Product Miniatures improve Shopper Experience
Product miniatures
Product miniatures
There are brilliant behavioural science wizards across the world unfortunately employed with companies that have them busy finding behavioural science tactics to quickly build trust among customers. And maybe it works sometimes. To my knowledge though, the cleanest way to build trust, is to go with trustworthy intentions, and be absolutely transparent in matters. What…
Wondering if the new goals of Starbucks CEO Brian Niccol risks repeating an old mistake Starbucks made.
I worked in venture capital from 2006 to 2010, and over time, noticed an increasing presence of core finance professionals and Chartered Accountants in top roles at VC firms. It seemed concerning to me, though I probably couldn’t initially figure why, given they were right where they should be, predicting explosive growth and chewing through…
It helps to have a positive mindset, especially in a crisis or trying time, since those with a negative mindset crumble quickly. But even optimism and some values have their limits, especially if the related (undesirable) circumstances stretches longer than one’s optimism.
Chip Off the Old Block Renaissance artist Michelangelo claimed that his job was to free the human form trapped inside the block. His words, apparently were: “In every block of marble I see a statue as plain as though it stood before me, shaped and perfect in attitude and in action. I have only to…
Design Thinking – Water Taps at Home [7 minute read] I’ve had the habit of applying aspects of Design Thinking to my work and personal life for some time now. In fact, off late it is literally a ‘permanently on’ app running in my head. I use it to review products or services, or to…