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Human BehaviourIndiaLife or something like itThe known unknown

The Invisible Emotional Tug-of-war between Indian Parents with Kids abroad

by Shrutin ShettyMarch 5, 2024

Once I started noticing contrasting oddities in our human nature and behaviour a few years ago, a bulk of them ended up in the book 'Main Batata Hoon'. The thing is though, once you start…

Human BehaviourImproveInnovateInspireLife or something like itThe known unknown

My Second Book – Main Batata Hoon

by Shrutin ShettyFebruary 19, 2024February 19, 2024

My recently published book, 'Main Batata Hoon', is now available in paperback and Kindle formats on most if not all regional Amazon sites around the world. An aunt was so amused with the title, she…

Design ThinkingHuman BehaviourThe known unknown

A Possible Cause of Power Bank Fires

by Shrutin ShettyMarch 1, 2023

Given the random exploding or catching of fire of power banks on flights, airlines have either banned or restricted the carrying of power banks to hand luggage only. According to an interesting article by Andrew…

Life or something like it

Leopard 2 Tanks and the Irony

by Shrutin ShettyJanuary 29, 2023

I can't seem to get over the irony of how once upon a time, Russian tanks helped turn the fate of a world war against invading Germany..; to current times where multiple European countries are…

Human BehaviourImproveYoung Minds

On Seeking Advice

by Shrutin ShettyJanuary 10, 2023

Image: source When seeking advice, especially from someone you believe can offer great perspective, stick to gaining clarity on the big questions you need help figuring out. The advice you receive is obviously for you…

Design ThinkingImproveInnovateInspire

Helmets from Scallop Shells

by Shrutin ShettyJanuary 5, 2023

A lot of you probably love scallops?! [controls drool]. Now, imagine scallop shells that are thrown away after we've had the good stuff. Then, imagine 40000 tons of scallop shells thrown away! That is the…

HeroesIn memoriam

Rest in Peace, Mr. R. K. Krishna Kumar

by Shrutin ShettyJanuary 2, 2023

Padma Shri R. K. Krishna Kumar, Former Tata Sons Director, passed away yesterday. A key pillar of the Tata Group, and close confidante of Mr. Ratan Tata. I once had the privilege of meeting Mr.…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovate

Video Shorts – Discontinued Products Section

by Shrutin ShettyOctober 13, 2022October 13, 2022

A cool feature I came across on a website, that is highly recommended especially for product companies that have a large and evolving portfolio. #servicedesign #userexperience #b2c #b2b #shorts

ImproveThe known unknown

Earth vs Jeff’s Trillion

by Shrutin ShettySeptember 16, 2022September 16, 2022

When the population of animals or insects in a region grows substantially and causes damage, we call it an infestation. Yet we humans have never looked at it the same way when it comes to…

Customer is KingDesign ThinkingHuman BehaviourIdeationImprove

Product Design should factor Human Forgetfulness

by Shrutin ShettySeptember 12, 2022

Product design should factor for human forgetfulness where possible. This is a picture of the detergent tray from a leading brand, top-loading washing machine. The hole in the tray is where detergent, mixed with water,…

Human BehaviourImproveLife or something like itThe known unknown

An Indian Survivorship Bias Example

by Shrutin ShettySeptember 7, 2022

Many of you must have seen that drawing of a World War II plane with red dots on it. It explains Survivorship bias, a bias that statistician Abraham Wald figured out. Pic: source Simply put,…

Design ThinkingDTEverydayHuman BehaviourIdeationImproveInnovateRattL-em

Product Design Inputs for a Standing Desk

by Shrutin ShettySeptember 7, 2022September 7, 2022

Invisible Bed has been an interesting product company. As a recent owner of a wall mounted sit/ stand desk, I recently shared some product design inputs with the CEO. They were well received. The Product:…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovateManagement MumblingsThe known unknown

Everything as a Service

by Shrutin ShettyAugust 17, 2022

Pic: source   Over the past decade, the business world has had a real attraction to making everything a service. And rightly so. Would you rather struggle to repeatedly sell your product to the same…

Design ThinkingHuman BehaviourInnovateThe known unknownWheels

Could Musical Roads address Global Speeding and Road Safety

by Shrutin ShettyAugust 16, 2022August 16, 2022

Pic: source There are roads in Hungary that plays music! A musical road was first created in 1995 Denmark, by two artists. Given how brilliant a concept, I wonder why its Danish origins seem almost…

Human BehaviourImproveIndiaLife or something like itThe known unknown

How About a Mass Behavioural Improvement before India’s 100th Independence Day

by Shrutin ShettyAugust 16, 2022

  The beautiful tri-colour waving at Connaught Place, Central Park, Delhi. It’s 75 years since India got Independence! A proud milestone for all of us Indians. Also one to reflect on and carefully choose the…

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