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Human BehaviourImproveYoung Minds

Are You Certain? Or do You Think?

by Shrutin ShettyJuly 24, 2018July 29, 2018

Are you certain? Or do you think? We live in times that are almost entirely about confidence. The underlying stuff is often of little importance. A bold claim has great impact. The ability to pause…

Customer is KingDesign ThinkingDTEverydayHuman Behaviour

Airline Seats and Behaviour

by Shrutin ShettyJuly 3, 2018August 21, 2021

Airline Seats and Behaviour Do you think those extremely uncomfortable airline seats have anything to do with our behaviour when we are flying? Remember the last flight you took. Unless you were traveling business or…

Design ThinkingHuman BehaviourIdeationInnovate

Need Ideas? Dress Down

by Shrutin ShettyApril 26, 2018May 2, 2022

Need Ideas? Dress Down Despite the Mumbai heat, I don't miss an opportunity to wear a suit. Especially to a first-time work meeting. However, things are different if the agenda of a meeting is problem…

InspireLife or something like itThe known unknown

The Stand-off called Life

by Shrutin ShettyApril 24, 2018April 23, 2018

The Stand-off called Life Random musings. Life, in some ways, is like a standoff with a wild animal. You are puzzled, scared and unsure of its next move. So is the animal. If you panic…

Customer is KingDesign ThinkingImproveInnovateLife or something like it

The Non-Financial Side of Business

by Shrutin ShettyApril 10, 2018January 26, 2020

The Non-Financial Side of Business A call with an industry colleague last week set in motion, thoughts on how we measure individual or business success. As a kid growing up in India in the 80's,…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourIdeationInnovate

Why Design Thinking is Here to Stay

by Shrutin ShettyApril 8, 2018May 1, 2018

Why Design Thinking is Here to Stay A close friend recently shared this article titled 'Why Design Thinking will fail', written in 2013 by Jeffrey Tjendra. Jeffrey is a designer entrepreneur and strategist. Among some…

Design ThinkingHuman BehaviourImproveVenture Capital

Venture Capital Elevator Pitches

by Shrutin ShettyApril 3, 2018April 3, 2018

Venture Capital Elevator Pitches I left my job at a venture capital (VC) firm in 2010. After freelancing for a bit I then worked with a high-technology company in the robotics space. I then started…

Design ThinkingEntrepreneursHuman BehaviourImproveVenture Capital

The Entrepreneur in a Venture Capital World

by Shrutin ShettyMarch 29, 2018April 18, 2018

  The Entrepreneur in a Venture Capital World Imagine a food connoisseur has a vision of opening a restaurant. Selling a carefully crafted list of delicacies, whose preparation has taken years to refine. This aficionado has…

Customer is KingDesign ThinkingHuman BehaviourImproveVenture Capital

What’s Your Profession? Did You Bring More Soldiers?

by Shrutin ShettyMarch 27, 2018March 27, 2018

What's Your Profession? Did You Bring More Soldiers? In 1970s, according to the TV series Mindhunter at least, the FBI was filled with accountants & lawyers instead of more relevant experts in areas that mattered.…

Uncategorized

Bonded Labour vs Freed Slaves

by Shrutin ShettyMarch 22, 2018March 21, 2018

Bonded Labour vs Freed Slaves There is a task to be done. One dependent variable is whether the task is an enjoyable one or not. Then there is the quality of the completed task. Then…

Design ThinkingImprove

Sunset Marmalade

by Shrutin ShettyMarch 20, 2018March 19, 2018

Sunset Marmalade Why are some brands killing the obvious in packaging design? If anything is better than the taste of orange marmalade in the morning, it is the sight of it in the jar. Like…

Human BehaviourImproveLife or something like it

Rate Wisely

by Shrutin ShettyMarch 13, 2018March 13, 2018

Rate Wisely Imagine the simple process of rating a book you've just read. Let's say it is a non-fiction. Perhaps a business or even a self-help kind of book. The normal tendency would be that…

Customer is KingHuman BehaviourImproveLife or something like it

The Illusion of Ratings and Feedback

by Shrutin ShettyMarch 6, 2018April 7, 2018

The Illusion of Ratings and Feedback Life in present times has become an increasingly rapid process of experiences and feedback. Businesses are always asking us to rate the services or experiences they offer. And often,…

Human BehaviourLife or something like it

Pigs Rule

by Shrutin ShettyFebruary 27, 2018March 10, 2018

Pigs Rule I recently found myself around a humorous discussion around politics at a relatives' home.A grand aunt asked another relative if they planned on getting into politics. The relative laughingly retorted that for one…

HeroesHuman BehaviourImproveIndiaInspireLife or something like it

A Pad Idea!

by Shrutin ShettyFebruary 20, 2018March 10, 2018

A Pad Idea! Once upon a time, there was is a man named Arunachalam Muruganantham from Coimbatore in India, who could not bear to see the discomfort and embarrassment that his wife had to go through,…

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