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The Behaviour Triangle

A humorous take on the paradox that exists between the views of us common humans, versus that of psychologists, who take a slightly more empathetic view, and those behavioural science practitioners who try to leverage knowledge of human biases and drivers to grow business without it always being beneficial to customers themselves.

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What if We could Mute Serial-Forwarders on WhatsApp Groups

What if WhatsApp had a feature that allows a user to mute specific person(s) in groups? The user who mutes another user on a group is simply not shown messages from that user.
And, both sides win. The serial forwarder gets whatever pleasure they get, and no one has to suffer for it.

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Idea for a Review Mode for Note-taking and Planner Apps

Note or Planner apps like EverNote, Google Keep and others, could include a ‘Review Mode’ for existing entries.
In this mode, users can be given a few function options on the toolbar, so they can make necessary updates to their entries without the keypad constantly getting in their way.

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Elevators and Nosocomial infections

Nosocomial infections are infections that patients contract inside of a hospital, due to contamination or germs present there. A patient undergoing treatment at a hospital is almost always has a weak immune system, which is more susceptible to infection. And the odds of contracting an infection are higher in operation theatres and ICUs. Most likely…

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The Middle Seat

In 2019, the US FAA approved the company Molon Labe Seating‘s (MLS) landmark seat design for commercial airplanes.   What MLS did, is take the problem of discomfort of middle-seat passengers, and attempted to solve it by: (i) widening the middle seat (from 18″ to 21″), and (ii) placing the seat slightly lower, and slightly…

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Between Optimism and Pessimism

It helps to have a positive mindset, especially in a crisis or trying time, since those with a negative mindset crumble quickly. But even optimism and some values have their limits, especially if the related (undesirable) circumstances stretches longer than one’s optimism.

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A Forward: What is Butt Dust?

Image: link I had shared this forward on social media a few years ago, and it popped back up today. Apart from the innocence, simplicity and being purely hilarious, it is a nice example of the recognition stage of ’empathy’, a term we behaviour and design thinking folk throw around a lot. Situations we accept…

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The Brave Peacekeepers of Jadotville

The battle known as the Siege of Jadotville, is an almost unbelievable story of grit, leadership, of unwavering loyalty and courage, of calm, and of extraordinary strategy and tactics; especially in the face of deceit, death, incompetence and betrayal.   If you haven’t watched the 2016 movie by the same name, you should.   Prior…