Invade for Better Climate

Image: source B2B and B2C Customers For the longest time, Retail, or Business-to-Consumer (B2C) ‘customers’ have been accustomed to, and driven by, fads, hype, distorted facts and price wars, to influence their buying choices. Busines-to-Business (B2B) customers on the other hand, used to (and hopefully still do) represent the more rational side of decision-making. They use,…
What the Customer Wants There has been the occasional debate between two schools of thought: You need to ask the customer what he/she wants; and, The customer doesn’t know what he/she wants until we show them (remember ol Steve Jobs?) A bulk of the views I’ve come across so far lie on the side of…
Present day products, be it cars, or consumer products; they have become extremely safe and similar-looking. Like the past, one can only hope the future too has some brave designs in store. Clip: Tom Fisk
Did You Fire the Boss? Image: source Boss stormed to my desk, shouting, “it’s the fifth time you’re late to work this week. What’s the meaning of this?” I, obviously surprised and confused, replied, “that… it’s finally Friday?!” Early in my corporate career, whenever I was to interview for a job, there was one piece of advice I…
Everything’s What Not It Seems Life Lesson: As we go through life, at any point, if we find that nobody or relatively fewer people are opposing or contradicting our views or opinions, it can only mean one of the following: you’ve stated the obvious (Means you need to grow up) you’re absolutely right (Again, and again? What are the odds?) the topic is too trivial…
“If it ain’t broke, don’t fix it” is advice often ignored in UX design. While some changes improve user experience by simplifying or enriching it, others, like Netflix’s recent TV layout overhaul, Kindle’s slightly complicated update, and LinkedIn’s confusing messaging interface, prove that unnecessary redesigns can frustrate users and disrupt what once worked seamlessly. This post dives into why thoughtful, user-centered design matters more than novelty for its own sake.