Earlier this year, Tata Motors announced a new brand identity. ‘Connecting Aspirations’. Sounds good, but how well is the company truly connecting aspirations? For many years now, I have wondered why Tata Motors isn’t among the top 2 selling passenger cars in India. Despite being, what I believe, is a company and group that represents…
What the Customer Wants There has been the occasional debate between two schools of thought: You need to ask the customer what he/she wants; and, The customer doesn’t know what he/she wants until we show them (remember ol Steve Jobs?) A bulk of the views I’ve come across so far lie on the side of…
Design Thinking: What a Patient Wants Design Thinking is a relatively new concept in many countries including India. It is, however, already some decades old now. And having been practicing it for a few years now, I often get asked what it is about. And for examples of its applications. For starters, design thinking is…
More women in labour and new mothers die in the US than in any other high-income country. And the CDC Foundation estimates that 60% of these deaths are preventable! 60%!! In one of the most developed countries in the world. And since 1990, only 13 countries in the world have seen a rise in maternal…
Just built a Lego stealth fighter/ drone. It does need a little imagination to smoothen the edges, etc., bear with me on that… But that said, have a look and let me know what you think. Image above: Side-view. Completely collapsed for hangar/storage Image above: Wings fully extended (it folds at two points, one, the…
The world governments need to stop glorifying terror outfits. For starters, irrespective of what those terror groups might call themselves, what if victim countries gave them shameful and cowardly names. That way, the citizens wouldn’t fear them the way they currently do. Wayward or lost youngsters would probably be averse to joining such groups if…
Image: source Irrespective of where we place a laptop when we use them, they’re usually well aligned with our arms and hands. This helps make typing relatively effortless. However, have you noticed how the screen is almost never aligned with our head and neck? Depending on the time you spend on the laptop, this causes…
An Ideation Session at SIMSR The crack team at K. J. Somaiya Institute of Management Studies & Research (SIMSR) that made it happen… The 80+ exceptional minds that came up with some surprisingly amazing ideas… A point about how aggregators must ensure sufficient value-add to become profitable faster, and continue to stay relevant to customers… If they…
Suggestion to designers Sung Ha Lim and Hee Kyung Oh for their 5-wheel suitcase design (link) Link to my detailed comment about the design of this 5-wheel suitcase is here: link Originally posted here: link