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ImproveThe known unknown

Earth vs Jeff’s Trillion

by Shrutin ShettySeptember 16, 2022September 16, 2022

When the population of animals or insects in a region grows substantially and causes damage, we call it an infestation. Yet we humans have never looked at it the same way when it comes to…

Customer is KingDesign ThinkingHuman BehaviourIdeationImprove

Product Design should factor Human Forgetfulness

by Shrutin ShettySeptember 12, 2022

Product design should factor for human forgetfulness where possible. This is a picture of the detergent tray from a leading brand, top-loading washing machine. The hole in the tray is where detergent, mixed with water,…

Human BehaviourImproveLife or something like itThe known unknown

An Indian Survivorship Bias Example

by Shrutin ShettySeptember 7, 2022

Many of you must have seen that drawing of a World War II plane with red dots on it. It explains Survivorship bias, a bias that statistician Abraham Wald figured out. Pic: source Simply put,…

Design ThinkingDTEverydayHuman BehaviourIdeationImproveInnovateRattL-em

Product Design Inputs for a Standing Desk

by Shrutin ShettySeptember 7, 2022September 7, 2022

Invisible Bed has been an interesting product company. As a recent owner of a wall mounted sit/ stand desk, I recently shared some product design inputs with the CEO. They were well received. The Product:…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovateManagement MumblingsThe known unknown

Everything as a Service

by Shrutin ShettyAugust 17, 2022

Pic: source   Over the past decade, the business world has had a real attraction to making everything a service. And rightly so. Would you rather struggle to repeatedly sell your product to the same…

Design ThinkingHuman BehaviourInnovateThe known unknownWheels

Could Musical Roads address Global Speeding and Road Safety

by Shrutin ShettyAugust 16, 2022August 16, 2022

Pic: source There are roads in Hungary that plays music! A musical road was first created in 1995 Denmark, by two artists. Given how brilliant a concept, I wonder why its Danish origins seem almost…

Human BehaviourImproveIndiaLife or something like itThe known unknown

How About a Mass Behavioural Improvement before India’s 100th Independence Day

by Shrutin ShettyAugust 16, 2022

  The beautiful tri-colour waving at Connaught Place, Central Park, Delhi. It’s 75 years since India got Independence! A proud milestone for all of us Indians. Also one to reflect on and carefully choose the…

Design ThinkingHuman BehaviourImproveLife or something like itYoung Minds

The Hostile World for Women

by Shrutin ShettyAugust 13, 2022August 13, 2022

Pic: source   The men among you might be able to relate to this.   Think of the last time you attended a conference or had to commute for a duration of over 30 minutes.…

Customer is KingDesign ThinkingHuman BehaviourImproveReviews

Heel Rollers – Not a great Design

by Shrutin ShettyJuly 19, 2022

Image: source   Heel rollers, heel wheel skates, or heel wheels, have a fundamental flaw in their design.   If we humans were to pick between standing for a minute on the front section of…

Customer is KingDesign ThinkingHuman BehaviourImprove

Product Design – Bottle Necks

by Shrutin ShettyJune 6, 2022

I recently got some (plastic 😬) bottles for home. Not proud of it. But anyway, I noticed a small design anomaly with them. Normally, the neck of most bottles are only slightly shorter than their…

Design ThinkingHuman BehaviourImproveInnovateThe known unknown

How the Future of Text Content Should Be

by Shrutin ShettyMay 19, 2022

Pic: source As our attention spans go from low to almost non-existent in an increasingly noisy world, I get especially wary whenever I need to read a verbose report. Especially ones with unusually large paragraphs.…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovate

Product Use and Experience – Range and Layers

by Shrutin ShettyMay 17, 2022May 17, 2022

There is a beauty to how some products (and software) are designed. Think scissors. If we want to cut something fast, we use the forward section of the blades (speed multiplier). Want to cut something…

Design ThinkingImprove

Dettol Liquid Soap Refill’s Cap Seal Ring

by Shrutin ShettyMay 15, 2022

Dettol liquid soap's refill packs (above) have a small flaw in their cap seal rings. The tiny ring that stays on the refill pack (after breaking off from the cap), is not secured in place,…

Design ThinkingHuman BehaviourImproveLife or something like it

All We Need is Somebody to Lean On

by Shrutin ShettyMay 10, 2022

Sometime before lockdown, I was in another city, attending a wedding. The reception was in this beautiful open ground. I'm no fan of wedding ceremonies, so once I was done admiring the place, I was…

Human BehaviourImproveLife or something like itThe known unknown

Even Flow

by Shrutin ShettyMay 6, 2022May 6, 2022

Image: source In the past few months, I happened to come across some books and a lot of articles around habits. What at least some of us who struggle to build a good habit (or…

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