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Design ThinkingHuman BehaviourImproveIndiaWheels

Life is a Highway

by Shrutin ShettyFebruary 21, 2021February 24, 2021

India - More highways or Better National & Public Transport?   This is an email I had sent to our Minister for Road Transport & Highways in January this year. Of course I am still…

Design ThinkingInnovateLife or something like itManagement Mumblings

The Next Educational Diversion from our normal human behaviour

by Shrutin ShettyFebruary 6, 2021February 6, 2021

In my book, I briefly discussed the topic of quality in the world of innovation and automation. My view was that through the quality revolution in the US and Japan and then other parts of…

Human BehaviourThe known unknown

Bitcoin

by Shrutin ShettyFebruary 6, 2021May 10, 2022

Bitcoin, Bit(e)coin   I'll start by saying that I clearly don't know much about cryptocurrency. I'll also add that it would be incredibly beneficial to have a global currency that works securely without the need…

Customer is KingDesign ThinkingImproveManagement Mumblings

Segway

by Shrutin ShettyJanuary 8, 2021January 8, 2021

Not sure y'all heard, but Segway stopped production in 2020. Founded in 2001, those incredible-looking, futuristic two-wheeled, self-balancing personal transporters were priced at a prohibitive $5000-8000 a unit. Probably why, despite their universal popularity and…

Human BehaviourImproveInspireThe known unknown

How much Attention do you pay to Detail?

by Shrutin ShettyJanuary 8, 2021

How much attention do you pay to detail? I had read about this somewhere and found the attention to detail unimaginably inspiring. The sculpture of Moses by Italian Renaissance artist, Michelangelo Buonarroti has a slight…

Design ThinkingDTEverydayHuman BehaviourImprove

The Paradox of Colour Choices

by Shrutin ShettyDecember 26, 2020

Many of us are familiar with the paradox of choice, whether or not we have heard of the phrase itself. The paradox of choice, is our tendency to believe that more options or variants or…

Human BehaviourLife or something like it

Between Gender Pronouns and Spelling People’s Names

by Shrutin ShettyDecember 3, 2020December 3, 2020

I had been seeing a lot of social media profiles with a 'He/Him' or 'She/Her' mentioned alongside the name, but didn't completely understand the purpose. A close friend recently explained them as gender pronouns. Given…

HeroesIn memoriamIndia

Rest in Peace, Dr. Kohli

by Shrutin ShettyNovember 26, 2020April 22, 2021

Image source: here Dr. Faqir Chand Kohli passed away today at the age of 96. Founder & 1st CEO of Tata Consultancy Services (India's largest software consulting co.), he is considered the 'Father of the…

Design ThinkingHuman BehaviourIdeationImproveInnovate

Towards a Better Mask – 3

by Shrutin ShettyNovember 20, 2020November 20, 2020

An internal project under Rattl has been to try create a better mask for the (Covid) times. While it is possible we fail to actually create an ideal one, the exercise so far has been…

Design ThinkingHuman BehaviourIdeationImprove

Towards a Better Mask – 2

by Shrutin ShettyNovember 11, 2020November 20, 2020

An internal project under Rattl has been to try create a better mask for the (Covid) times. While it is possible we fail to actually create an ideal one, the exercise so far has been…

HeroesIn memoriam

Dr Jagadish Rai – A Hero who stood between us and the virus

by Shrutin ShettyNovember 8, 2020November 11, 2021

  Dr. Jagadish Rai   My friend's father, Dr. Jagadish Rai, a 70-year old obstetrician and general practitioner passed away recently.   Despite an underlying leukemia, and obviously not officially assigned to Covid duty due…

Design ThinkingHuman BehaviourIdeationInnovate

Towards a Better Mask – 1

by Shrutin ShettyNovember 7, 2020November 16, 2020

An internal project under Rattl has been to try create a better mask for the (Covid) times. While it is possible we fail to actually create an ideal one, the exercise so far has been…

ImproveNot So Serious

Books Recommended in Books

by Shrutin ShettyOctober 29, 2020

I mostly read only ebooks since a few years now.   A lot of good non-fiction books usually mention a few more good books that the authors found relevant. However, even if you highlight them…

Human BehaviourNot So SeriousThe known unknown

Invade for Better Climate

by Shrutin ShettyOctober 29, 2020

Random musings.   Every once in a while, mom would pester me to explore opportunities abroad. Canada in particular for some reason.   And between my love for an imaginary idea called 'India', familiarity and…

Customer is KingDesign ThinkingDTEverydayImprove

Zomato’s Vertical Slider

by Shrutin ShettySeptember 20, 2020

Zomato has a really simple but brilliant vertical filter slider. Many sites and apps aren't great when it comes to their filters. And oddly, most who use sliders have horizontal ones. The problem with horizontal…

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