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Human BehaviourImproveLife or something like itThe known unknown

Even Flow

by Shrutin ShettyMay 6, 2022May 6, 2022

Image: source In the past few months, I happened to come across some books and a lot of articles around habits. What at least some of us who struggle to build a good habit (or…

Customer is KingDesign ThinkingHuman BehaviourInnovate

Exploitative Businesses & Divine (and Tech) Interventions

by Shrutin ShettyJune 16, 2021

When I wrote 'Design the Future' about Design Thinking, it had a brief overview of the behavioural aspects of innovation - from an innovator's and user's perspective.   There was a mention of nudges (not…

Human Behaviour

The Unconscious Equalizer

by Shrutin ShettyJuly 15, 2016July 15, 2016

Image: source Human behavior, never ceases to confuse. Or amaze. We have had a maid coming for over two decades to do the dishes and mop the floor. And ever since I can remember, she…

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