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Customer is KingDesign ThinkingHuman BehaviourImproveInnovate

For a humankind trying to make sh!t happen

by Shrutin ShettyDecember 1, 2024November 27, 2024

As of 2024, it is estimated that some 30–40% of senior citizens globally experience constipation. And while the western commode was developed in the late 16th century, but became widely used only in the 19th…

Design ThinkingIdeationImprove

Same Same but Different

by Shrutin ShettyNovember 30, 2024November 27, 2024

A few years ago, I was advising a consumer tech company, and two of a bunch of things I was working on, was conceptualizing the search function and recommendation engine for the tech team to…

Design ThinkingHuman BehaviourIdeationImproveInnovate

Inclusive Solutions

by Shrutin ShettyNovember 30, 2024November 27, 2024

In continuation of yesterday’s post (link here), which was about why involving users on either extreme of the bell curve (as opposed to innovating for the bulk majority) facilitates in creation of a more innovative…

Customer is KingDesign ThinkingHuman BehaviourInnovate

Innovative Products or Solutions

by Shrutin ShettyNovember 29, 2024November 27, 2024

When designing products or solutions, some of us have a tendency to gravitate to the Pareto Principle — we try solving for the bulk. For approximately 80% of the majority. And we feel it is…

Customer is KingDesign ThinkingHuman BehaviourInnovate

Prefer a Plain Product or an Ergonomically Designed One?

by Shrutin ShettyNovember 28, 2024November 28, 2024

Which one’s better, a plain product or an ergonomically designed one? I’m not quite sure, but I think it was Kat Holmes, Chief Design Officer at Salesforce, who mentions an interesting counter-intuitiveness to do with…

Customer is KingDesign ThinkingHuman BehaviourWheels

Car Variants at Showrooms

by Shrutin ShettyNovember 28, 2024

I was recently at a few car showrooms, just browsing.. And I noticed something. Many of the popular brands tend to keep a higher or top end variant of different models on display. And interestingly,…

Customer is KingDesign ThinkingHuman BehaviourImprove

Netflix on How Small Features go a Long Way

by Shrutin ShettyNovember 28, 2024November 28, 2024

Netflix does something admirable with its listing thumbnails. it toggles the image thumbnails of many of its movie and series listings, and also the hover preview clips, from one of 2-3 different ones. While it…

Customer is KingDesign ThinkingHuman BehaviourIdeationImprove

New Starbucks CEO Brian Niccol’s goals – Sensible?

by Shrutin ShettyNovember 28, 2024November 28, 2024

Here's something I had posted on LinkedIn about 3 weeks ago, following new Starbucks CEO Brian Noccol's first earnings call and some major decisions taken. On the call, Niccol's said one of the goals for…

Customer is KingDesign ThinkingImprove

When Google messes User Experience

by Shrutin ShettyApril 9, 2024

The bout between the tech giants Amazon and Google regarding Google's payments related policy, that has been going on since 2022, has finally hit India recently, and the two giants have taken a big dump…

Customer is KingDesign ThinkingIdeationImproveInnovate

Brave Product Designs

by Shrutin ShettyApril 8, 2024April 8, 2024

Present day products, be it cars, or consumer products; they have become extremely safe and similar-looking. Like the past, one can only hope the future too has some brave designs in store. Clip: Tom Fisk

Design ThinkingHuman BehaviourIdeationImproveInnovateProductivity

On Framing Problems

by Shrutin ShettyMarch 30, 2024

As the late American inventor and engineer, Charles Kettering very wisely said, "A problem well-stated is half-solved." The need is to re-frame every problem into a challenge. To get better ideas, to be able to…

Customer is KingDesign ThinkingIdeationImprove

Product Miniatures improve Shopper Experience

by Shrutin ShettyMarch 30, 2024

Product miniatures  

Design ThinkingHuman BehaviourThe known unknown

A Possible Cause of Power Bank Fires

by Shrutin ShettyMarch 1, 2023

Given the random exploding or catching of fire of power banks on flights, airlines have either banned or restricted the carrying of power banks to hand luggage only. According to an interesting article by Andrew…

Design ThinkingImproveInnovateInspire

Helmets from Scallop Shells

by Shrutin ShettyJanuary 5, 2023

A lot of you probably love scallops?! [controls drool]. Now, imagine scallop shells that are thrown away after we've had the good stuff. Then, imagine 40000 tons of scallop shells thrown away! That is the…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovate

Video Shorts – Discontinued Products Section

by Shrutin ShettyOctober 13, 2022October 13, 2022

A cool feature I came across on a website, that is highly recommended especially for product companies that have a large and evolving portfolio. #servicedesign #userexperience #b2c #b2b #shorts

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