Car Variants at Showrooms

I was recently at a few car showrooms, just browsing..

And I noticed something.

Many of the popular brands tend to keep a higher or top end variant of different models on display.

And interestingly, Toyota, at least the showroom I went to, had base variants on display.

We could look at this in two ways:

1. By displaying the best, you tempt buyers into picking a higher variant for fear of missing out on those amazing features!

The flip side of this in a price and value-focused India is, the possible disappointment in those buyers who see the best in showrooms, but settle for the reasonably priced variant.

OR

2. By displaying the base variants and speaking about additional features on more premium variants, even if the buyer settles for a base variant, there is no disappointment. And if they buy a higher variant, it’s all good.

If you’ve bought a car in recent years, depending on where the variant placed among all variants, do you remember any notable feelings on seeing or test driving a particular variant, but buying a very different variant?

***

If you are a leader or product leader working a new product, and could use a multiplier effect to your efforts: Book a virtual consult today:

https://www.productinnovator.in/service-page/virtual-consult