Product Miniatures improve Shopper Experience
Product miniatures
The pros and “Cons” of Storytelling! Storytelling. Steve Jobs wasn’t the first to talk about, or practice it. Nor was he the first one to focus on the customer and build differentiation. Function and form. And he wasn’t the first to capture customer personalities, traits and passions in their marketing and communication, instead of just…
Upbringing Here’s a thought regarding upbringing. Views welcome; and especially so if you have kids and your parents either stay with you, or you visit each other often. You know how curious for information kids are. And parents often ask them to say or sing something they have learnt, in front of family or in…
This one’s for all those people who’ve found their goal, and work towards it like nothing else matters, like there is no tomorrow. And for all those who know the true meaning of rules, the sensible rules at least.
The Mortal Risk of Riding Shotgun in an Autonomous Vehicle We live in strange times. And in interesting and amusing times. A recent article I read, spoke about how most automotive manufacturers are misleading (or are confused themselves), when they claim to offer autonomous driving features in their vehicles. Their mindset seems hugely flawed, if…
Carry This Last afternoon, I was lucky to chance upon some great customer service. I was at a station in Karnataka, heading back to Bombay with my mom. The indifferent railway staff hadn’t been clear about which platform the train would arrive on. After a long wait, the platform was announced. The person at the info desk…
Will Uber Disrupt Itself? Most of you must have seen this image (or a version of it) in the last few years. I remember a lot of people sharing it or referring to it with almost a sense of pride and relief. It was almost as if the world had found a way to get…