Everything as a Service
Pic: source Over the past decade, the business world has had a real attraction to making everything a service. And rightly so. Would you rather struggle to repeatedly sell your product to the same…
Could Musical Roads address Global Speeding and Road Safety
Pic: source There are roads in Hungary that plays music! A musical road was first created in 1995 Denmark, by two artists. Given how brilliant a concept, I wonder why its Danish origins seem almost…
How About a Mass Behavioural Improvement before India’s 100th Independence Day
The beautiful tri-colour waving at Connaught Place, Central Park, Delhi. It’s 75 years since India got Independence! A proud milestone for all of us Indians. Also one to reflect on and carefully choose the…
Mobile Apps and Habits
Pic: source If you are trying to create a new habit or trying to use a mobile app more regularly, you would obviously have better luck if you placed the app on the Favourites row.…
The Hostile World for Women
Pic: source The men among you might be able to relate to this. Think of the last time you attended a conference or had to commute for a duration of over 30 minutes.…
Heel Rollers – Not a great Design
Image: source Heel rollers, heel wheel skates, or heel wheels, have a fundamental flaw in their design. If we humans were to pick between standing for a minute on the front section of…
Plastic Diet – Trying to Predict Big Pharma’s Next Big Thing
Image: source Since plastic is pretty much an inescapable part of our diets now, and since we humans are inclined to prefer selling/buying a solution rather than inconveniencing ourselves with rollbacks or preventive efforts, my…
Product Design – Bottle Necks
I recently got some (plastic 😬) bottles for home. Not proud of it. But anyway, I noticed a small design anomaly with them. Normally, the neck of most bottles are only slightly shorter than their…
How the Future of Text Content Should Be
Pic: source As our attention spans go from low to almost non-existent in an increasingly noisy world, I get especially wary whenever I need to read a verbose report. Especially ones with unusually large paragraphs.…
Product Use and Experience – Range and Layers
There is a beauty to how some products (and software) are designed. Think scissors. If we want to cut something fast, we use the forward section of the blades (speed multiplier). Want to cut something…
Dettol Liquid Soap Refill’s Cap Seal Ring
Dettol liquid soap's refill packs (above) have a small flaw in their cap seal rings. The tiny ring that stays on the refill pack (after breaking off from the cap), is not secured in place,…
All We Need is Somebody to Lean On
Sometime before lockdown, I was in another city, attending a wedding. The reception was in this beautiful open ground. I'm no fan of wedding ceremonies, so once I was done admiring the place, I was…
Even Flow
Image: source In the past few months, I happened to come across some books and a lot of articles around habits. What at least some of us who struggle to build a good habit (or…
The ‘Sample Size of One’ Concept Simplified
Given my growing interest in behavioural science and behavioural economics, when there was quite some news about the replication crisis in the field, it got me wondering if there might be a better way to…
We Need Better Staplers
Pic: source It took a nice bleeding cut, thanks to a tough staple pin that held some car mats together, for me to realize how hostile the world was for animals. Staple-less staplers exist, but…