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Human BehaviourImprove

B2B and B2C Customers

by Shrutin ShettyMay 15, 2017March 10, 2018

Image: source B2B and B2C Customers For the longest time, Retail, or Business-to-Consumer (B2C) 'customers' have been accustomed to, and driven by, fads, hype, distorted facts and price wars, to influence their buying choices. Busines-to-Business…

Life or something like it

A Love Song for India

by Shrutin ShettyAugust 15, 2015August 15, 2018

A Love Song for India I tried thinking of a love song for India, and couldn't find one more appropriate than this. ABBA's 'Lay all your love on me'. These four lines seem to be a perfect message…

ImproveLife or something like it

Women Drivers

by Shrutin ShettyMarch 16, 2015March 10, 2018

Women Drivers "You said a bad driver was only safe until she met another bad driver? Well, I met another bad driver, didn't I?" - Jordan, in The Great Gatsby The hype around Women's Day…

Life or something like itUncategorized

The Elusive Future

by Shrutin ShettyDecember 30, 2014March 10, 2018

The Elusive Future Here's a neat quote from F. Scott Fitzgerald's 1925 novel, The Great Gatsby, that captures brilliantly, human dreams and hopes against the backdrop of fleeting time. "Gatsby believed in the green light, the…

ImproveLife or something like it

And Then It Hits You..

by Shrutin ShettyNovember 21, 2014March 10, 2018

And Then It Hits You When interacting (read playing) with infants, objectives are very clear in our head. We must make them laugh, even at the cost of looking foolish. And we must, at all…

HeroesImproveLife or something like it

Attention!

by Shrutin ShettyJune 11, 2014March 10, 2018

Attention! Allan Massie said, "Do you know what a soldier is, young man? He's the chap who makes it possible for civilized folk to despise war." Last night I watched a movie called 'Holiday'. An action…

Customer is KingImproveManagement Mumblings

The Up Side of Consulting

by Shrutin ShettyMay 16, 2014March 10, 2018

The Up Side of Consulting Here's a post I had drafted for submitting as a resource to MosaicHub, in response to their call to members for 'the Top 5 things businesses need to know about your area…

ImproveLife or something like itNot So Serious

Ghost Rider

by Shrutin ShettyMarch 21, 2014March 10, 2018

Ghost Rider India has seen a meteoric rise in the number of vehicles on its roads. And with it, driving sense and etiquette have disappeared into oblivion. I'll agree I'm not too great a driver myself. But few…

ImproveInspire

Rolling Gear

by Shrutin ShettyMarch 17, 2014March 10, 2018

Rolling Gear Last May, Indian airline companies reduced the permissible weight limit on checked-in bags [domestic sector] to 15 kgs. The international limit ranges from 23 kgs (or lower?) to the more generous likes of Emirates that allows…

InspireLife or something like it

The Superior Sex

by Shrutin ShettyMarch 10, 2014March 10, 2018

The Superior Sex The timing of this post, right after the so-called 'Women's day' is purely coincidental. For one, I don't even know what 'Women's day' is supposed to mean. If we 'full-of-ourselves-men' don't have a 'men's…

ImproveInspireManagement Mumblings

Carry This

by Shrutin ShettyFebruary 11, 2014March 10, 2018

Carry This Last afternoon, I was lucky to chance upon some great customer service. I was at a station in Karnataka, heading back to Bombay with my mom. The indifferent railway staff hadn't been clear about which…

Inspire

The A-Z of Consulting

by Shrutin ShettyFebruary 4, 2014March 10, 2018

The A-Z of Consulting I had recently uploaded a new presentation about the A-Team, a Management Strategy & Consulting service for Small & Medium Businesses that I run. Contrary to the general perception most people have…

Management Mumblings

Are you Sold to the Idea?

by Shrutin ShettyJanuary 13, 2014March 10, 2018

Are you Sold to the Idea? Here's a first post under a new category called 'Management Mumblings'. I recently addressed and interacted with about 70 really smart MBA students, with whom I was sharing experiences from my corporate career,…

InspireLife or something like it

If You’re Gonna Fly

by Shrutin ShettyJanuary 7, 2014March 10, 2018

If You're Gonna Fly Now that's how one should live their life. For those of you in India, I'm sure you saw the news about the Air India flight that made an emergency landing at Jaipur airport on…

HeroesImproveLife or something like it

Your Time Will Come

by Shrutin ShettyDecember 23, 2013March 11, 2018

Your Time Will Come Three days ago, I was rushing to office after a meeting. The day somehow seemed very different. Special, in an inexplicable way. The meeting had gone well too. While waiting at…

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