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ImproveNot So Serious

Books Recommended in Books

by Shrutin ShettyOctober 29, 2020

I mostly read only ebooks since a few years now.   A lot of good non-fiction books usually mention a few more good books that the authors found relevant. However, even if you highlight them…

Human BehaviourNot So SeriousThe known unknown

Invade for Better Climate

by Shrutin ShettyOctober 29, 2020

Random musings.   Every once in a while, mom would pester me to explore opportunities abroad. Canada in particular for some reason.   And between my love for an imaginary idea called 'India', familiarity and…

Customer is KingDesign ThinkingDTEverydayImprove

Zomato’s Vertical Slider

by Shrutin ShettySeptember 20, 2020

Zomato has a really simple but brilliant vertical filter slider. Many sites and apps aren't great when it comes to their filters. And oddly, most who use sliders have horizontal ones. The problem with horizontal…

Human BehaviourImproveYoung Minds

College Industry Projects

by Shrutin ShettySeptember 14, 2020

College students and college staff love industry projects. They give students an opportunity to get a feeler of what life after college will be like. Barring any major screw-ups, it is relatively free of the…

Customer is KingDesign ThinkingDTEverydayEntrepreneursIdeationInnovate

Managers & Leaders – For your Innovation & Business Growth Needs

by Shrutin ShettySeptember 1, 2020

If you are a manager who is:   1. struggling with business growth 2. stuck with trying to create the next great product or service   ...but don't want the hassles of appointing consultants to…

Human BehaviourImproveLife or something like itThe known unknown

Behavioural Law

by Shrutin ShettyAugust 27, 2020August 29, 2020

Classic economics started off factoring psychology and behavioural trends and shortcomings (biases) into economic understanding. However, through the ages, economic concepts and policies were built on the assumption that humans are rational beings. This was…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourIdeationImprove

Matchbox Design

by Shrutin ShettyJuly 8, 2020July 9, 2020

Matchbox design As a kid, I used to be quite fascinated by matchboxes. From the uncertainty of being shouted at by some elder, to how many tries it took to light it. And the best,…

Human BehaviourIdeationLife or something like itYoung Minds

Suicide Watch

by Shrutin ShettyJune 23, 2020August 21, 2020

Suicide Watch Trigger Warning: This post contains thoughts on whether it is possible to identify people who might suddenly be at risk of self-harm or suicide. If this is not a topic of interest, or…

Design ThinkingDTEverydayHeroesHuman BehaviourIdeationImproveInnovateInspireLife or something like it

Jane Elliott

by Shrutin ShettyJune 8, 2020June 8, 2020

Jane Elliott: image Heard of Jane Elliott?   She's an American schoolteacher and an anti-racism activist. She is especially famous for her truly visionary "Blue Eyes-Brown Eyes" exercise that she conducted in her classroom, 50…

Design ThinkingDTEverydayImproveInnovate

Vertical Stapler

by Shrutin ShettyMay 31, 2020June 1, 2020

Vertical Stapler Image: source Over the years, I've found myself wanting to staple certain paper prototypes in a particular way. The standard stapler would not allow it though. One early need I found for a…

Life or something like itNot So Serious

Bitter Gourd Chips

by Shrutin ShettyMay 18, 2020May 18, 2020

Don't worry, this is not a lock-down, culinary achievement post! I recently had these bitter melon/gourd (karela in Hindi) chips. An interesting paradox - using an ingredient that's great for health and known for reducing…

Customer is KingDesign ThinkingHuman BehaviourImprove

Creating and Understanding Customer Feedback

by Shrutin ShettyNovember 7, 2019November 6, 2019

A waffles order packaging (doesn't it look like a Viking head?) Creating and Understanding Customer Feedback If you've ever ordered waffles online, most likely they'll come in one of two kinds of packaging. One is…

Design ThinkingHuman BehaviourImproveLife or something like itYoung Minds

Can We Do Better than CSR?

by Shrutin ShettyNovember 5, 2019November 2, 2019

Can We Do Better than CSR? In India, Section 135 and Schedule VII of the Companies Act (2013) relate to corporate social responsibility (CSR). For a few years now, it requires companies clocking over a…

Design ThinkingHeroesInnovate

Carlsberg – Boldly Beer’ing Global Burdens

by Shrutin ShettyOctober 24, 2019October 24, 2019

Beer'ing Global Burdens Consider the amount of plastic we use in our lives. Getting rid of a lot of it seems like quite a challenge, considering how dependent we and businesses have become on it.…

Customer is KingDesign ThinkingHuman BehaviourImproveWheels

Will Uber Disrupt Itself?

by Shrutin ShettySeptember 17, 2019January 10, 2022

Will Uber Disrupt Itself? Source: https://pbs.twimg.com/media/DNnnJ0BXkAAiJhv.jpg Most of you must have seen this image (or a version of it) in the last few years. I remember a lot of people sharing it or referring to…

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