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Design ThinkingHuman BehaviourImproveWheels

How Should the Pedestrian cross the Road-2

by Shrutin ShettyMay 5, 2025May 5, 2025

A few months ago, I had posted about the concerning design of the current lot of cars, with their sheer vertical drop fronts. I was recently lucky to spot an old Honda Civic in a…

Customer is KingDesign ThinkingHuman BehaviourInnovateWheels

The God of Thoughtful Design

by Shrutin ShettyDecember 6, 2024December 5, 2024

When companies create products, focus often tends to be on maximizing perceived value and profitability (within the respective value category). It’s like they are looking outward, being reactive (to competitors), and playing their part in…

Customer is KingDesign ThinkingImproveProductWheels

How Should the Pedestrian Cross the Road?

by Shrutin ShettyDecember 5, 2024December 5, 2024

Many Rolls Royce cars have a sheer vertical drop front design. And while they are extremely powerful and can go fast, they normally don't, because they are meant to transport their occupants safely, in luxury,…

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