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Category: Human Behaviour

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Design ThinkingHuman BehaviourIdeationImproveInnovate

Towards a Better Mask – 3

by Shrutin ShettyNovember 20, 2020November 20, 2020

An internal project under Rattl has been to try create a better mask for the (Covid) times. While it is possible we fail to actually create an ideal one, the exercise so far has been…

Design ThinkingHuman BehaviourIdeationImprove

Towards a Better Mask – 2

by Shrutin ShettyNovember 11, 2020November 20, 2020

An internal project under Rattl has been to try create a better mask for the (Covid) times. While it is possible we fail to actually create an ideal one, the exercise so far has been…

Design ThinkingHuman BehaviourIdeationInnovate

Towards a Better Mask – 1

by Shrutin ShettyNovember 7, 2020November 16, 2020

An internal project under Rattl has been to try create a better mask for the (Covid) times. While it is possible we fail to actually create an ideal one, the exercise so far has been…

Human BehaviourNot So SeriousThe known unknown

Invade for Better Climate

by Shrutin ShettyOctober 29, 2020

Random musings.   Every once in a while, mom would pester me to explore opportunities abroad. Canada in particular for some reason.   And between my love for an imaginary idea called 'India', familiarity and…

Human BehaviourImproveYoung Minds

College Industry Projects

by Shrutin ShettySeptember 14, 2020

College students and college staff love industry projects. They give students an opportunity to get a feeler of what life after college will be like. Barring any major screw-ups, it is relatively free of the…

Human BehaviourImproveLife or something like itThe known unknown

Behavioural Law

by Shrutin ShettyAugust 27, 2020August 29, 2020

Classic economics started off factoring psychology and behavioural trends and shortcomings (biases) into economic understanding. However, through the ages, economic concepts and policies were built on the assumption that humans are rational beings. This was…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourIdeationImprove

Matchbox Design

by Shrutin ShettyJuly 8, 2020July 9, 2020

Matchbox design As a kid, I used to be quite fascinated by matchboxes. From the uncertainty of being shouted at by some elder, to how many tries it took to light it. And the best,…

Design ThinkingDTEverydayHuman BehaviourInnovateThe known unknown

Cold Masks

by Shrutin ShettyJune 28, 2020June 28, 2020

Cold Masks Late last year, the world (except probably Japan) would not have imagined that in a few months, they would not be able to see full faces in public. And yet, now most people…

Human BehaviourIdeationLife or something like itYoung Minds

Suicide Watch

by Shrutin ShettyJune 23, 2020August 21, 2020

Suicide Watch Trigger Warning: This post contains thoughts on whether it is possible to identify people who might suddenly be at risk of self-harm or suicide. If this is not a topic of interest, or…

Design ThinkingDTEverydayHeroesHuman BehaviourIdeationImproveInnovateInspireLife or something like it

Jane Elliott

by Shrutin ShettyJune 8, 2020June 8, 2020

Jane Elliott: image Heard of Jane Elliott?   She's an American schoolteacher and an anti-racism activist. She is especially famous for her truly visionary "Blue Eyes-Brown Eyes" exercise that she conducted in her classroom, 50…

Design ThinkingHuman Behaviour

Browser Save Password Option

by Shrutin ShettyJune 1, 2020June 1, 2020

Browsers give you the option to save passwords. The layout for the choice options however, should be different.   Firstly, we are usually in a hurry when using the phone. More importantly, our thumbs or…

Customer is KingDesign ThinkingHuman BehaviourInnovate

Soap Dispenser Design

by Shrutin ShettyJanuary 8, 2020January 4, 2020

              Soap Dispenser Design This here is an ancient shampoo dispenser that broke last month. It was a crappy design for a few reasons. Firstly, because of how the…

Customer is KingDesign ThinkingHuman Behaviour

PayTM’s UI

by Shrutin ShettyJanuary 6, 2020January 4, 2020

PayTM's user interface PayTM's web user interface (not sure about the mobile app), can be a little misleading. We as users, are almost completely programmed to click the 'Accept Terms' checkbox on any application. Especially…

Customer is KingDesign ThinkingHuman BehaviourImprove

Creating and Understanding Customer Feedback

by Shrutin ShettyNovember 7, 2019November 6, 2019

A waffles order packaging (doesn't it look like a Viking head?) Creating and Understanding Customer Feedback If you've ever ordered waffles online, most likely they'll come in one of two kinds of packaging. One is…

Design ThinkingHuman BehaviourImproveLife or something like itYoung Minds

Can We Do Better than CSR?

by Shrutin ShettyNovember 5, 2019November 2, 2019

Can We Do Better than CSR? In India, Section 135 and Schedule VII of the Companies Act (2013) relate to corporate social responsibility (CSR). For a few years now, it requires companies clocking over a…

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