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Customer is KingDesign ThinkingHuman Behaviour

For More Inclusive Products and Solutions

by Shrutin ShettyApril 23, 2025April 19, 2025

When designing products or experiences for customers who might be less privileged compared to you, a lot of people attempt to try and think of what life might be like for them in general, and…

Design ThinkingHuman BehaviourIdeationImproveInnovate

Inclusive Solutions

by Shrutin ShettyNovember 30, 2024November 27, 2024

In continuation of yesterday’s post (link here), which was about why involving users on either extreme of the bell curve (as opposed to innovating for the bulk majority) facilitates in creation of a more innovative…

Customer is KingDesign ThinkingHuman BehaviourInnovate

Innovative Products or Solutions

by Shrutin ShettyNovember 29, 2024November 27, 2024

When designing products or solutions, some of us have a tendency to gravitate to the Pareto Principle — we try solving for the bulk. For approximately 80% of the majority. And we feel it is…

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