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  • Customer is King | Design Thinking | DTEveryday | Human Behaviour | Ideation | Improve

    Design Thinking – Water Taps at Home

    ByShrutin Shetty January 3, 2018March 26, 2019

    Design Thinking – Water Taps at Home [7 minute read] I’ve had the habit of applying aspects of Design Thinking to my work and personal life for some time now. In fact, off late it is literally a ‘permanently on’ app running in my head. I use it to review products or services, or to…

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  • Design Thinking | Human Behaviour | Improve

    Does Your Fire Escape Plan Work?

    ByShrutin Shetty December 30, 2017March 10, 2018

    Does Your Fire Escape Plan Work? Early hours of 29th December saw a horrific fire at a rooftop restaurant in Mumbai. I could hear a continuous stream of distant sirens just before going to sleep. I couldn’t have imagined the extent of death and destruction. The restaurant is a breezy rooftop one, with plenty of…

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  • Human Behaviour | Improve | India | Life or something like it | The known unknown | Young Minds

    Do Some of the Pillars of Democracy need a Shake-Up?

    ByShrutin Shetty December 21, 2017March 10, 2018

    Democracy has rested on four pillars. The legislature, executive, the judiciary, and arguably the most important, the press. All the pillars need improvement, some far more than others. The world press, for instance, has really become dirty. When in reality, it should be a transparent communication channel between the citizen, the country, and the world….

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  • Design Thinking | Entrepreneurs | Human Behaviour | Improve | Not So Serious

    Vulnerability of Tech Processes and Human Decisions

    ByShrutin Shetty December 19, 2017March 10, 2018

    Vulnerability of Tech Processes and Human Decisions Here are two interesting incidents I came across online in the last week. One, about a seemingly harmless vulnerability in an online service’s process. The other, a possible vulnerability in human decisions in a human-dependent, traditional business. First of, a French literary buff, conducted an interesting experiment. It…

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  • Improve | India | Wheels

    SUV Drivers – Look Out

    ByShrutin Shetty December 12, 2017March 10, 2018

    India has seen an almost meteoric rise in the number of SUVs and compact-SUVs in the last few years. Perhaps the size fits in well with our gradually growing economy, disposable incomes, and egos. Among things that haven’t grown, is our sense of driving and responsible presence on the road. India’s roads are getting more…

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  • Design Thinking | Ideation | Improve | India | Innovate | Wheels

    How Well is Tata Motors Connecting Aspirations?

    ByShrutin Shetty November 28, 2017March 10, 2018

    Earlier this year, Tata Motors announced a new brand identity. ‘Connecting Aspirations’. Sounds good, but how well is the company truly connecting aspirations? For many years now, I have wondered why Tata Motors isn’t among the top 2 selling passenger cars in India. Despite being, what I believe, is a company and group that represents…

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  • Improve | Inspire | Management Mumblings

    What Inspires Your Startup?

    ByShrutin Shetty November 22, 2017March 10, 2018

    Along their entrepreneurial journey, some entrepreneurs constantly think of better and simpler ways to describe their business. This is an evolutionary process, as their business model undergoes refinement. So, when they meet new people or investors, they can often quickly describe what their startup exactly does. Then of course, there are others, who build their…

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  • Design Thinking | Human Behaviour | Innovate | The known unknown

    Can We Easily Spot Left-Brain and Right-Brain Thinkers?

    ByShrutin Shetty November 6, 2017March 10, 2018

    Can We Easily Spot Left-Brain and Right-Brain Thinkers? Just a thought. And I could be wrong. How can we easily spot a strong left-brain, or a right-brain thinker? In an argument/ discussion between two people with strong, opposing views – is it possible that those who tend to reply almost instantly each time, especially early…

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  • Customer is King | Design Thinking | Innovate | Wheels

    Design Thinking: An Idea for Tesla’s Supercharging Wait Time Problem

    ByShrutin Shetty October 3, 2017March 12, 2018

    An idea using a Design Thinking mindset, for Tesla’s Supercharging Wait Time Problem Tesla has really transformed the automobile industry, cracking the existing fuel industry and automotive heavyweight nexus. And this is despite the first versions of electric motor driven vehicles dating back to 1828! That’s when Hungarian Ányos Jedlik invented a type of electric…

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  • Customer is King | Design Thinking | Ideation | Improve | Innovate

    What the Customer Wants

    ByShrutin Shetty September 26, 2017March 10, 2018

    What the Customer Wants There has been the occasional debate between two schools of thought: You need to ask the customer what he/she wants; and, The customer doesn’t know what he/she wants until we show them (remember ol Steve Jobs?) A bulk of the views I’ve come across so far lie on the side of…

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