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The Simple but Brilliantly Designed Bisleri 5L bottle

In a world of mundane everyday products, it’s rare to find one that catches your eye for its thoughtful design. The Bisleri 5-litre bottle, with its curved sides for easy pouring, is a surprising example of clever, practical design that makes you appreciate the beauty of function.

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Same Same but Different

Netflix keeps its content feeling fresh by changing thumbnails and preview clips—something other platforms could learn from to maintain user interest. But while it works for entertainment, it’s a strategy that might backfire on apps like grocery or food delivery, where simplicity is key.

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Inclusive Solutions

In continuation of yesterday’s post (link here), which was about why involving users on either extreme of the bell curve (as opposed to innovating for the bulk majority) facilitates in creation of a more innovative and inclusive solution; another example came to mind from many years ago. Around 2015–16, I was tasked with identifying affordable…

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Fundamental Hurdles to Innovation and Improvements

Transforming good ideas into actionable strategies can feel like climbing a mountain—exciting yet daunting. Despite clear processes and frameworks, the real hurdles are often fundamental, people-related issues like miscommunication, hierarchies, biases, fears, and egos.

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On Framing Problems

As the late American inventor and engineer, Charles Kettering very wisely said, “A problem well-stated is half-solved.” The need is to re-frame every problem into a challenge. To get better ideas, to be able to solve it faster, and in a better way.

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Product Design should factor Human Forgetfulness

Product design should factor for human forgetfulness where possible. This is a picture of the detergent tray from a leading brand, top-loading washing machine. The hole in the tray is where detergent, mixed with water, drips into the drum during a wash cycle. However, when the tray is opened to fill detergent, you notice it…

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Product Design Inputs for a Standing Desk

Invisible Bed has been an interesting product company. As a recent owner of a wall mounted sit/ stand desk, I recently shared some product design inputs with the CEO. They were well received. The Product: The Challenge: 1.Pre-attached table-top – makes installation a challenge even for a 2-person team, as the table-top weight causes the…