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Design ThinkingHuman BehaviourIdeationInnovate

Towards a Better Mask – 1

by Shrutin ShettyNovember 7, 2020November 16, 2020

An internal project under Rattl has been to try create a better mask for the (Covid) times. While it is possible we fail to actually create an ideal one, the exercise so far has been…

Customer is KingDesign ThinkingDTEverydayImprove

Zomato’s Vertical Slider

by Shrutin ShettySeptember 20, 2020

Zomato has a really simple but brilliant vertical filter slider. Many sites and apps aren't great when it comes to their filters. And oddly, most who use sliders have horizontal ones. The problem with horizontal…

Customer is KingDesign ThinkingDTEverydayEntrepreneursIdeationInnovate

Managers & Leaders – For your Innovation & Business Growth Needs

by Shrutin ShettySeptember 1, 2020

If you are a manager who is:   1. struggling with business growth 2. stuck with trying to create the next great product or service   ...but don't want the hassles of appointing consultants to…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourIdeationImprove

Matchbox Design

by Shrutin ShettyJuly 8, 2020July 9, 2020

Matchbox design As a kid, I used to be quite fascinated by matchboxes. From the uncertainty of being shouted at by some elder, to how many tries it took to light it. And the best,…

Design ThinkingDTEverydayHuman BehaviourInnovateThe known unknown

Cold Masks

by Shrutin ShettyJune 28, 2020June 28, 2020

Cold Masks Late last year, the world (except probably Japan) would not have imagined that in a few months, they would not be able to see full faces in public. And yet, now most people…

Design ThinkingDTEverydayHeroesHuman BehaviourIdeationImproveInnovateInspireLife or something like it

Jane Elliott

by Shrutin ShettyJune 8, 2020June 8, 2020

Jane Elliott: image Heard of Jane Elliott?   She's an American schoolteacher and an anti-racism activist. She is especially famous for her truly visionary "Blue Eyes-Brown Eyes" exercise that she conducted in her classroom, 50…

Design ThinkingHuman Behaviour

Browser Save Password Option

by Shrutin ShettyJune 1, 2020June 1, 2020

Browsers give you the option to save passwords. The layout for the choice options however, should be different.   Firstly, we are usually in a hurry when using the phone. More importantly, our thumbs or…

Design ThinkingDTEverydayImproveInnovate

Vertical Stapler

by Shrutin ShettyMay 31, 2020June 1, 2020

Vertical Stapler Image: source Over the years, I've found myself wanting to staple certain paper prototypes in a particular way. The standard stapler would not allow it though. One early need I found for a…

Design ThinkingIdeationImproveInnovateWheels

The ENGESA Mercedes truck

by Shrutin ShettyMay 17, 2020May 22, 2020

I recently saw this video of a ENGESA Mercedes truck. Something obviously very fascinating about it. So I thought I'd attempt to recreate it in some way, using Lego. This is a quick, crude first…

Customer is KingDesign ThinkingHuman BehaviourInnovate

Soap Dispenser Design

by Shrutin ShettyJanuary 8, 2020January 4, 2020

              Soap Dispenser Design This here is an ancient shampoo dispenser that broke last month. It was a crappy design for a few reasons. Firstly, because of how the…

Customer is KingDesign ThinkingHuman Behaviour

PayTM’s UI

by Shrutin ShettyJanuary 6, 2020January 4, 2020

PayTM's user interface PayTM's web user interface (not sure about the mobile app), can be a little misleading. We as users, are almost completely programmed to click the 'Accept Terms' checkbox on any application. Especially…

Customer is KingDesign ThinkingHuman BehaviourImprove

Creating and Understanding Customer Feedback

by Shrutin ShettyNovember 7, 2019November 6, 2019

A waffles order packaging (doesn't it look like a Viking head?) Creating and Understanding Customer Feedback If you've ever ordered waffles online, most likely they'll come in one of two kinds of packaging. One is…

Design ThinkingHuman BehaviourImproveLife or something like itYoung Minds

Can We Do Better than CSR?

by Shrutin ShettyNovember 5, 2019November 2, 2019

Can We Do Better than CSR? In India, Section 135 and Schedule VII of the Companies Act (2013) relate to corporate social responsibility (CSR). For a few years now, it requires companies clocking over a…

Design ThinkingHeroesInnovate

Carlsberg – Boldly Beer’ing Global Burdens

by Shrutin ShettyOctober 24, 2019October 24, 2019

Beer'ing Global Burdens Consider the amount of plastic we use in our lives. Getting rid of a lot of it seems like quite a challenge, considering how dependent we and businesses have become on it.…

Design ThinkingImproveInnovateWheels

Airbags and the Height of Drivers

by Shrutin ShettyOctober 1, 2019September 30, 2019

Random picture of an old Honda car Airbags and the Height of Drivers About a month ago, Honda introduced a new concept airbag for their vehicles. The challenge for them, was protecting drivers from angular…

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