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  • Human Behaviour | Life or something like it | Not So Serious

    The Behaviour Triangle

    ByShrutin Shetty November 8, 2021November 9, 2021

    A humorous take on the paradox that exists between the views of us common humans, versus that of psychologists, who take a slightly more empathetic view, and those behavioural science practitioners who try to leverage knowledge of human biases and drivers to grow business without it always being beneficial to customers themselves.

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  • Human Behaviour | Improve | Life or something like it | The known unknown

    Sample Size of One: The Rose Negotiations

    ByShrutin Shetty November 3, 2021December 8, 2021

    Image: source The Replication Crisis is an ongoing crisis where it has been difficult or impossible to reproduce findings of scientific studies. The field of behavioural science too, has had its challenges with replicating past research findings. Some years ago, peer-reviewed scientific journal, Nature Human Behaviour, attempted to replicate 21 social and behavioural science studies…

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  • Human Behaviour | Life or something like it

    Wonder Why so many Americans are wary of Vaccines

    ByShrutin Shetty October 14, 2021October 14, 2021

    Does an unpleasant incident in US history from the 1970’s play a role in the resistance among many American citizens to get vaccinated against Covid-19?

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  • Design Thinking | Human Behaviour | Ideation | Improve | Innovate | RattL-em

    What if We could Mute Serial-Forwarders on WhatsApp Groups

    ByShrutin Shetty October 13, 2021September 7, 2022

    What if WhatsApp had a feature that allows a user to mute specific person(s) in groups? The user who mutes another user on a group is simply not shown messages from that user.
    And, both sides win. The serial forwarder gets whatever pleasure they get, and no one has to suffer for it.

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  • Design Thinking | Ideation | Improve | RattL-em

    Idea for a Review Mode for Note-taking and Planner Apps

    ByShrutin Shetty October 13, 2021September 7, 2022

    Note or Planner apps like EverNote, Google Keep and others, could include a ‘Review Mode’ for existing entries.
    In this mode, users can be given a few function options on the toolbar, so they can make necessary updates to their entries without the keypad constantly getting in their way.

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  • Design Thinking | Human Behaviour | Improve | RattL-em

    Elevators and Nosocomial infections

    ByShrutin Shetty September 14, 2021September 7, 2022

    Nosocomial infections are infections that patients contract inside of a hospital, due to contamination or germs present there. A patient undergoing treatment at a hospital is almost always has a weak immune system, which is more susceptible to infection. And the odds of contracting an infection are higher in operation theatres and ICUs. Most likely…

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  • Customer is King | Design Thinking | Human Behaviour | RattL-em

    An Idea for Food Delivery Services

    ByShrutin Shetty August 27, 2021September 6, 2022

    A feature to allow you to schedule food orders with your preferred food delivery service.

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  • Design Thinking | Human Behaviour | Improve | Innovate | RattL-em | Wings

    The Middle Seat

    ByShrutin Shetty August 21, 2021September 6, 2022

    In 2019, the US FAA approved the company Molon Labe Seating‘s (MLS) landmark seat design for commercial airplanes.   What MLS did, is take the problem of discomfort of middle-seat passengers, and attempted to solve it by: (i) widening the middle seat (from 18″ to 21″), and (ii) placing the seat slightly lower, and slightly…

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  • Human Behaviour | Improve

    Between Optimism and Pessimism

    ByShrutin Shetty August 14, 2021August 14, 2021

    It helps to have a positive mindset, especially in a crisis or trying time, since those with a negative mindset crumble quickly. But even optimism and some values have their limits, especially if the related (undesirable) circumstances stretches longer than one’s optimism.

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  • Design Thinking | Human Behaviour | Not So Serious | Young Minds

    A Forward: What is Butt Dust?

    ByShrutin Shetty July 22, 2021

    Image: link I had shared this forward on social media a few years ago, and it popped back up today. Apart from the innocence, simplicity and being purely hilarious, it is a nice example of the recognition stage of ’empathy’, a term we behaviour and design thinking folk throw around a lot. Situations we accept…

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  • Heroes | Inspire

    The Brave Peacekeepers of Jadotville

    ByShrutin Shetty July 19, 2021July 17, 2021

    The battle known as the Siege of Jadotville, is an almost unbelievable story of grit, leadership, of unwavering loyalty and courage, of calm, and of extraordinary strategy and tactics; especially in the face of deceit, death, incompetence and betrayal.   If you haven’t watched the 2016 movie by the same name, you should.   Prior…

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  • Customer is King | Design Thinking | Human Behaviour | Improve | Innovate

    WT f UX

    ByShrutin Shetty July 10, 2021

    A bit about UI, UX and the worst kind of UI and UX, the seemingly invisible kind.

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  • Design Thinking | Human Behaviour | Ideation | Innovate | Wings

    Constraints and the beautiful A-10

    ByShrutin Shetty June 29, 2021July 1, 2021

    Constraints and the beautiful A-10. Contrary to oddly popular belief:
    1. constraints help make a better product (or service), and
    2. a good innovative product or service does not need to be expensive

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  • Customer is King | Design Thinking | Human Behaviour | Innovate

    Exploitative Businesses & Divine (and Tech) Interventions

    ByShrutin Shetty June 16, 2021

    As some businesses get increasingly exploitative, sometimes other businesses and sometimes a divine intervention comes to counter the effect.

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  • Human Behaviour | Improve | Life or something like it | Not So Serious

    Hyperboles and Statistics don’t Mix Well

    ByShrutin Shetty June 15, 2021

    Do you use hyperboles often? I do. Mostly with close friends and family, but when necessary, with clients or my students. Helps convey the meaning or gravity of an idea or situation. Like when Gordon Murray says something like, “Why did the chicken cross the road? Because you didn’t fucking cook it!” However, when you’re…

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