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A Pad Idea!

by Shrutin ShettyFebruary 20, 2018March 10, 2018

A Pad Idea! Once upon a time, there was is a man named Arunachalam Muruganantham from Coimbatore in India, who could not bear to see the discomfort and embarrassment that his wife had to go through,…

Design ThinkingEntrepreneursIdeationImproveInnovateInspire

Number Fifty-Four…The Bike with a Bamboo Core

by Shrutin ShettyJanuary 23, 2018March 10, 2018

Number Fifty-Four... ...The bike with a bamboo core! What does it take for innovation to be possible? Simply, just the intention. You need to want it badly enough to make it possible. I happened to…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourImproveIndia

Design Thinking – Shelters for the Homeless

by Shrutin ShettyJanuary 9, 2018January 17, 2020

Design Thinking - Shelters for the Homeless [3.5 minute read] Here's the next post, towards sharing stories and incidents around design thinking in daily lives, towards a better collective understanding. My earlier post was about…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourIdeationImprove

Design Thinking – Water Taps at Home

by Shrutin ShettyJanuary 3, 2018March 26, 2019

Design Thinking - Water Taps at Home [7 minute read] I've had the habit of applying aspects of Design Thinking to my work and personal life for some time now. In fact, off late it…

Design ThinkingHuman BehaviourImprove

Does Your Fire Escape Plan Work?

by Shrutin ShettyDecember 30, 2017March 10, 2018

Does Your Fire Escape Plan Work? Early hours of 29th December saw a horrific fire at a rooftop restaurant in Mumbai. I could hear a continuous stream of distant sirens just before going to sleep.…

Human BehaviourImproveIndiaLife or something like itThe known unknownYoung Minds

Do Some of the Pillars of Democracy need a Shake-Up?

by Shrutin ShettyDecember 21, 2017March 10, 2018

Democracy has rested on four pillars. The legislature, executive, the judiciary, and arguably the most important, the press. All the pillars need improvement, some far more than others. The world press, for instance, has really…

Design ThinkingEntrepreneursHuman BehaviourImproveNot So Serious

Vulnerability of Tech Processes and Human Decisions

by Shrutin ShettyDecember 19, 2017March 10, 2018

Vulnerability of Tech Processes and Human Decisions Here are two interesting incidents I came across online in the last week. One, about a seemingly harmless vulnerability in an online service's process. The other, a possible…

ImproveIndiaWheels

SUV Drivers – Look Out

by Shrutin ShettyDecember 12, 2017March 10, 2018

India has seen an almost meteoric rise in the number of SUVs and compact-SUVs in the last few years. Perhaps the size fits in well with our gradually growing economy, disposable incomes, and egos. Among…

Design ThinkingIdeationImproveIndiaInnovateWheels

How Well is Tata Motors Connecting Aspirations?

by Shrutin ShettyNovember 28, 2017March 10, 2018

Earlier this year, Tata Motors announced a new brand identity. 'Connecting Aspirations'. Sounds good, but how well is the company truly connecting aspirations? For many years now, I have wondered why Tata Motors isn’t among…

ImproveInspireManagement Mumblings

What Inspires Your Startup?

by Shrutin ShettyNovember 22, 2017March 10, 2018

Along their entrepreneurial journey, some entrepreneurs constantly think of better and simpler ways to describe their business. This is an evolutionary process, as their business model undergoes refinement. So, when they meet new people or…

Customer is KingDesign ThinkingIdeationImproveInnovate

What the Customer Wants

by Shrutin ShettySeptember 26, 2017March 10, 2018

What the Customer Wants There has been the occasional debate between two schools of thought: You need to ask the customer what he/she wants; and, The customer doesn't know what he/she wants until we show…

Design ThinkingImproveWheels

A Design Question: Turn Indicators on Cars

by Shrutin ShettySeptember 21, 2017March 10, 2018

Image: source A Design Question: Turn Indicators on Cars As cars get sleeker, so do its lights. But I've noticed that the entire rear light cluster has been shrinking in size on some cars. And…

Design ThinkingHuman BehaviourImproveInnovate

Ryan International school – Are CCTVs the Best Solution?

by Shrutin ShettySeptember 13, 2017March 10, 2018

Ryan International school - Are CCTVs the Best Solution? 5 min. read. When faced with a problem, ideally, we should get to the source of the problem first. Only then can we attempt to solve…

Design ThinkingImproveInnovate

Fierce Competition

by Shrutin ShettySeptember 12, 2017March 10, 2018

Fierce Competition A lot of companies face problems from time to time. Let's focus on problems that are controllable, i.e., outside of those to do with a declining economy, financial meltdowns, etc. In such situations,…

Customer is KingDesign ThinkingHuman BehaviourIdeationImproveInnovate

Design Thinking: What a Patient Wants

by Shrutin ShettySeptember 6, 2017March 10, 2018

Design Thinking: What a Patient Wants Design Thinking is a relatively new concept in many countries including India. It is, however, already some decades old now. And having been practicing it for a few years…

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