Invade for Better Climate

A feature I have found much needed but missing across practically all e-commerce and DTC (Direct-to-Consumer) brand websites and apps is the ability to be able to paste a web-link to a product listing in the search bar and locate the product. Imagine a scenario where, you are on your phone browser searching for a…
There are brilliant behavioural science wizards across the world unfortunately employed with companies that have them busy finding behavioural science tactics to quickly build trust among customers. And maybe it works sometimes. To my knowledge though, the cleanest way to build trust, is to go with trustworthy intentions, and be absolutely transparent in matters. What…
The 106 Ladies at the Auto World Vintage Car Museum I was in Ahmedabad for a meeting earlier this year. Had to visit the Auto World Vintage Car Museum before getting back. With 106 cars there, it is a car-lover’s heaven. The cars are owned by Mumbai-resident Pranlal bhogilal Patel. A must-visit if you find…
The beautiful tri-colour waving at Connaught Place, Central Park, Delhi. It’s 75 years since India got Independence! A proud milestone for all of us Indians. Also one to reflect on and carefully choose the path forward. I happened to read a 75th Independence Day post on Instagram a short while ago, that took a…
There is a beauty to how some products (and software) are designed. Think scissors. If we want to cut something fast, we use the forward section of the blades (speed multiplier). Want to cut something fatter or tougher, use the rear end of the blades (effort multiplier); and cut slower, or risk breaking the scissors….
What’s in a Name? There is this shopping place close to my office (don’t know if it would qualify as a mall, cause even though its got some of the characteristics of one, it does not feel like one). Anyway,I drop in there sometimes to grab a bite at a restaurant there. So once I…