

    Pigs Rule I recently found myself around a humorous discussion around politics at a relatives’ home.A grand aunt asked another relative if they planned on getting into politics. The relative laughingly retorted that for one to be in politics, they must be prepared to hit and to be hit. As an example, he cited a…

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  • Heroes | Human Behaviour | Improve | India | Inspire | Life or something like it

    A Pad Idea!

    ByShrutin Shetty February 20, 2018March 10, 2018

    A Pad Idea! Once upon a time, there was is a man named Arunachalam Muruganantham from Coimbatore in India, who could not bear to see the discomfort and embarrassment that his wife had to go through, just to buy/ wear a sanitary pad / napkin. Risking even his very marriage, Arunachalam’s empathy and resolve lead him…

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  • Uncategorized

    The Tripod of Success – Intention, Emotion and Logic

    ByShrutin Shetty January 30, 2018March 10, 2018

    The tripod for success… Intention, Emotion and Logic. You need logic. Even when faced with a logically impossible hurdle, one can often break it up into its elements, and explore possibilities. Emotion makes you see, and often strive for the seemingly impossible. Too much of emotion though, especially in comparison with logic, can delay failure,…

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  • Human Behaviour | India | Life or something like it | The known unknown

    Actions With and Without a Face

    ByShrutin Shetty January 25, 2018March 10, 2018

    Actions With and Without a Face Even today, you can see people of some races cringe or gasp at the sight of the swastika, the symbol of Hitler’s party. Even though the swastika has much older roots. And Hitler himself, continues to be collectively and strongly hated today, over 72 years after his death. And rightly…

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  • Design Thinking | Entrepreneurs | Ideation | Improve | Innovate | Inspire

    Number Fifty-Four…The Bike with a Bamboo Core

    ByShrutin Shetty January 23, 2018March 10, 2018

    Number Fifty-Four… …The bike with a bamboo core! What does it take for innovation to be possible? Simply, just the intention. You need to want it badly enough to make it possible. I happened to see this online a long time ago. I am still in awe of it though. People in Ghana find themselves…

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  • Design Thinking | Ideation | India | Innovate

    A Session on Innovation, Design Thinking & The Future of Work

    ByShrutin Shetty January 21, 2018March 10, 2018

    A Session on Innovation, Design Thinking & The Future of Work Earlier this week, I was invited to conduct a session around ‘Innovation, Design Thinking and the Future of Work’ at the Indian School of Management & Entrepreneurship, for a batch of about 170 grad students from Vaze College. The most enjoyable session I’ve had so…

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  • Customer is King | Design Thinking | DTEveryday | Human Behaviour | Improve | India

    Design Thinking – Shelters for the Homeless

    ByShrutin Shetty January 9, 2018January 17, 2020

    Design Thinking – Shelters for the Homeless [3.5 minute read] Here’s the next post, towards sharing stories and incidents around design thinking in daily lives, towards a better collective understanding. My earlier post was about taps at home, and why house helps might be wasting water. If you missed that, here’s the link. Now, in…

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  • Customer is King | Design Thinking | DTEveryday | Human Behaviour | Ideation | Improve

    Design Thinking – Water Taps at Home

    ByShrutin Shetty January 3, 2018March 26, 2019

    Design Thinking – Water Taps at Home [7 minute read] I’ve had the habit of applying aspects of Design Thinking to my work and personal life for some time now. In fact, off late it is literally a ‘permanently on’ app running in my head. I use it to review products or services, or to…

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  • Design Thinking | Human Behaviour | Improve

    Does Your Fire Escape Plan Work?

    ByShrutin Shetty December 30, 2017March 10, 2018

    Does Your Fire Escape Plan Work? Early hours of 29th December saw a horrific fire at a rooftop restaurant in Mumbai. I could hear a continuous stream of distant sirens just before going to sleep. I couldn’t have imagined the extent of death and destruction. The restaurant is a breezy rooftop one, with plenty of…

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  • Human Behaviour | Improve | India | Life or something like it | The known unknown | Young Minds

    Do Some of the Pillars of Democracy need a Shake-Up?

    ByShrutin Shetty December 21, 2017March 10, 2018

    Democracy has rested on four pillars. The legislature, executive, the judiciary, and arguably the most important, the press. All the pillars need improvement, some far more than others. The world press, for instance, has really become dirty. When in reality, it should be a transparent communication channel between the citizen, the country, and the world….

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  • Design Thinking | Entrepreneurs | Human Behaviour | Improve | Not So Serious

    Vulnerability of Tech Processes and Human Decisions

    ByShrutin Shetty December 19, 2017March 10, 2018

    Vulnerability of Tech Processes and Human Decisions Here are two interesting incidents I came across online in the last week. One, about a seemingly harmless vulnerability in an online service’s process. The other, a possible vulnerability in human decisions in a human-dependent, traditional business. First of, a French literary buff, conducted an interesting experiment. It…

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  • Improve | India | Wheels

    SUV Drivers – Look Out

    ByShrutin Shetty December 12, 2017March 10, 2018

    India has seen an almost meteoric rise in the number of SUVs and compact-SUVs in the last few years. Perhaps the size fits in well with our gradually growing economy, disposable incomes, and egos. Among things that haven’t grown, is our sense of driving and responsible presence on the road. India’s roads are getting more…

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  • Design Thinking | Ideation | Improve | India | Innovate | Wheels

    How Well is Tata Motors Connecting Aspirations?

    ByShrutin Shetty November 28, 2017March 10, 2018

    Earlier this year, Tata Motors announced a new brand identity. ‘Connecting Aspirations’. Sounds good, but how well is the company truly connecting aspirations? For many years now, I have wondered why Tata Motors isn’t among the top 2 selling passenger cars in India. Despite being, what I believe, is a company and group that represents…

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  • Improve | Inspire | Management Mumblings

    What Inspires Your Startup?

    ByShrutin Shetty November 22, 2017March 10, 2018

    Along their entrepreneurial journey, some entrepreneurs constantly think of better and simpler ways to describe their business. This is an evolutionary process, as their business model undergoes refinement. So, when they meet new people or investors, they can often quickly describe what their startup exactly does. Then of course, there are others, who build their…

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