An Idea for Food Delivery Services
How most food ordering/ delivery service apps work is, you make your selection, pay (or CoD), and confirm the order. However, there are occasions (or lack of them) where you might want to order something,…
Category: Design Thinking
The Middle Seat
In 2019, the US FAA approved the company Molon Labe Seating's (MLS) landmark seat design for commercial airplanes. What MLS did, is take the problem of discomfort of middle-seat passengers, and attempted to solve…
A Forward: What is Butt Dust?
Image: link I had shared this forward on social media a few years ago, and it popped back up today. Apart from the innocence, simplicity and being purely hilarious, it is a nice example of…
WT f UX
Last week, I was speaking with a post-grad design student who had just finished her Masters, and was trying to figure out her career options. She mentioned that most job opportunities on campus involved UI/UX…
Constraints and the beautiful A-10
Contrary to popular belief: constraints help make better products (or services), and a good innovative product or service does not need to be expensive As a young kid, one thing I was good at, was…
Exploitative Businesses & Divine (and Tech) Interventions
When I wrote 'Design the Future' about Design Thinking, it had a brief overview of the behavioural aspects of innovation - from an innovator's and user's perspective. There was a mention of nudges (not…
Don’t Worry, Nothing’ll Happen
What was missing before and during the 2007-08 global financial meltdown, and during the Covid-19 pandemic? Or during the Spanish Flu? Or in Nazi Germany? Something that perhaps could have prevented the resulting tragedies? …
Life is a Highway
India - More highways or Better National & Public Transport? This is an email I had sent to our Minister for Road Transport & Highways in January this year. Of course I am still…
The Next Educational Diversion from our normal human behaviour
In my book, I briefly discussed the topic of quality in the world of innovation and automation. My view was that through the quality revolution in the US and Japan and then other parts of…
Segway
Not sure y'all heard, but Segway stopped production in 2020. Founded in 2001, those incredible-looking, futuristic two-wheeled, self-balancing personal transporters were priced at a prohibitive $5000-8000 a unit. Probably why, despite their universal popularity and…
The Paradox of Colour Choices
Many of us are familiar with the paradox of choice, whether or not we have heard of the phrase itself. The paradox of choice, is our tendency to believe that more options or variants or…
Towards a Better Mask – 3
An internal project under Rattl has been to try create a better mask for the (Covid) times. While it is possible we fail to actually create an ideal one, the exercise so far has been…
Towards a Better Mask – 2
An internal project under Rattl has been to try create a better mask for the (Covid) times. While it is possible we fail to actually create an ideal one, the exercise so far has been…
Towards a Better Mask – 1
An internal project under Rattl has been to try create a better mask for the (Covid) times. While it is possible we fail to actually create an ideal one, the exercise so far has been…
Zomato’s Vertical Slider
Zomato has a really simple but brilliant vertical filter slider. Many sites and apps aren't great when it comes to their filters. And oddly, most who use sliders have horizontal ones. The problem with horizontal…