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Product Design – Bottle Necks

by Shrutin ShettyJune 6, 2022

I recently got some (plastic 😬) bottles for home. Not proud of it. But anyway, I noticed a small design anomaly with them. Normally, the neck of most bottles are only slightly shorter than their…

Design ThinkingImproveInnovateWheels

Airbags and the Height of Drivers

by Shrutin ShettyOctober 1, 2019September 30, 2019

Random picture of an old Honda car Airbags and the Height of Drivers About a month ago, Honda introduced a new concept airbag for their vehicles. The challenge for them, was protecting drivers from angular…

Design ThinkingIdeationImproveIndiaInnovateWheels

How Well is Tata Motors Connecting Aspirations?

by Shrutin ShettyNovember 28, 2017March 10, 2018

Earlier this year, Tata Motors announced a new brand identity. 'Connecting Aspirations'. Sounds good, but how well is the company truly connecting aspirations? For many years now, I have wondered why Tata Motors isn’t among…

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