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Customer is KingDesign ThinkingDTEverydayHuman BehaviourIdeationImproveInnovateInspireYoung Minds

My 9 Step Version of the Design Thinking Process

by Shrutin ShettySeptember 3, 2019October 25, 2023

My 9 Step Version of the Design Thinking Process This post about my 9-step version of the design thinking process has been long overdue. It is already explained in my book, ‘Design the Future’, but…

Customer is KingHeroesHuman BehaviourIndiaInspire

Is it possible to Fall in Love with a Company?

by Shrutin ShettyAugust 21, 2019August 5, 2022

Is it possible to fall in love with a company? Not the kind where you are loyal to a company or brand or product line and refuse to buy anything else.But truly revere a company…

Customer is KingDesign ThinkingDTEverydayEntrepreneursHuman BehaviourInnovateVenture Capital

Common Problems Startups Face – A design thinking outlook

by Shrutin ShettyAugust 20, 2019August 19, 2019

Common problems startups face - A Design thinking outlook I have been directly associated with startups since 2006. That's when I started my career as a member of a venture capital investment team. All the…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovateWheels

The Mortal Risk of Riding Shotgun in an Autonomous Vehicle

by Shrutin ShettyJune 27, 2019April 20, 2021

The Mortal Risk of Riding Shotgun in an Autonomous Vehicle Source: link We live in strange times. And in interesting and amusing times. A recent article I read, spoke about how most automotive manufacturers are…

The known unknownVenture Capital

Venture Realty Capital

by Shrutin ShettyJune 18, 2019June 18, 2019

Venture Realty Capital Back when I worked in the venture capital space, startups always came seeking a lot of investment. Often far more than they needed. We would sit with ventures we thought had some…

Design ThinkingIdeationInnovate

What Qualifies as True Innovation?

by Shrutin ShettyApril 16, 2019April 16, 2019

What qualifies as true innovation? The word 'innovation' does get passed around a lot nowadays. From large businesses to startups and perhaps even consultants like myself. If you take a moment to think about it,…

Design ThinkingHuman BehaviourInnovate

Anti-Crime Balls

by Shrutin ShettyApril 9, 2019April 9, 2019

Source: https://sobify.com/wp-content/uploads/2014/08/orange-anti-crime-balls.jpg Anti-crime colour balls Imagine you are a store manager, and a masked thief has you at gun or knife-point, asking you to empty the cash into his or her bag. How would you…

Design ThinkingHuman BehaviourImprove

SHe

by Shrutin ShettyMarch 9, 2019March 9, 2019

SHe Last evening, dad shared links to two tweets with me. Tweets from the UN Women and UNDP Asia-Pacific's accounts. Both tweets were about challenging patriarchal stereotypes this womens' day. One of the tweets wondered…

Goby the Fish
Design ThinkingHuman BehaviourImproveInnovateLife or something like it

Goby the Fish

by Shrutin ShettyFebruary 7, 2019February 14, 2019

I recently came across an article about an initiative to create awareness about marine pollution. Some folks living close to a beach (can't seem to find the beach's location), created a giant, transparent fish. Made…

Context
Customer is KingDesign ThinkingDTEverydayHuman BehaviourIdeationInnovate

Context

by Shrutin ShettyFebruary 5, 2019February 3, 2019

One of the fundamental ingredients of an impactful innovation or successful design thinking exercise, is empathy. The ability to understand and share the feelings of another. Often, in our enthusiasm to create something someone (a…

Built In Your Image
Human BehaviourImproveLife or something like itThe known unknown

Built In Your Image

by Shrutin ShettyJanuary 15, 2019January 15, 2019

We encourage people to be objective, and not to be emotionally imbalanced. We even look down on the rare outburst by family or friends. Right? And there's a reason for it. Nobody likes someone who…

A Poem for Design the Future
Design ThinkingHuman BehaviourIndiaInspire

A Poem for Design the Future

by Shrutin ShettyJanuary 3, 2019January 8, 2019

Ava and Dr. Jimmy Patell, dear friends of mine, were extremely kind to gift me a poem that they wrote about my book on design thinking, Design the Future. The poem itself is more priceless…

Skill or Skin
Design ThinkingHuman BehaviourImproveLife or something like itThe known unknown

Skill or Skin

by Shrutin ShettyDecember 26, 2018December 26, 2018

A racist, I assume, has a more chronic condition of xenophobia, which is dislike of, or prejudice against people from other countries.Because a racist will dislike or prejudice against even fellow citizens of another race.Despite knowing…

Human BehaviourImproveInspireLife or something like itThe known unknownYoung Minds

The Point of disapPOINTment

by Shrutin ShettyDecember 4, 2018November 16, 2018

The Point of disapPOINTment With our high hopes, we do face the occasional disappointment. Not getting that promotion you worked so hard for. Having to postpone a holiday because of some reason, or difficulty in…

Design ThinkingHuman BehaviourImproveLife or something like it

Upbringing

by Shrutin ShettyNovember 27, 2018November 16, 2018

Upbringing Here's a thought regarding upbringing. Views welcome; and especially so if you have kids and your parents either stay with you, or you visit each other often. You know how curious for information kids…

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