Lose some…Win 'em all.!
Most people think innovation is about having brilliant ideas. Here’s the uncomfortable truth: ideas are arguably the easiest part of the entire process. The real work is before and after it. The most transformative products,…
There's a particular kind of problem that doesn't get solved in meetings. It sits with you, in the margins of a product review, in the pause before you answer a stakeholder's question, in the nagging…
Writing my books, Think Like an Innovator and Design the Future was, in many ways, an act of distillation; years of consulting work compressed into frameworks and principles that could travel further than I could.…
Every product you’ve ever loved was designed by someone who first tried to understand you. Not your demographic. Not your purchase history. You! Your frustrations, your workarounds, your unarticulated wishes. This is the engine behind…