Life is a Highway

A humorous take on the paradox that exists between the views of us common humans, versus that of psychologists, who take a slightly more empathetic view, and those behavioural science practitioners who try to leverage knowledge of human biases and drivers to grow business without it always being beneficial to customers themselves.
The Stand-off called Life Random musings. Life, in some ways, is like a standoff with a wild animal. You are puzzled, scared and unsure of its next move. So is the animal. If you panic or succumb to your fears, it will pounce, attack, and possibly consume you. And fast. On the other hand, if…
Anti-crime colour balls Imagine you are a store manager, and a masked thief has you at gun or knife-point, asking you to empty the cash into his or her bag. How would you recognize the thief outside in a crowd of people? Especially if he or she had an accomplice, and the bag exchanged hands?…
India – The State of Affairs Just when we Indians thought things couldn’t possibly get any worse… We got an opportunity to host the Commonwealth games. But instead, Kalmadi and his cronies stretched their luck way beyond the Milky Way with corruption. And the Prime Minister’s office magically stretched a sanction to several multiples of the…
Startups often struggle to find a healthy balance between becoming and staying relevant, with marketing and sales, and competition and growth. Their efforts and struggle, while not necessarily always logical, is usually understandable. However, one cannot extend a similar courtesy of understanding to large corporate giants in mature sectors who miss the forest for the…
Just Like That I have always disliked the idea of businesses buying, and friends forcing ‘Likes’ on Facebook. The number of likes really skews the picture. It makes it difficult to differentiate between a business that has bought 300 likes from one that has earned 200 likes with quality business and customer delight. Surely, Twitter, feedback, and public reviews…