Lose some…Win 'em all.!
There are brilliant behavioural science wizards across the world unfortunately employed with companies that have them busy finding behavioural science tactics to quickly build trust among customers. And maybe it works sometimes. To my knowledge…
Analytics are now woven into our online social lives. We are constantly checking follower counts, likes, comments, and shares. A few years ago, I was right there with everyone, obsessing over metrics from Twitter, to…
Choosing Business Opportunity to Avoid Change As an individual, if you have a habit your core doesn't fully approve of, you'd find a disconnect that you might, either align with, or from time to time…
Don't be Kupamanduka When someone just joins your organisation, get their first impression of their experience within a few days of joining. Then, after you run them through the standard tour and the paces, and…
The Non-Financial Side of Business A call with an industry colleague last week set in motion, thoughts on how we measure individual or business success. As a kid growing up in India in the 80's,…
Why Design Thinking is Here to Stay A close friend recently shared this article titled 'Why Design Thinking will fail', written in 2013 by Jeffrey Tjendra. Jeffrey is a designer entrepreneur and strategist. Among some…
Venture Capital Elevator Pitches I left my job at a venture capital (VC) firm in 2010. After freelancing for a bit I then worked with a high-technology company in the robotics space. I then started…
What the Customer Wants There has been the occasional debate between two schools of thought: You need to ask the customer what he/she wants; and, The customer doesn't know what he/she wants until we show…
Many b-schools in India are tilting less toward business, management, and ethics; more toward finishing skills. With a strong (and often desperate) focus on placements, they go an extra mile to add superficiality to students. From a scary…
Image: source When starting one's business, a set of people will advice you to keep a sharp focus when it comes to offerings or purpose. Another group might suggest offering as many products or services as possible,…
Job Quotas or Meritocratic Politics? Image: source Developed countries continue to struggle to identify industries, areas of business, skillsets and employment opportunities that will make their workforce, abilities and manufacturing resources relevant again in a…
If you got to start your business, you can't always wait for real estate prices to be right. Sometimes, you just start..Wherever.! (Saw this on some random inner road on the outskirts of Pune) For…
The entire buzz in the recent past about Starbucks coming to India reminded me of this question that popped up in my head when I was at a Starbucks at a mall in New Jersey…
Ever realized how much time we spend each day either building a thick layer of ‘unnecessary’, and/ or scraping a thick layer of it. Rather than build quality products and services, we tend to build…
We Deliver.! Several years back, I used to work in the ever so famous BPO (Business Process Outsourcing) Industry in one of India’s IT hotbeds, Bangalore. My job involved providing technical assistance to North American…