Earth vs Jeff’s Trillion
When the population of animals or insects in a region grows substantially and causes damage, we call it an infestation. Yet we humans have never looked at it the same way when it comes to…
Tag: Shrutin Shetty
Product Design should factor Human Forgetfulness
Product design should factor for human forgetfulness where possible. This is a picture of the detergent tray from a leading brand, top-loading washing machine. The hole in the tray is where detergent, mixed with water,…
An Indian Survivorship Bias Example
Many of you must have seen that drawing of a World War II plane with red dots on it. It explains Survivorship bias, a bias that statistician Abraham Wald figured out. Pic: source Simply put,…
Product Design Inputs for a Standing Desk
Invisible Bed has been an interesting product company. As a recent owner of a wall mounted sit/ stand desk, I recently shared some product design inputs with the CEO. They were well received. The Product:…
Everything as a Service
Pic: source Over the past decade, the business world has had a real attraction to making everything a service. And rightly so. Would you rather struggle to repeatedly sell your product to the same…
Could Musical Roads address Global Speeding and Road Safety
Pic: source There are roads in Hungary that plays music! A musical road was first created in 1995 Denmark, by two artists. Given how brilliant a concept, I wonder why its Danish origins seem almost…
How About a Mass Behavioural Improvement before India’s 100th Independence Day
The beautiful tri-colour waving at Connaught Place, Central Park, Delhi. It’s 75 years since India got Independence! A proud milestone for all of us Indians. Also one to reflect on and carefully choose the…
The Hostile World for Women
Pic: source The men among you might be able to relate to this. Think of the last time you attended a conference or had to commute for a duration of over 30 minutes.…
Heel Rollers – Not a great Design
Image: source Heel rollers, heel wheel skates, or heel wheels, have a fundamental flaw in their design. If we humans were to pick between standing for a minute on the front section of…
Product Design – Bottle Necks
I recently got some (plastic 😬) bottles for home. Not proud of it. But anyway, I noticed a small design anomaly with them. Normally, the neck of most bottles are only slightly shorter than their…
How the Future of Text Content Should Be
Pic: source As our attention spans go from low to almost non-existent in an increasingly noisy world, I get especially wary whenever I need to read a verbose report. Especially ones with unusually large paragraphs.…
Product Use and Experience – Range and Layers
There is a beauty to how some products (and software) are designed. Think scissors. If we want to cut something fast, we use the forward section of the blades (speed multiplier). Want to cut something…
Dettol Liquid Soap Refill’s Cap Seal Ring
Dettol liquid soap's refill packs (above) have a small flaw in their cap seal rings. The tiny ring that stays on the refill pack (after breaking off from the cap), is not secured in place,…
All We Need is Somebody to Lean On
Sometime before lockdown, I was in another city, attending a wedding. The reception was in this beautiful open ground. I'm no fan of wedding ceremonies, so once I was done admiring the place, I was…
Even Flow
Image: source In the past few months, I happened to come across some books and a lot of articles around habits. What at least some of us who struggle to build a good habit (or…