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Design ThinkingHuman BehaviourImprove

Do Traffic Light Colours Need a Re-look?

by Shrutin ShettyJanuary 1, 2017January 3, 2017

We are all familiar with the three colours on traffic lights. They remain a classic example of universally recognizable design. But are the colours effective and safe, or do they need a re-look? Colour blindness has…

IndiaManagement Mumblings

Did Tata Know in 2012 that Mistry Was Not The Best Fit?

by Shrutin ShettyNovember 3, 2016November 2, 2016

Source: link The aftermath of ousting of Tata Group Chairman, Cyrus Mistry was probably not what the Tata Group, or Mr. Ratan Tata would have anticipated. Then again, could there have been sufficient signs even as Mr. Tata was looking…

ImproveIndiaLife or something like itThe known unknown

Primum Non Nocere

by Shrutin ShettyOctober 27, 2016

Image: source It is believed that either Hippocrates, considered as the father of medicine, or one of his pupils wrote what is popularly known as the Hippocratic Oath, a solemn oath known to be taken by…

EntrepreneursImproveIndiaInspire

We’re Ready. So Why Not Be Bold and Aim High?

by Shrutin ShettyOctober 4, 2016January 17, 2017

Two decades ago, it used to take quite a while before global technology and content was even commonly talked about in India. Much longer before it was accessible or affordable to us. Today, India is…

Ideation

An Ideation Session at SIMSR

by Shrutin ShettySeptember 7, 2016March 5, 2018

An Ideation Session at SIMSR The crack team at K. J. Somaiya Institute of Management Studies & Research (SIMSR) that made it happen... The 80+ exceptional minds that came up with some surprisingly amazing ideas... A point…

Human BehaviourImproveIndiaLife or something like itThe known unknown

Do You Like Your News Well Done, or Rare?

by Shrutin ShettySeptember 4, 2016September 3, 2016

Image: source A few years ago, my dad had pointed out how refreshing it was to hear All India Radio. All India Radio is India's national, public news radio station. He said it was a welcome…

EntrepreneursHuman BehaviourImprove

Why Are Americans consistently more Innovative and Entrepreneurial?

by Shrutin ShettyAugust 20, 2016September 9, 2020

"What makes America so much more entrepreneurial and innovative than India?" That question has been in my head for many years now. Obvious recent contributions including Facebook, Tesla, and the immortal giants, Google, Amazon and Apple come first to mind.…

Human BehaviourIndiaLife or something like itThe known unknown

Let Our Work Drive Our Energy

by Shrutin ShettyAugust 8, 2016August 20, 2022

Let Our Work Drive Our Energy There is so much we can learn from the views, experiences and beliefs of others; especially if our own values have strong roots in light of the learning of…

Human BehaviourIndiaLife or something like it

Why Indians Need Real Idols, not pretentious ones

by Shrutin ShettyJuly 21, 2016March 4, 2018

Why Indians Need Real Idols, not pretentious ones The pretentiousness and shallowness of many Indians can be really overwhelming. sultan may have been a great movie, but I won't know because I won't be watching…

Human Behaviour

The Unconscious Equalizer

by Shrutin ShettyJuly 15, 2016July 15, 2016

Image: source Human behavior, never ceases to confuse. Or amaze. We have had a maid coming for over two decades to do the dishes and mop the floor. And ever since I can remember, she…

Tejas: A Fighter Plane 33 Years In the Making
ImproveInspireWings

Tejas: A Fighter Plane 33 Years In the Making

by Shrutin ShettyJuly 4, 2016July 4, 2016

In the early 1980s, there was a plan to build India's first fighter aircraft, under the Light Combat Aircraft (LCA) program. After innumerous technological and process roadblocks, and possibly governmental delays, the LCA,  named Tejas ('radiant'),…

Improve

Step Up – Escalators Are Dangerous

by Shrutin ShettyJuly 3, 2016July 3, 2016

Escalators at the Copenhagen Metro Most of us have used escalators at malls, in office buildings and at airports. And we have surely seen that nervous person standing at one end of it, caught in a mental conflict…

ImproveInspireLife or something like it

The Clock of Life is Wound but Once

by Shrutin ShettyMay 28, 2016November 1, 2019

The Clock of Life is Wound but Once Here's an evergreen classic that makes its rounds about once a year or so, by way of email forwards or social media posts. But unlike many others, this…

Venture Capital

Venture Capital – Between Returns & Fund Sizes

by Shrutin ShettyMay 17, 2016March 5, 2018

Interesting article by Jason Rowley on the lack of a correlation b/w venture capital fund sizes & fund returns. https://mattermark.com/venture-capital-just-another-boring-asset-class/ *** Look forward to your views. And if you liked this one, consider following/subscribing to my blog…

Design ThinkingEntrepreneursImprove

Think A-Team: The Latest Services Menu for Startups

by Shrutin ShettyMay 3, 2016February 28, 2018

Think A-Team: The Latest Services Menu for Startups Hi Entrepreneurs! Late last year, I started a service called 'Think A-Team', to bring human-centered design strategy & other relevant services in a transparent manner to aspiring…

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