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Human BehaviourIndiaInnovateYoung Minds

Lose Your Illusion

by Shrutin ShettyAugust 28, 2018August 28, 2018

Lose Your Illusion Sometime last year, I had an interesting conversation with a friend's girlfriend who is a psychologist. Between drawing inferences from my handwriting to discussing human behaviour in general. She also mentioned the…

Customer is KingDesign ThinkingHuman BehaviourImproveLife or something like it

The pros and “Cons” of Storytelling

by Shrutin ShettyAugust 21, 2018August 13, 2021

The pros and "Cons" of Storytelling! Storytelling. Steve Jobs wasn't the first to talk about, or practice it. Nor was he the first one to focus on the customer and build differentiation. Function and form.…

Customer is KingDesign ThinkingDTEverydayIdeationImproveInnovate

Gucci’s Packaging – Not so Gucci

by Shrutin ShettyAugust 7, 2018August 7, 2018

Gucci's Packaging - Not so Gucci I recently conducted an interactive session on Design Thinking at a leading investment bank. It might be easy to assume that applications of design thinking at an investment bank…

Human BehaviourImprove

Don’t be Kupamanduka

by Shrutin ShettyJuly 31, 2018July 29, 2018

Don't be Kupamanduka When someone just joins your organisation, get their first impression of their experience within a few days of joining. Then, after you run them through the standard tour and the paces, and…

Human BehaviourImproveYoung Minds

Are You Certain? Or do You Think?

by Shrutin ShettyJuly 24, 2018July 29, 2018

Are you certain? Or do you think? We live in times that are almost entirely about confidence. The underlying stuff is often of little importance. A bold claim has great impact. The ability to pause…

Customer is KingDesign ThinkingDTEverydayHuman Behaviour

Airline Seats and Behaviour

by Shrutin ShettyJuly 3, 2018August 21, 2021

Airline Seats and Behaviour Do you think those extremely uncomfortable airline seats have anything to do with our behaviour when we are flying? Remember the last flight you took. Unless you were traveling business or…

Design ThinkingHuman BehaviourIdeationInnovate

Need Ideas? Dress Down

by Shrutin ShettyApril 26, 2018May 2, 2022

Need Ideas? Dress Down Despite the Mumbai heat, I don't miss an opportunity to wear a suit. Especially to a first-time work meeting. However, things are different if the agenda of a meeting is problem…

InspireLife or something like itThe known unknown

The Stand-off called Life

by Shrutin ShettyApril 24, 2018April 23, 2018

The Stand-off called Life Random musings. Life, in some ways, is like a standoff with a wild animal. You are puzzled, scared and unsure of its next move. So is the animal. If you panic…

Customer is KingDesign ThinkingImproveInnovateLife or something like it

The Non-Financial Side of Business

by Shrutin ShettyApril 10, 2018January 26, 2020

The Non-Financial Side of Business A call with an industry colleague last week set in motion, thoughts on how we measure individual or business success. As a kid growing up in India in the 80's,…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourIdeationInnovate

Why Design Thinking is Here to Stay

by Shrutin ShettyApril 8, 2018May 1, 2018

Why Design Thinking is Here to Stay A close friend recently shared this article titled 'Why Design Thinking will fail', written in 2013 by Jeffrey Tjendra. Jeffrey is a designer entrepreneur and strategist. Among some…

Design ThinkingHuman BehaviourImproveVenture Capital

Venture Capital Elevator Pitches

by Shrutin ShettyApril 3, 2018April 3, 2018

Venture Capital Elevator Pitches I left my job at a venture capital (VC) firm in 2010. After freelancing for a bit I then worked with a high-technology company in the robotics space. I then started…

Uncategorized

Bonded Labour vs Freed Slaves

by Shrutin ShettyMarch 22, 2018March 21, 2018

Bonded Labour vs Freed Slaves There is a task to be done. One dependent variable is whether the task is an enjoyable one or not. Then there is the quality of the completed task. Then…

Design ThinkingImprove

Sunset Marmalade

by Shrutin ShettyMarch 20, 2018March 19, 2018

Sunset Marmalade Why are some brands killing the obvious in packaging design? If anything is better than the taste of orange marmalade in the morning, it is the sight of it in the jar. Like…

Human BehaviourImproveLife or something like it

Rate Wisely

by Shrutin ShettyMarch 13, 2018March 13, 2018

Rate Wisely Imagine the simple process of rating a book you've just read. Let's say it is a non-fiction. Perhaps a business or even a self-help kind of book. The normal tendency would be that…

Customer is KingHuman BehaviourImproveLife or something like it

The Illusion of Ratings and Feedback

by Shrutin ShettyMarch 6, 2018April 7, 2018

The Illusion of Ratings and Feedback Life in present times has become an increasingly rapid process of experiences and feedback. Businesses are always asking us to rate the services or experiences they offer. And often,…

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