Matchbox Design
Matchbox design As a kid, I used to be quite fascinated by matchboxes. From the uncertainty of being shouted at by some elder, to how many tries it took to light it. And the best,…
Tag: Shrutin Shetty
Suicide Watch
Suicide Watch Trigger Warning: This post contains thoughts on whether it is possible to identify people who might suddenly be at risk of self-harm or suicide. If this is not a topic of interest, or…
Design ThinkingDTEverydayHeroesHuman BehaviourIdeationImproveInnovateInspireLife or something like it
Jane Elliott
Jane Elliott: image Heard of Jane Elliott? She's an American schoolteacher and an anti-racism activist. She is especially famous for her truly visionary "Blue Eyes-Brown Eyes" exercise that she conducted in her classroom, 50…
Vertical Stapler
Vertical Stapler Image: source Over the years, I've found myself wanting to staple certain paper prototypes in a particular way. The standard stapler would not allow it though. One early need I found for a…
Bitter Gourd Chips
Don't worry, this is not a lock-down, culinary achievement post! I recently had these bitter melon/gourd (karela in Hindi) chips. An interesting paradox - using an ingredient that's great for health and known for reducing…
Creating and Understanding Customer Feedback
A waffles order packaging (doesn't it look like a Viking head?) Creating and Understanding Customer Feedback If you've ever ordered waffles online, most likely they'll come in one of two kinds of packaging. One is…
Can We Do Better than CSR?
Can We Do Better than CSR? In India, Section 135 and Schedule VII of the Companies Act (2013) relate to corporate social responsibility (CSR). For a few years now, it requires companies clocking over a…
Carlsberg – Boldly Beer’ing Global Burdens
Beer'ing Global Burdens Consider the amount of plastic we use in our lives. Getting rid of a lot of it seems like quite a challenge, considering how dependent we and businesses have become on it.…
Will Uber Disrupt Itself?
Will Uber Disrupt Itself? Source: https://pbs.twimg.com/media/DNnnJ0BXkAAiJhv.jpg Most of you must have seen this image (or a version of it) in the last few years. I remember a lot of people sharing it or referring to…
Where Do We Go Now?
Where Do We Go Now? Google's AdSense program let's publishers or website owners have relevant ads show up when users visit those sites. Google earns revenues (via their Google Ads - previously AdWords platform) from…
Navigating Airport Security
Navigating airport security... A cartoon strip..
Shared Tables
Pic: source Shared Tables This amusing but perhaps effective picture I saw in this tweet last month got some thoughts rolling. We could all use some personal space in public. Especially in countries like India.…
My 9 Step Version of the Design Thinking Process
My 9 Step Version of the Design Thinking Process This post about my 9-step version of the design thinking process has been long overdue. It is already explained in my book, ‘Design the Future’, but…
Is it possible to Fall in Love with a Company?
Is it possible to fall in love with a company? Not the kind where you are loyal to a company or brand or product line and refuse to buy anything else.But truly revere a company…
Common Problems Startups Face – A design thinking outlook
Common problems startups face - A Design thinking outlook I have been directly associated with startups since 2006. That's when I started my career as a member of a venture capital investment team. All the…