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Design ThinkingDTEverydayHuman BehaviourIdeationImproveInnovateRattL-em

Product Design Inputs for a Standing Desk

by Shrutin ShettySeptember 7, 2022September 7, 2022

Invisible Bed has been an interesting product company. As a recent owner of a wall mounted sit/ stand desk, I recently shared some product design inputs with the CEO. They were well received. The Product:…

Design ThinkingHuman BehaviourImproveLife or something like itYoung Minds

The Hostile World for Women

by Shrutin ShettyAugust 13, 2022August 13, 2022

Pic: source   The men among you might be able to relate to this.   Think of the last time you attended a conference or had to commute for a duration of over 30 minutes.…

Customer is KingDesign ThinkingHuman BehaviourImproveReviews

Heel Rollers – Not a great Design

by Shrutin ShettyJuly 19, 2022

Image: source   Heel rollers, heel wheel skates, or heel wheels, have a fundamental flaw in their design.   If we humans were to pick between standing for a minute on the front section of…

Customer is KingDesign ThinkingHuman BehaviourImprove

Product Design – Bottle Necks

by Shrutin ShettyJune 6, 2022

I recently got some (plastic 😬) bottles for home. Not proud of it. But anyway, I noticed a small design anomaly with them. Normally, the neck of most bottles are only slightly shorter than their…

Design ThinkingImprove

Dettol Liquid Soap Refill’s Cap Seal Ring

by Shrutin ShettyMay 15, 2022

Dettol liquid soap's refill packs (above) have a small flaw in their cap seal rings. The tiny ring that stays on the refill pack (after breaking off from the cap), is not secured in place,…

Customer is KingDesign ThinkingImprove

In Search of a Better Chopping Board

by Shrutin ShettyMarch 8, 2022March 8, 2022

Researching chopping board designs... ..in the search for a better one.

Customer is KingDesign ThinkingImprove

In Search or a Better Chair

by Shrutin ShettyMarch 8, 2022March 8, 2022

Researching chair designs... ..in the search for a better one.  

Design ThinkingHuman BehaviourImproveInnovateRattL-emWings

The Middle Seat

by Shrutin ShettyAugust 21, 2021September 6, 2022

In 2019, the US FAA approved the company Molon Labe Seating's (MLS) landmark seat design for commercial airplanes.   What MLS did, is take the problem of discomfort of middle-seat passengers, and attempted to solve…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovate

WT f UX

by Shrutin ShettyJuly 10, 2021

Last week, I was speaking with a post-grad design student who had just finished her Masters, and was trying to figure out her career options. She mentioned that most job opportunities on campus involved UI/UX…

Customer is KingDesign ThinkingDTEverydayEntrepreneursIdeationInnovate

Managers & Leaders – For your Innovation & Business Growth Needs

by Shrutin ShettySeptember 1, 2020

If you are a manager who is:   1. struggling with business growth 2. stuck with trying to create the next great product or service   ...but don't want the hassles of appointing consultants to…

Customer is KingDesign ThinkingHuman BehaviourInnovate

Soap Dispenser Design

by Shrutin ShettyJanuary 8, 2020January 4, 2020

              Soap Dispenser Design This here is an ancient shampoo dispenser that broke last month. It was a crappy design for a few reasons. Firstly, because of how the…

A Poem for Design the Future
Design ThinkingHuman BehaviourIndiaInspire

A Poem for Design the Future

by Shrutin ShettyJanuary 3, 2019January 8, 2019

Ava and Dr. Jimmy Patell, dear friends of mine, were extremely kind to gift me a poem that they wrote about my book on design thinking, Design the Future. The poem itself is more priceless…

Design ThinkingImprove

Sunset Marmalade

by Shrutin ShettyMarch 20, 2018March 19, 2018

Sunset Marmalade Why are some brands killing the obvious in packaging design? If anything is better than the taste of orange marmalade in the morning, it is the sight of it in the jar. Like…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourImproveIndia

Design Thinking – Shelters for the Homeless

by Shrutin ShettyJanuary 9, 2018January 17, 2020

Design Thinking - Shelters for the Homeless [3.5 minute read] Here's the next post, towards sharing stories and incidents around design thinking in daily lives, towards a better collective understanding. My earlier post was about…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourIdeationImprove

Design Thinking – Water Taps at Home

by Shrutin ShettyJanuary 3, 2018March 26, 2019

Design Thinking - Water Taps at Home [7 minute read] I've had the habit of applying aspects of Design Thinking to my work and personal life for some time now. In fact, off late it…

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