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  • Design Thinking | Human Behaviour | The known unknown

    A Possible Cause of Power Bank Fires

    ByShrutin Shetty March 1, 2023

    Given the random exploding or catching of fire of power banks on flights, airlines have either banned or restricted the carrying of power banks to hand luggage only. According to an interesting article by Andrew Hirst in 2021, there were about 340 lithium battery related incidents on flights (presumably in the US only?) between January…

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  • Life or something like it

    Leopard 2 Tanks and the Irony

    ByShrutin Shetty January 29, 2023

    I can’t seem to get over the irony of how once upon a time, Russian tanks helped turn the fate of a world war against invading Germany..; to current times where multiple European countries are now sending German-made (Leopard 2) tanks to Ukraine to help save it from the invading Russians.   Somewhere between these…

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  • Human Behaviour | Improve | Young Minds

    On Seeking Advice

    ByShrutin Shetty January 10, 2023

    Image: source When seeking advice, especially from someone you believe can offer great perspective, stick to gaining clarity on the big questions you need help figuring out. The advice you receive is obviously for you to consider, not to blindly implement. And especially not for you to defend when receiving it. Clarify if you think…

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  • Design Thinking | Improve | Innovate | Inspire

    Helmets from Scallop Shells

    ByShrutin Shetty January 5, 2023

    A lot of you probably love scallops?! [controls drool]. Now, imagine scallop shells that are thrown away after we’ve had the good stuff. Then, imagine 40000 tons of scallop shells thrown away! That is the quantity of discarded scallop shells the island of Hokkaido in Japan sees each year! Just left there, the shells would…

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  • Heroes | In memoriam

    Rest in Peace, Mr. R. K. Krishna Kumar

    ByShrutin Shetty January 2, 2023

    Padma Shri R. K. Krishna Kumar, Former Tata Sons Director, passed away yesterday. A key pillar of the Tata Group, and close confidante of Mr. Ratan Tata. I once had the privilege of meeting Mr. Krishna Kumar at the Tata Sons office a few years ago; on a special request through someone. I had some…

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  • Customer is King | Design Thinking | Human Behaviour | Improve | Innovate

    Video Shorts – Discontinued Products Section

    ByShrutin Shetty October 13, 2022October 13, 2022

    A cool feature I came across on a website, that is highly recommended especially for product companies that have a large and evolving portfolio. #servicedesign #userexperience #b2c #b2b #shorts

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  • Improve | The known unknown

    Earth vs Jeff’s Trillion

    ByShrutin Shetty September 16, 2022September 16, 2022

    When the population of animals or insects in a region grows substantially and causes damage, we call it an infestation. Yet we humans have never looked at it the same way when it comes to ourselves, on how we grow and expand to displace and occupy forests, oceans, plant and animal territory. And that concern…

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  • Customer is King | Design Thinking | Human Behaviour | Ideation | Improve

    Product Design should factor Human Forgetfulness

    ByShrutin Shetty September 12, 2022

    Product design should factor for human forgetfulness where possible. This is a picture of the detergent tray from a leading brand, top-loading washing machine. The hole in the tray is where detergent, mixed with water, drips into the drum during a wash cycle. However, when the tray is opened to fill detergent, you notice it…

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  • Human Behaviour | Improve | Life or something like it | The known unknown

    An Indian Survivorship Bias Example

    ByShrutin Shetty September 7, 2022

    Many of you must have seen that drawing of a World War II plane with red dots on it. It explains Survivorship bias, a bias that statistician Abraham Wald figured out. Pic: source Simply put, survivor bias is our tendency to view a situation or pattern as a comprehensive representative sample, often without considering what…

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  • Design Thinking | DTEveryday | Human Behaviour | Ideation | Improve | Innovate | RattL-em

    Product Design Inputs for a Standing Desk

    ByShrutin Shetty September 7, 2022September 7, 2022

    Invisible Bed has been an interesting product company. As a recent owner of a wall mounted sit/ stand desk, I recently shared some product design inputs with the CEO. They were well received. The Product: The Challenge: 1.Pre-attached table-top – makes installation a challenge even for a 2-person team, as the table-top weight causes the…

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