Product Miniatures improve Shopper Experience
Product miniatures
Product miniatures
Pic: source It took a nice bleeding cut, thanks to a tough staple pin that held some car mats together, for me to realize how hostile the world was for animals. Staple-less staplers exist, but are far from commonplace. Got to wonder why they are so expensive. A cursory look on Amazon showed the cheapest…
Earlier this year, Tata Motors announced a new brand identity. ‘Connecting Aspirations’. Sounds good, but how well is the company truly connecting aspirations? For many years now, I have wondered why Tata Motors isn’t among the top 2 selling passenger cars in India. Despite being, what I believe, is a company and group that represents…
There are brilliant behavioural science wizards across the world unfortunately employed with companies that have them busy finding behavioural science tactics to quickly build trust among customers. And maybe it works sometimes. To my knowledge though, the cleanest way to build trust, is to go with trustworthy intentions, and be absolutely transparent in matters. What…
We Deliver.! Several years back, I used to work in the ever so famous BPO (Business Process Outsourcing) Industry in one of India’s IT hotbeds, Bangalore. My job involved providing technical assistance to North American customers of our pretty impressive all-in-one printer range. There was a time I wondered if the monotony could leave me…
Escalators at the Copenhagen Metro Most of us have used escalators at malls, in office buildings and at airports. And we have surely seen that nervous person standing at one end of it, caught in a mental conflict of whether to step on it or not. While some of us have been mildly amused by that person, their…
A feature I have found much needed but missing across practically all e-commerce and DTC (Direct-to-Consumer) brand websites and apps is the ability to be able to paste a web-link to a product listing in the search bar and locate the product. Imagine a scenario where, you are on your phone browser searching for a…