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Customer is KingHuman BehaviourIndiaLife or something like itManagement Mumblings

The Funny Route Life Insurance Companies in India chose to Bridge the Gap in Insurance Cover

by Shrutin ShettyJune 10, 2025June 11, 2025

Startups often struggle to find a healthy balance between becoming and staying relevant, with marketing and sales, and competition and growth. Their efforts and struggle, while not necessarily always logical, is usually understandable. However, one…

Customer is KingHuman BehaviourImproveIndia

Customer Feedback, Ratings and Reviews

by Shrutin ShettyJune 29, 2024

Here in India, we citizens as consumers don't quite take customer feedback as seriously yet, as they do in some other countries. In my first job for a short stint at a BPO in Bangalore,…

Human BehaviourIndiaLife or something like itThe known unknown

The Invisible Emotional Tug-of-war between Indian Parents with Kids abroad

by Shrutin ShettyMarch 5, 2024

Once I started noticing contrasting oddities in our human nature and behaviour a few years ago, a bulk of them ended up in the book 'Main Batata Hoon'. The thing is though, once you start…

Human BehaviourImproveIndiaLife or something like itThe known unknown

How About a Mass Behavioural Improvement before India’s 100th Independence Day

by Shrutin ShettyAugust 16, 2022

  The beautiful tri-colour waving at Connaught Place, Central Park, Delhi. It’s 75 years since India got Independence! A proud milestone for all of us Indians. Also one to reflect on and carefully choose the…

Design ThinkingHuman BehaviourImproveIndiaWheels

Life is a Highway

by Shrutin ShettyFebruary 21, 2021February 24, 2021

India - More highways or Better National & Public Transport?   This is an email I had sent to our Minister for Road Transport & Highways in January this year. Of course I am still…

HeroesIn memoriamIndia

Rest in Peace, Dr. Kohli

by Shrutin ShettyNovember 26, 2020April 22, 2021

Image source: here Dr. Faqir Chand Kohli passed away today at the age of 96. Founder & 1st CEO of Tata Consultancy Services (India's largest software consulting co.), he is considered the 'Father of the…

Customer is KingHeroesHuman BehaviourIndiaInspire

Is it possible to Fall in Love with a Company?

by Shrutin ShettyAugust 21, 2019August 5, 2022

Is it possible to fall in love with a company? Not the kind where you are loyal to a company or brand or product line and refuse to buy anything else.But truly revere a company…

A Poem for Design the Future
Design ThinkingHuman BehaviourIndiaInspire

A Poem for Design the Future

by Shrutin ShettyJanuary 3, 2019January 8, 2019

Ava and Dr. Jimmy Patell, dear friends of mine, were extremely kind to gift me a poem that they wrote about my book on design thinking, Design the Future. The poem itself is more priceless…

Human BehaviourIndiaInnovateYoung Minds

Lose Your Illusion

by Shrutin ShettyAugust 28, 2018August 28, 2018

Lose Your Illusion Sometime last year, I had an interesting conversation with a friend's girlfriend who is a psychologist. Between drawing inferences from my handwriting to discussing human behaviour in general. She also mentioned the…

HeroesHuman BehaviourImproveIndiaInspireLife or something like it

A Pad Idea!

by Shrutin ShettyFebruary 20, 2018March 10, 2018

A Pad Idea! Once upon a time, there was is a man named Arunachalam Muruganantham from Coimbatore in India, who could not bear to see the discomfort and embarrassment that his wife had to go through,…

Human BehaviourIndiaLife or something like itThe known unknown

Actions With and Without a Face

by Shrutin ShettyJanuary 25, 2018March 10, 2018

Actions With and Without a Face Even today, you can see people of some races cringe or gasp at the sight of the swastika, the symbol of Hitler's party. Even though the swastika has much older…

Design ThinkingIdeationIndiaInnovate

A Session on Innovation, Design Thinking & The Future of Work

by Shrutin ShettyJanuary 21, 2018March 10, 2018

A Session on Innovation, Design Thinking & The Future of Work Earlier this week, I was invited to conduct a session around 'Innovation, Design Thinking and the Future of Work' at the Indian School of…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourImproveIndia

Design Thinking – Shelters for the Homeless

by Shrutin ShettyJanuary 9, 2018January 17, 2020

Design Thinking - Shelters for the Homeless [3.5 minute read] Here's the next post, towards sharing stories and incidents around design thinking in daily lives, towards a better collective understanding. My earlier post was about…

Human BehaviourImproveIndiaLife or something like itThe known unknownYoung Minds

Do Some of the Pillars of Democracy need a Shake-Up?

by Shrutin ShettyDecember 21, 2017March 10, 2018

Democracy has rested on four pillars. The legislature, executive, the judiciary, and arguably the most important, the press. All the pillars need improvement, some far more than others. The world press, for instance, has really…

ImproveIndiaWheels

SUV Drivers – Look Out

by Shrutin ShettyDecember 12, 2017March 10, 2018

India has seen an almost meteoric rise in the number of SUVs and compact-SUVs in the last few years. Perhaps the size fits in well with our gradually growing economy, disposable incomes, and egos. Among…

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