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  • Innovate | Product

    A thoughtfully designed camera!

    ByShrutin Shetty November 28, 2024November 28, 2024

    Came across this recently.

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  • Customer is King | Design Thinking | Human Behaviour | Improve

    Netflix on How Small Features go a Long Way

    ByShrutin Shetty November 28, 2024November 28, 2024

    Netflix does something admirable with its listing thumbnails. it toggles the image thumbnails of many of its movie and series listings, and also the hover preview clips, from one of 2-3 different ones. While it might make finding a specific movie or series just by scanning thumbnails a bit tedious for some, in general I…

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  • Customer is King | Design Thinking | Human Behaviour | Ideation | Improve

    New Starbucks CEO Brian Niccol’s goals – Sensible?

    ByShrutin Shetty November 28, 2024November 28, 2024

    Wondering if the new goals of Starbucks CEO Brian Niccol risks repeating an old mistake Starbucks made.

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  • Customer is King | Human Behaviour | Improve

    Service Platform Discounts

    ByShrutin Shetty November 28, 2024November 27, 2024

    Discounts are everywhere, but the best platforms make it easier by automatically applying the most advantageous offer at checkout. Services that simplify and clearly present discounts enhance customer trust and loyalty, avoiding the hassle of searching for deals.

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  • Human Behaviour | Ideation | Improve

    Fundamental Hurdles to Innovation and Improvements

    ByShrutin Shetty November 27, 2024November 27, 2024

    Transforming good ideas into actionable strategies can feel like climbing a mountain—exciting yet daunting. Despite clear processes and frameworks, the real hurdles are often fundamental, people-related issues like miscommunication, hierarchies, biases, fears, and egos.

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  • Customer is King | Human Behaviour | Improve | India

    Customer Feedback, Ratings and Reviews

    ByShrutin Shetty June 29, 2024

    Here in India, we citizens as consumers don’t quite take customer feedback as seriously yet, as they do in some other countries. In my first job for a short stint at a BPO in Bangalore, I was puzzled to find out that random surveys went out to retail customers of our Hewlett Packard products in…

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  • Human Behaviour | Improve | Productivity

    On E-Readers

    ByShrutin Shetty June 3, 2024June 3, 2024

    Over the years, I have asked quite a few people who have gotten used to e-readers (as opposed to loyalists who stick to physical books), if they prefer horizontally swiping to turn pages, or vertically scrolling to. The way I see e-readers or reader apps, there are 3 action choices: Horizontal or vertical scroll Firstly,…

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  • Human Behaviour | Life or something like it | The known unknown | Wheels

    Trial Biking and the One-Inch Punch

    ByShrutin Shetty May 14, 2024May 14, 2024

    What’s the similarity between trial biking and the one-inch punch? Is there any similarity? I believe so. I have always enjoyed watching trial bike events on TV (check the clip, not to be mistaken with trail biking). It is fascinating to watch riders mix slow and fast on their motorcycles with exceptional balance and control,…

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  • Customer is King | Design Thinking | Improve

    When Google messes User Experience

    ByShrutin Shetty April 9, 2024

    The bout between the tech giants Amazon and Google regarding Google’s payments related policy, that has been going on since 2022, has finally hit India recently, and the two giants have taken a big dump on user experience here. Users in India might no longer be able to buy digital goods on the Android Amazon…

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  • Customer is King | Design Thinking | Ideation | Improve | Innovate

    Brave Product Designs

    ByShrutin Shetty April 8, 2024April 8, 2024

    Present day products, be it cars, or consumer products; they have become extremely safe and similar-looking. Like the past, one can only hope the future too has some brave designs in store. Clip: Tom Fisk

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  • Human Behaviour | Improve

    On Getting Better Everyday

    ByShrutin Shetty April 5, 2024

    Fictional and real-life legends seem to have a more straightforward approach to dealing with complex-seeming challenges and to getting better at something. They simply make it an optimization challenge. Clip: David G Morgan

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  • Design Thinking | Human Behaviour | Ideation | Improve | Innovate | Productivity

    On Framing Problems

    ByShrutin Shetty March 30, 2024

    As the late American inventor and engineer, Charles Kettering very wisely said, “A problem well-stated is half-solved.” The need is to re-frame every problem into a challenge. To get better ideas, to be able to solve it faster, and in a better way.

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  • Customer is King | Design Thinking | Ideation | Improve

    Product Miniatures improve Shopper Experience

    ByShrutin Shetty March 30, 2024

    Product miniatures  

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  • Human Behaviour | Improve | Productivity

    Time can Distill Goals

    ByShrutin Shetty March 18, 2024

    Another one on productivity. A lot of us have made lists and planned things out thing, be it an event, a shopping list, or life goals. However, here’s something I have faced whenever listing some work goals and breaking them down into tasks. There’s a tendency to list some big goals, and of course, you…

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  • Human Behaviour | Improve | Productivity

    Music and Productivity

    ByShrutin Shetty March 12, 2024January 27, 2026

    #Productivity This is for those of us who listen to music when working or studying. Something I have experienced.. If your work needs a good amount of figuring out or making sense, a lot of focus or creativity, you might be better off sticking to listening to one song on loop rather than a playlist…

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