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Design ThinkingDTEverydayImproveInnovate

Vertical Stapler

by Shrutin ShettyMay 31, 2020June 1, 2020

Vertical Stapler Image: source Over the years, I've found myself wanting to staple certain paper prototypes in a particular way. The standard stapler would not allow it though. One early need I found for a…

Design ThinkingIdeationImproveInnovateWheels

The ENGESA Mercedes truck

by Shrutin ShettyMay 17, 2020May 22, 2020

I recently saw this video of a ENGESA Mercedes truck. Something obviously very fascinating about it. So I thought I'd attempt to recreate it in some way, using Lego. This is a quick, crude first…

Customer is KingDesign ThinkingHuman BehaviourInnovate

Soap Dispenser Design

by Shrutin ShettyJanuary 8, 2020January 4, 2020

              Soap Dispenser Design This here is an ancient shampoo dispenser that broke last month. It was a crappy design for a few reasons. Firstly, because of how the…

Customer is KingDesign ThinkingHuman Behaviour

PayTM’s UI

by Shrutin ShettyJanuary 6, 2020January 4, 2020

PayTM's user interface PayTM's web user interface (not sure about the mobile app), can be a little misleading. We as users, are almost completely programmed to click the 'Accept Terms' checkbox on any application. Especially…

Customer is KingDesign ThinkingHuman BehaviourImprove

Creating and Understanding Customer Feedback

by Shrutin ShettyNovember 7, 2019November 6, 2019

A waffles order packaging (doesn't it look like a Viking head?) Creating and Understanding Customer Feedback If you've ever ordered waffles online, most likely they'll come in one of two kinds of packaging. One is…

Design ThinkingHuman BehaviourImproveLife or something like itYoung Minds

Can We Do Better than CSR?

by Shrutin ShettyNovember 5, 2019November 2, 2019

Can We Do Better than CSR? In India, Section 135 and Schedule VII of the Companies Act (2013) relate to corporate social responsibility (CSR). For a few years now, it requires companies clocking over a…

Design ThinkingHeroesInnovate

Carlsberg – Boldly Beer’ing Global Burdens

by Shrutin ShettyOctober 24, 2019October 24, 2019

Beer'ing Global Burdens Consider the amount of plastic we use in our lives. Getting rid of a lot of it seems like quite a challenge, considering how dependent we and businesses have become on it.…

Design ThinkingImproveInnovateWheels

Airbags and the Height of Drivers

by Shrutin ShettyOctober 1, 2019September 30, 2019

Random picture of an old Honda car Airbags and the Height of Drivers About a month ago, Honda introduced a new concept airbag for their vehicles. The challenge for them, was protecting drivers from angular…

Customer is KingDesign ThinkingHuman BehaviourImproveWheels

Will Uber Disrupt Itself?

by Shrutin ShettySeptember 17, 2019January 10, 2022

Will Uber Disrupt Itself? Source: https://pbs.twimg.com/media/DNnnJ0BXkAAiJhv.jpg Most of you must have seen this image (or a version of it) in the last few years. I remember a lot of people sharing it or referring to…

Customer is KingDesign ThinkingHuman BehaviourImproveLife or something like itYoung Minds

Where Do We Go Now?

by Shrutin ShettySeptember 10, 2019September 8, 2019

Where Do We Go Now? Google's AdSense program let's publishers or website owners have relevant ads show up when users visit those sites. Google earns revenues (via their Google Ads - previously AdWords platform) from…

Design ThinkingHuman BehaviourInspireLife or something like itThe known unknown

Shared Tables

by Shrutin ShettySeptember 5, 2019September 14, 2022

Pic: source Shared Tables This amusing but perhaps effective picture I saw in this tweet last month got some thoughts rolling. We could all use some personal space in public. Especially in countries like India.…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourIdeationImproveInnovateInspireYoung Minds

My 9 Step Version of the Design Thinking Process

by Shrutin ShettySeptember 3, 2019October 25, 2023

My 9 Step Version of the Design Thinking Process This post about my 9-step version of the design thinking process has been long overdue. It is already explained in my book, ‘Design the Future’, but…

Customer is KingDesign ThinkingDTEverydayEntrepreneursHuman BehaviourInnovateVenture Capital

Common Problems Startups Face – A design thinking outlook

by Shrutin ShettyAugust 20, 2019August 19, 2019

Common problems startups face - A Design thinking outlook I have been directly associated with startups since 2006. That's when I started my career as a member of a venture capital investment team. All the…

Design ThinkingHuman BehaviourImproveLife or something like itYoung Minds

Choosing Business Opportunity to Avoid Change

by Shrutin ShettyAugust 18, 2019June 13, 2022

Choosing Business Opportunity to Avoid Change As an individual, if you have a habit your core doesn't fully approve of, you'd find a disconnect that you might, either align with, or from time to time…

Design ThinkingHuman BehaviourImprove

Whose Viewpoint?

by Shrutin ShettyAugust 1, 2019August 1, 2019

Whose viewpoint? Consider times when you address people. Be it as entrepreneurs pitching to a banker or equity investor. Or as managers, giving top bosses a review. Or teaching students an odd topic. Or even…

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