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Design Thinking

Design Thinking Basics – 1

by Shrutin ShettyJanuary 3, 2017January 20, 2017

In his book 'Change by Design',  Tim Brown of IDEO succinctly explains the 3 overlapping criteria for successful ideas. These criteria could be considered as some of the foundation pillars of Design Thinking. Here's a pictorial representation…

Design ThinkingHuman BehaviourImprove

Do Traffic Light Colours Need a Re-look?

by Shrutin ShettyJanuary 1, 2017January 3, 2017

We are all familiar with the three colours on traffic lights. They remain a classic example of universally recognizable design. But are the colours effective and safe, or do they need a re-look? Colour blindness has…

Design ThinkingEntrepreneursImprove

Think A-Team: The Latest Services Menu for Startups

by Shrutin ShettyMay 3, 2016February 28, 2018

Think A-Team: The Latest Services Menu for Startups Hi Entrepreneurs! Late last year, I started a service called 'Think A-Team', to bring human-centered design strategy & other relevant services in a transparent manner to aspiring…

Customer is KingDesign ThinkingEntrepreneursHeroesImproveInspireVenture Capital

Think A-Team: For the Design & Strategy needs of Young Businesses

by Shrutin ShettyNovember 7, 2015February 28, 2018

Think A-Team: For the Design & Strategy needs of Young Businesses Image: link Hi, all you enterprising entrepreneurs, I am pleased to give to you, 'Think A-Team', a growth partnering service for all your business…

Design ThinkingIdeationImproveInnovateWheels

5-wheel suitcase design suggestion

by Shrutin ShettyDecember 4, 2014February 2, 2018

Suggestion to designers Sung Ha Lim and Hee Kyung Oh for their 5-wheel suitcase design (link) Link to my detailed comment about the design of this 5-wheel suitcase is here: link Originally posted here: link

Design ThinkingImproveReviews

See Ma, No Hands – Reviewing the Dettol No-Touch Soap Dispenser

by Shrutin ShettyJuly 4, 2013February 19, 2022

See Ma, No Hands - Reviewing the Dettol No-Touch Soap Dispenser Here’s a product review. You wouldn't be reading this if you were fortunate enough to live a secluded life in the hills, which means…

Design ThinkingImproveNot So Serious

Can You Handle This? Dangers of Bad Design

by Shrutin ShettyMay 18, 2013February 28, 2018

Can You Handle This? Dangers of Bad Design When making products, or even installing one, more often than not, haste does make waste. Some calmness and a little imagination goes a long way in avoiding…

Customer is KingDesign ThinkingImprove

The Seat Next To The Lady

by Shrutin ShettyMarch 27, 2012March 2, 2018

The Seat Next To The Lady Recently, the latest player in the online travel business, Travelyaari.com brought in the option of "block your seat next to a lady" on your next bus journey. Yeah, I…

Design ThinkingImprove

Far From Perfect

by Shrutin ShettyMarch 18, 2012March 2, 2018

Far From Perfect We recently ordered a table for home. A small and fairly simple design, with a Rosewood coloured Melamine polish coating. However, to make the base stable, the people from the store turned…

Design ThinkingImproveLife or something like it

Forward Pass

by Shrutin ShettyJanuary 13, 2012March 2, 2018

Forward Pass Try this. Say instead of zipping past a car on the opposite side of the road waiting to make a u-turn, slow down (of course, look back first, to make sure you don't cause…

Design ThinkingImproveNot So Serious

Multiple Copy Paste

by Shrutin ShettyNovember 22, 2011March 4, 2018

Multiple Copy Paste Ever felt the need for a double or second 'Copy-Paste' option on your computer, tablet or even mobile phone? That is, when you could copy 2 different things one after the other,…

Design ThinkingNot So Serious

What’s in a Name?

by Shrutin ShettyNovember 16, 2011March 4, 2018

What's in a Name? There is this shopping place close to my office (don't know if it would qualify as a mall, cause even though its got some of the characteristics of one, it does…

Design ThinkingImprove

Google, Search Better

by Shrutin ShettyOctober 9, 2011March 2, 2018

Google, Search Better You know how you sometimes Google something, but the results are random or irrelevant. And you know how Google has the +1 recommendation option on search results. Now, here's a suggestion that…

Customer is KingDesign ThinkingHuman BehaviourImprove

We Deliver.!

by Shrutin ShettyJune 24, 2011March 2, 2018

We Deliver.! Several years back, I used to work in the ever so famous BPO (Business Process Outsourcing) Industry in one of India’s IT hotbeds, Bangalore. My job involved providing technical assistance to North American…

Design ThinkingLife or something like it

The Last Straw

by Shrutin ShettyAugust 10, 2010March 10, 2018

The Last Straw Have you ever been in a state where you’re head is filled with the purest rage? Where you think, ‘once more someone messes with me regarding (whatever), and they’re really gonna get…

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