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Design ThinkingHuman BehaviourIdeationImproveInnovateLife or something like itThe known unknown

Gimme Your Best Question!

by Shrutin ShettyJanuary 7, 2026January 7, 2026

A few days ago, I shared how one re-framed question unlocked a breakthrough solution for a pediatric hospital project, and opened up a contest for you to share YOUR transformational questions. I've been thinking about…

Design ThinkingHuman BehaviourIdeationImproveInnovateProductivity

The Simple, Superpower Habit for Productivity and Creativity

by Shrutin ShettyDecember 29, 2025December 29, 2025

If you have watched Kung Fu Panda, do you remember the scene where Master Shifu is meditate? Or trying to, and his ear keeps twitching from some imperceptible disturbance he can sense some distance away?…

Customer is KingDesign ThinkingIdeationInnovate

Why I Wrote Design the Future: The First of the Books I’ve Had to Write

by Shrutin ShettyDecember 15, 2025

In 2017, I noticed something troubling. Innovation leaders at some large global organisations were selling 'design thinking-led' services to other companies. They ran workshops. Facilitated sessions. Bagged long-term projects. And charged good money. But when…

Customer is KingDesign ThinkingIdeationInnovate

My Meal-Time Theory: Can Airline Dining Schedules Fight Jet Lag?

by Shrutin ShettyOctober 30, 2025

Random thought (or question) on easing travel fatigue and jet lag: For long, transmeridian flights, what if airlines timed their in-flight meals to match the destination city’s time zone? By serving lunch, snacks, or dinner…

Customer is KingDesign ThinkingHuman BehaviourIdeation

Should Innovators or Designers expect or hope Users to provide Solution Ideas?

by Shrutin ShettySeptember 3, 2025

Here’s a nice post by Nikki Anderson for anyone who’s debated whether innovators and designers should ask users for innovative solutions to their challenges, or if crafting the solution is solely the innovator or designer’s…

Customer is KingDesign ThinkingIdeationImproveInnovate

The Simple but Brilliantly Designed Bisleri 5L bottle

by Shrutin ShettyDecember 3, 2024November 28, 2024

In our everyday products, there don’t seem to be too many that actually catch your eye for being beautifully and thoughtfully designed. I can hardly think of any. While I am not a fan of…

Design ThinkingIdeationImprove

Same Same but Different

by Shrutin ShettyNovember 30, 2024November 27, 2024

A few years ago, I was advising a consumer tech company, and two of a bunch of things I was working on, was conceptualizing the search function and recommendation engine for the tech team to…

Design ThinkingHuman BehaviourIdeationImproveInnovate

Inclusive Solutions

by Shrutin ShettyNovember 30, 2024November 27, 2024

In continuation of yesterday’s post (link here), which was about why involving users on either extreme of the bell curve (as opposed to innovating for the bulk majority) facilitates in creation of a more innovative…

Customer is KingDesign ThinkingHuman BehaviourIdeationImprove

New Starbucks CEO Brian Niccol’s goals – Sensible?

by Shrutin ShettyNovember 28, 2024November 28, 2024

Here's something I had posted on LinkedIn about 3 weeks ago, following new Starbucks CEO Brian Noccol's first earnings call and some major decisions taken. On the call, Niccol's said one of the goals for…

Human BehaviourIdeationImprove

Fundamental Hurdles to Innovation and Improvements

by Shrutin ShettyNovember 27, 2024November 27, 2024

Transforming good product idea or even logical process ideas into actionable strategy can feel like climbing a mountain for corporate teams — exciting yet daunting. What I find fascinating is that despite clear processes and…

Customer is KingDesign ThinkingIdeationImproveInnovate

Brave Product Designs

by Shrutin ShettyApril 8, 2024April 8, 2024

Present day products, be it cars, or consumer products; they have become extremely safe and similar-looking. Like the past, one can only hope the future too has some brave designs in store. Clip: Tom Fisk

Design ThinkingHuman BehaviourIdeationImproveInnovateProductivity

On Framing Problems

by Shrutin ShettyMarch 30, 2024

As the late American inventor and engineer, Charles Kettering very wisely said, "A problem well-stated is half-solved." The need is to re-frame every problem into a challenge. To get better ideas, to be able to…

Customer is KingDesign ThinkingIdeationImprove

Product Miniatures improve Shopper Experience

by Shrutin ShettyMarch 30, 2024

Product miniatures  

Customer is KingDesign ThinkingHuman BehaviourIdeationImprove

Product Design should factor Human Forgetfulness

by Shrutin ShettySeptember 12, 2022

Product design should factor for human forgetfulness where possible. This is a picture of the detergent tray from a leading brand, top-loading washing machine. The hole in the tray is where detergent, mixed with water,…

Design ThinkingDTEverydayHuman BehaviourIdeationImproveInnovateRattL-em

Product Design Inputs for a Standing Desk

by Shrutin ShettySeptember 7, 2022September 7, 2022

Invisible Bed has been an interesting product company. As a recent owner of a wall mounted sit/ stand desk, I recently shared some product design inputs with the CEO. They were well received. The Product:…

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Recent Posts

  • Attention Residue: Why You Can’t Focus After That ‘Quick’ Meeting January 28, 2026
  • The Questions We Don’t Ask: How Problem Framing Determines Solution Quality January 21, 2026
  • When Did We Stop Designing for Humans? January 19, 2026

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