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A Poem for Design the Future
Design ThinkingHuman BehaviourIndiaInspire

A Poem for Design the Future

by Shrutin ShettyJanuary 3, 2019January 8, 2019

Ava and Dr. Jimmy Patell, dear friends of mine, were extremely kind to gift me a poem that they wrote about my book on design thinking, Design the Future. The poem itself is more priceless…

Skill or Skin
Design ThinkingHuman BehaviourImproveLife or something like itThe known unknown

Skill or Skin

by Shrutin ShettyDecember 26, 2018December 26, 2018

A racist, I assume, has a more chronic condition of xenophobia, which is dislike of, or prejudice against people from other countries.Because a racist will dislike or prejudice against even fellow citizens of another race.Despite knowing…

Human BehaviourImproveInspireLife or something like itThe known unknownYoung Minds

The Point of disapPOINTment

by Shrutin ShettyDecember 4, 2018November 16, 2018

The Point of disapPOINTment With our high hopes, we do face the occasional disappointment. Not getting that promotion you worked so hard for. Having to postpone a holiday because of some reason, or difficulty in…

Design ThinkingHuman BehaviourImproveLife or something like it

Upbringing

by Shrutin ShettyNovember 27, 2018November 16, 2018

Upbringing Here's a thought regarding upbringing. Views welcome; and especially so if you have kids and your parents either stay with you, or you visit each other often. You know how curious for information kids…

Design ThinkingHuman BehaviourImprove

The Reaction Buffer

by Shrutin ShettyNovember 20, 2018November 14, 2018

The Reaction Buffer When you have a layer between the incident or the surrounding and your own thoughts and emotions, that is the space where you can evaluate your reaction to the external. You can…

Customer is KingHuman BehaviourImproveLife or something like itThe known unknown

Dr. John Virapen on the Greed of Pharmaceutical Companies

by Shrutin ShettySeptember 25, 2018June 11, 2021

Dr. John Virapen on the Greed of Pharmaceutical Companies Sometimes when you think about one particular country or another, and admire it for a great government, a transparent press, a robust healthcare ecosystem, and so…

Human BehaviourLife or something like itYoung Minds

The Stanford Marshmallow Experiment, Delayed Gratification and more

by Shrutin ShettySeptember 12, 2018September 12, 2018

Image: The Stay Puft Marshmallow Man from the Ghostbusters movie, 1984 The Stanford Marshmallow Experiment, Delayed Gratification and more In June this year, Jessica Calarco wrote a very interesting article around the famous Stanford marshmallow experiment from…

Human BehaviourIndiaInnovateYoung Minds

Lose Your Illusion

by Shrutin ShettyAugust 28, 2018August 28, 2018

Lose Your Illusion Sometime last year, I had an interesting conversation with a friend's girlfriend who is a psychologist. Between drawing inferences from my handwriting to discussing human behaviour in general. She also mentioned the…

Customer is KingDesign ThinkingHuman BehaviourImproveLife or something like it

The pros and “Cons” of Storytelling

by Shrutin ShettyAugust 21, 2018August 13, 2021

The pros and "Cons" of Storytelling! Storytelling. Steve Jobs wasn't the first to talk about, or practice it. Nor was he the first one to focus on the customer and build differentiation. Function and form.…

Human BehaviourImprove

Don’t be Kupamanduka

by Shrutin ShettyJuly 31, 2018July 29, 2018

Don't be Kupamanduka When someone just joins your organisation, get their first impression of their experience within a few days of joining. Then, after you run them through the standard tour and the paces, and…

Human BehaviourImproveYoung Minds

Are You Certain? Or do You Think?

by Shrutin ShettyJuly 24, 2018July 29, 2018

Are you certain? Or do you think? We live in times that are almost entirely about confidence. The underlying stuff is often of little importance. A bold claim has great impact. The ability to pause…

Customer is KingDesign ThinkingDTEverydayHuman Behaviour

Airline Seats and Behaviour

by Shrutin ShettyJuly 3, 2018August 21, 2021

Airline Seats and Behaviour Do you think those extremely uncomfortable airline seats have anything to do with our behaviour when we are flying? Remember the last flight you took. Unless you were traveling business or…

Design ThinkingHuman BehaviourIdeationInnovate

Need Ideas? Dress Down

by Shrutin ShettyApril 26, 2018May 2, 2022

Need Ideas? Dress Down Despite the Mumbai heat, I don't miss an opportunity to wear a suit. Especially to a first-time work meeting. However, things are different if the agenda of a meeting is problem…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourIdeationInnovate

Why Design Thinking is Here to Stay

by Shrutin ShettyApril 8, 2018May 1, 2018

Why Design Thinking is Here to Stay A close friend recently shared this article titled 'Why Design Thinking will fail', written in 2013 by Jeffrey Tjendra. Jeffrey is a designer entrepreneur and strategist. Among some…

Design ThinkingHuman BehaviourImproveVenture Capital

Venture Capital Elevator Pitches

by Shrutin ShettyApril 3, 2018April 3, 2018

Venture Capital Elevator Pitches I left my job at a venture capital (VC) firm in 2010. After freelancing for a bit I then worked with a high-technology company in the robotics space. I then started…

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